Audience Research

Zainab Khalil

Questionnaire

Audience research
method
For our audience research, we decided to

create a questionnaire.
A questionnaire is a series of questions about
a certain topic. Our questionnaire is about
how often people use social media and the
effects it has.
Questionnaires are often useful when
collecting primary evidence.

Our Questionnaire
The main question we are focusing our

documentary on is How does social media

affect our everyday lives?
We decided to create a questionnaire to get
an idea of our answer for our documentary.
Our aim with this research was to find out
peoples opinions and views on our issue.
As well as this, we also wanted information we
could include on our documentary.
We asked 12 people in total.

Question 1
Our first question was asking about age. It was a

closed question with the following categories:

15-18, 19-24, 25-30, 31-35 and 36+.
83% of the people we asked were aged between
15-18 and 36+. The remaining 17% were 19-24
and 25-30. No-one was aged 31-35.
We decided to ask a range of people, not just
our target audience (16-24) because we are
representing many people in our documentary.
For example, teachers and parents as well as
students.
We did however asked people aged between 1518 and 36+ the most as the first category is our
target audience and most parents of students
(who we aim to represent) are aged 36+.

Question 2
Our second question was regarding

gender. Out of the 12 people we

asked, 4 of them were male and the
remaining 8 were female.
Although our documentary will be
aimed to both genders, when
conducting our questionnaire, more
than half of our answers came from
females.
This means that our research could
be considered biased.
However, over 30% of our answers
did come from males so males are
also being represented.

Question 3
Our third question was about ethnicity.

Out of the 12 people asked, 7 described

themselves as White-British, 3 as Asian
and 2 as Afro-Caribbean.
This is a good result as there is a
mixture of ethnicities. This means that
we will be able to represent a large
amount of people.
This is also good result as our target
audience has been represented. We
decided to break away from codes and
conventions and have more than one
ethnicity. This is because we know that
people of all ethnicities use social
media, it isnt subject to one race.

Question 4
Our fourth question was Do you use social

network sites?
Out of the 12 asked, an outstanding 11, around
90%, said they did. 1 person said no so many of
the following question only have answers from
11 people
From this research, we can see that social
media is extremely popular and that our topic
will also prove popular. This is because if over
90% of the people asked said they used social
media, we can assume that many more people
also do.
From this assumption, we can predict that our
documentary, questioning how social media
affects our everyday lives, will be relevant and
interesting to people. This means that is could
be very successful.

Question 5
Our fifth question was Which sites do you

use ?(Tick ALL that apply)

Since we asked people to chose all the sites
that apply, many people ticked more than
one option.
From the research I found that the two most
popular sites were Facebook and Whatspp.
We also found out that everyone site was
chosen by at least on person. As well as this,
3 people wrote down sites that had not been
included in the questionnaire, under Other.
This once again demonstrates how popular
social media and that according to the
research we have, how relevant our
documentary will be.

Question 6
Our sixth question was How frequently do you

use them? (Tick ONE).

This question asked how often people used social
media. 8 people said they used social media
more than once a day, whilst the remaining 3
said they used it at least once a day.
This shows that social media is a massive part of
peoples lives as 100% of those who answered
use social media sites at least once a day, with
just over 70% using them more than once a day.
This once again shows how our documentary will
be current.

*For this question, there are only 11 answers as

1 person does not use social media.

Question 7
Our seventh question was Is social

media helpful to you?

Over 80% of the people asked said
yes social media was helpful to them.
This once again shows us that social
media plays a big role in the lives of
many people and that it affects people
a lot in their everyday lives, in this
case positively.
*For this question, there are only 11

answers as 1 person does not use

social media.

Question 8
Our eighth question asked How do you use

social network sites?

Since we asked people to chose all the reasons
they use social media that apply, many people
ticked more than one option.
50% said that they use the sites to contact
friends. From personal experience, we know that
many people only contact friends via social
media. This figure has help to confirm this
slightly more. This question demonstrates
massively how social media affects our lives.
One person filled out Other and put down
entertainment. This shows how diversely social
media sites are used.
*For this question, there are only 11 answers as

1 person does not use social media.

Question 9
Our ninth question was Do

you think social networking

could negatively affect
people?
Out of the 12 people asked
over 90% of them said yes.
This figure denotes a massive
majority of people think social
media can affect your
everyday life, including in a
negative light.

Question 10
Our tenth question was questioning why

people thought social media could have a

negative effect on people.
We left this as an open question so people
could give their own ideas and opinions on the
issue.
Over 45% of the people asked said that social
media could negatively affect people as they
could be bullied. Over 25% said it is
distracting.
This shows that people are aware of how
social media can affect people, however, this
time in a negative way.

*For this question, there are only 11 answers

as 1 person does not use social media.

Question 11
Our final question was What

do you use to visit social

networking sites/apps?
Over 40% of people asked said
they used social media on
their smartphones. This shows
that people can use social
media sites on the go.
Over 30% said they use social
media sites on their laptops
whilst 25% said they use their
tablets/iPads.