Our Pledge :

“Today & everyday

I’ll help make at least
One person’s day .
For them to say
Thank god for

Crossword.....!!
”
The company was started in 1992 at
mahalaxmi , Mumbai.

 It is one of the leading & fastest growing

book store in India.

 It had twenty stores in Mumbai, Banglore,

Ahmedabad, Gurgaon, Pune, Vadodara,
Kolkata, Chennai & Hydrabad.

 Among them twelve of these stores were

franchised.

 Presently it is a part of K.Raheja group.

 Book Reward Programme(BRP) :
It is a membership issued by the company for
regular readers or customers for exclusive benefits, offers
& discounts in the country.

 Low Contribution Of BRP Members :

BRP had 60,000 members but number of active
members were only 25,000.

 Parking Unsatisfied The Customers.

o Customers are informed, entertained & enlightened by
Books and related products.

o They are trying to be a dominant retailers and

aiming to a 30% of market share.
o They focus on life long relationship with the
customers.
o They are trying to create a friendly, fun,
relaxing and rewarding retail environment in
urban areas.
 Customer Freedom
Satisfactio Self service Of
n Browsing

Experience of a
crossword Low Staff
Lifestyle Bookstore

High volume
Customer
purchase & Low Cost
Choice
sales

Profit &
Higher
Margins
Crossword Value Delivery
MODEL
 5 “S”

SERVIC
SALES STOCK SECTION SUPPORT
E

And the 6th “s” : Statutories.

 Customers refund policies within 15

days.

 Home Delivery (Dialing, Faxing, e-

 Cash
enterance
Counter
New
Impulse purchase
arrivals
products like
magazines &
chocolates books music

1st level of contact

Popular novels , fiction,
crime, romance,
management books, cd
roms

2nd level of contact Books on

history, philosophy, politics,
iterior design and erotica
Gifts,
3 level of contact
rd
greetin
Speciality books like g
gardening, cookery, quiz, cards.
beauty & fitness.
Children section Puzzles/ toys/ play
objects
 Location (Convenience for the
community).

 Affordable Price.

 Exclusive Offers.

 Quality Of Service Staff.

 Relation With People In The

Community.
 Parking a great problem.

 Small stores have less buying power as they

have to compete with Amazon or Barnes.

 Local stores carry less inventory so can’t

offer much.
 No local competition.

 Underserved Market.

 A market for a book store is not really for a

disadvantaged community.

 Even small stores have to compete with

super stores & online stores.
# Retailer Year Award : LEISURE On 2005 & 2007.

# Top most 6th best award in India by business

world for the year 2006.

# Reid & Taylor Award for best retailer on 2005.

# Federation Of Indian Publisher Award : On

Year 2004.
To increase stock keeping unit (SKU).

Expand Market.

Should Go Globally.

Infrastructure Should Be Improved.

 Doing well and good in the market.

 Having a good market share in the market

i.e. 15% according to 2009 survey.

 Beware of the competitors coming up.

“Take my word, it’s a good book Or
Take your
money back”
- R. Sriram