M-Commerce Issues and

Challenges
E - Comm Final Project

Submitted by

Nisheet Sareen
(93036)
Deepak Lamba (93015)
 What is M Commerce
• M-Business
 M-Business is defined as the exchange
of goods, services, information and
knowledge with the aid of mobile technology.


• M-Commerce
 It is defined as the mobile execution of
transactions.



M-commerce = E-commerce + Wireless Web.
The difference between e commerce and m commerce
is that e commerce is limited to PC users with an
Internet Connection. With M commerce moving to an
SMS platform among other things, M commerce is open
to almost the entire mobile population.
 Applications
qVehicles
– transmission of news, road condition
etc
– network with near vehicles to prevent
accidents
qEmergencies
– early transmission of patient data to
the hospital
– network in case of earthquakes,
cyclones
– military ...
 Applications
qTravelling salesmen
– direct access to central customer files
– consistent databases for all agents
– mobile office
qWeb access
– outdoor Internet access
– intelligent travel guide with up-to-
date
location dependent information
•
 Applications
qLocation aware services
– find services in the local environment,
e.g. printer
qInformation services
– push: e.g., stock quotes
– pull: e.g., nearest cash ATM
qDisconnected operations
– mobile agents, e.g., shopping
qEntertainment
– networks for multi user games
•
 M-Commerce in India
§ Travel and Ticketing
§ Movie Ticketing
§ Bill payments
§ Merchant Transactions and Retail
transactions
§ Money transfers
 M-Commerse Challenges
• Stringent Government norms and
regulations
– License Fee
• Lack of support from users
• Input and Output
– Small screens/Small battery life
• Bandwidth
• Security
– Few wireless transmission protocols
offer encryption in transmission.
 Challenges
• Speed
– For GPRS its only 128 kbps.
• Poor networks
 Advantages
1.Providing wider reach.
2. Reducing transaction cost

3.Streamline business processes.

4.Competitive pricing.
5. Reducing time to order.


 Disadvantages
1.Could never be as fast as internet
solutions.
2.Small size – advantage or
disadvantage
3.Laptops and PC have better storage
capacity.
4.Mobiles and other such devices could
easily be stolen – loss of
confidential data.
5.
 M-Commerce Future

Google Goggles
No need to type or
speak.

Just take picture and

hold the phone in
landscape mode