Professional Documents
Culture Documents
SALES TEAM
MOTIVATING SALESPEOPLE
TOWARD HIGH PERFORMANCE
MOTIVATION
The components of a motivational system:
1 Understand what motivation is all about.
2 Develop a high-performance sales culture
3 Know salespeoples basic needs.
4 Realize that salespeople want to know what
is in it for them.
Copyright 2001 by Harcourt, Inc. All rights reserved.
UNDERSTAND WHAT
MOTIVATION IS ALL ABOUT
In any discussion about the motivation of
salespeople, the following four questions need
to be considered:
1 What arouses salespeoples behavior?
2 What influences the intensity of the behavioral
arousal?
3 What directs the persons behavior?
4 How is this behavior maintained over time?
Copyright 2001 by Harcourt, Inc. All rights reserved.
1.
2.
3.
4.
Sales culture
Ceremonies and rites
Stories
Symbols
Language
Basic compensation
Salary
Commissions
Fringe benefits
Special financial incentives
Bonuses
Contests
Trips
Nonfinancial rewards
Opportunity for promotion
5.
6.
7.
CULTURE
Shared Values
Reward for performance
Customer service at any cost
Employees are part of family
Attain sales targets
Shared Beliefs
Customer orientation
We like this company
We are a team
The company cares about us
Quality work life
We are professionals
IMPLEMENTING CULTURE
Shared Ceremonies
Annual awards for meritorious customer
service
Monthly meetings to acknowledge people
who attain 100% of sales targets
Shared Stories
Sales managers who make salespeople successful; help with personal problems
Heroic efforts to please customers by legendary salespeople
Shared Symbols and Slogans
"Build bridges" to be in touch with
customers.
"We don't stand on rank" (equality of
family.)
Open offices for easy communication
Special plaques for customer service and
sales leaders
What Is
the Probability
of Success?
Motivation
to Work
Will I Be
Rewarded
for Success?
Performance
Level
Are the
Rewards
Worth It?
Rewards
Intrinsic
Extrinsic
Equity
Determination
Inputs vs. Outputs
Feedback
Are the
Rewards
Fair?
Satisfaction
Intrinsic
Extrinsic
continued
Voluntary Turnover
Turnover refers to someone leaving their present
job.
T e r m in a tio n s
V o lu n ta r y
D e s i r a b le
( lo w p e rfo r m e r)
N o n v o lu n t a r y
U n d e s i r a b le
( h ig h p e rfo r m e r)
C o n t r o l la b l e
U n c o n t r o l la b l e
MOTIVATIONAL COACHING IS
NEEDED FOR HIGHPERFORMANCE RESULTS
SALESPEOPLE HAVE BOUNDARY
POSITIONS
Salespeople are involved in meeting both the
needs of their customers and the needs of their
company.
S a le s
M an ager
F a m ily
R o le
A m b ig u ity
E ff o r t
C u sto m e rs
R o le
C o n fl i c t
C o m p an y
P erfo rm an c e
Motivational TECHNIQUES
Teach teamwork
Empower
Communicate
Hear
Notice
Initiate integrity
Query
Unify
Exalt
Set standards
Copyright 2001 by Harcourt, Inc. All rights reserved.