Submitted to: Vikas

Kumar

Submitted By: Gunjan

Dalmia
Rahul Raj
Visakha
Daga

Marketing Management

Company
Profile
Company

Reliance Industries Ltd.

Subsidiary Company

Reliance Trends

Founded

October 2007

Headquarters

Mumbai

Chairman and Managing Director : MR. Mukesh Ambani

Store Location at Patna

Sourced from : www.ril.com/OurBusinesses/Retail.aspx

: East Boring Canal Road

Introduction
VISION
To make RIL one of the most innovative companies in the world and
to achieve breakthrough growth in revenues and profits by creating
and implementing sustainable solutions.

It is a speciality apparel store that sells Mens, Womens and Childrens

garments. The store carries the best of National and International
brands like John Players, Peter England, Indigo Nation, Wrangler,
Reebok, and Lee, apart from in-house brands. The store layout is to
compliment the evolving taste and preference of fashion savvy
customers, giving them an opportunity to shop with ease, along with
well trained customer service associates, to compliment the entire
shopping process. Some in-house brands include DNMX for Denims,
Teamspirit for Sports wear, Performanx for performance garments,
Sparsh
for Ethnic wear & Pureza for Premium garments.
Sourced from : http://www.thehindubusinessline.com/companies/reliance-trends-wants-to-be-fastfashion-brand/article5086254.ece

Marketing Mix

Products

Sourced from: http://reliancetrendsspringsummer15.com/men.php

Products

Sourced from: http://reliancetrendsspringsummer15.com/women.php

Products

Sourced from: http://reliancetrendsspringsummer15.com/kids.php

Promotions
They have more concentration on Digital Marketing Strategy

Facebook Page

Youtube:
Reliance trends also
does videos on latest
trends, summer/winter
collection and on what
celebrities are flaunting

Offering Discounts

Latest trends videos

Sourced from : http://www.tiendeo.in/Catalogues/patna/156158&subori=web_resultados&buscar=Reliance%20Trends&sw=1600

Promotions

Sourced from : https://www.facebook.com/RelianceTrends

Price /
Distribution

Sourced from : https://relianceretail.wordpress.com/tag/reliance-trends/

Place
Place is concerned with making available the products at a place where
consumer demands. Thus, it is concerned with the store where the
goods shall be displayed and sold, the channels of distribution and
logistics management through which goods will flow from marketer to
consumers.

Reliance Trends is located at, East Boring canal road in Patna.

Three storey Building with approx 4000 sq/ft
Centrally Located as there are more Retaliers (Pantaloons)
Transportation Facility is good

STP Analysis

Segmentation

Targeting
Reliance Trends comes under Undifferentiated i.e Mass
Marketing
Reliance Trends is Targeting the segment between
the Premium and the Mass end of the market.
Reliance Trends has a specific private label called
First Class design to deliver extreme value to
Indian consumers.
Reliance Trends targets Indian youth to become a
part of youth culture.

Positioning
Positioningis amarketingconcept that outlines what a business
should do tomarket its product or service to its customers. In
Positioning, themarketingdepartment creates an image for the
product based on its intended audience. This is created through
the use of promotion, price, place and product.
Reliance Trends have good Pricing Strategy which positions their
presence in customers mind (Right Pricing Strategy).
Message of Reliance Trends is Sirf Dikhne Mei Mehanga to
attract the customers (Right Message).
Reliance Trends concentrates more on digital media marketing i.e
comes under (Right media).