7 Trends

And 7
Companies
Reshaping Your
Retail
Experience In
2014

THIS PRESENTATION IS ABOUT.

HOW CONSUMERS BEHAVIOR HAS GONE OMNI CHANNEL

A division of Symphony Teleca

AND HOW RETAILERS ARE DOUBLING DOWN ON

SYSTEMS OF ENGAGEMENT

A division of Symphony Teleca

LETS LOOK AT 7 TRENDS

SHAPING THE SHOPPING EXPERIENCE
AND SOME STATISTICS THAT WE DID NOT MAKE UP

CUSTOMERS ARE GETTING MORE TOUCHY

FEELY.
Consumers are
willing to shop in a
automated store
with vending
machines with
products.

61%

EVEN IN THIS DIGITAL AGE

Retailers are
looking to deploy
virtual try on
mirrors or virtual
rooms.

32%

Are looking to
deploy Self check
out facilities in
store and have
virtual customer
service.

28%

LOCATION. LOCATION. LOCATION

IN THE APPSTORE

74
%

Consumers are
interested in receiving
deals and coupons on
their phone while in
the store.
.

70
%

Smartphone
shoppers use a
store locator on
their phone to plan
their shopping trip.

Smartphone users
compare products
with their phones
while in the store.

48%

CUSTOMERS ARE KNOCKING ON EVERY

DOOR
ONE SCREEN SIZE DOES NOT FIT ALL

34
%

Global
consumers are
using multiple
channels when
shopping.

23
%

Consumers
make in-store
purchases based
on research they
did online.

78
%

U.S. shoppers
webroom, browsing
online and then
going to a store to
make their purchase.

PREDICTIVE DEMAND ANALYTICS IS THE NEW GOLD

MINE
AND EVERYONE IS HEADING WEST (OR TO THE VALLEY)

62
%

Retailers believe,
leading retail
companies will
capitalize on big
datas competitive
advantage in the next
five years.

50
%

Retailers believe,
that analytics can
have an impact on
business processes,
with targeted offers
and promotions.

Retailers believe,
that analytics can
have an impact on
demand forecasting,
supply chain
modeling

49%

RETAIL IS WAKING UP TO INTERNET OF THINGS

AND ITS GOING TO GET VERY VERY EXCITING.
Cisco predicts, devices and
objects connected to the
internet are expected to grow to

50 billion by 2020.

Apple's iBeacon technology is

now deployed in stores giving
customers more detailed
information about products on
display based on their location
in the store.

CONSUMERS ARE WILLING TO SHARE DATA

BUT RETAILERS ARE YET TO CAPITALIZE AT SCALE

49
%

Consumers are comfortable

with
providing
personal
information when shopping in
exchange
for
more
personalized
recommendations
and
customer service.

54
%

Consumers
consider
ending their relationship
with a retailer if they are
not given tailor-made
content and offers.

SOCIAL CONTENT IS THE NEW PACKAGING

WE ALL KNOW THAT, DONT WE ?

78
%

Consumers feel that

companies social
media posts
impacts their
purchasing
.

75
%

Retail product pages

have a Facebook
share button

Consumers use
social media to
refer to their
friends and family
before purchasing.

28%

WHATS STOPPING EVERYONE ?

IT ALL COMES DOWN TO SOLVING 3 KEY PIECES OF THE PUZZLE

DATA

CHANNELS

01

Explosive growth in
Devices and Channels
make it difficult to
consistently engage
with customers and
maximize revenue.

02

Disconnected,
unstructured data
makes it impossible to
drive customer insight
and predict future
revenue streams.

PLATFORMS

03

Existing skills, systems

and platforms limit
ability to innovate fast
enough and accelerate
revenue.

A division of Symphony Teleca

LETS LOOK AT 7 RETAILERS WHO ARE PUSHING THE ENVELOPE

HOW MACYS GREW SAME STORE SALES BY 11.3% YOY

Macys is analyzing customer data across all

points of interactions and to recognize
unique preferences and behaviors. They are
also one of the first retailers to embrace
ibeacon technology to provide in-store
tailored notifications to their shoppers.

HOW AMAZON USES PREDICTIVE RECOMMENDATION TO DRIVE 30%

REVENUE

Amazons recommendation engine is one of the

best cases of predictive analytics. Based on
customers past browsing pattern, preferences
and behavior, Amazons recommendation
engine does an analysis to provide a
personalized experience.

HOW BURBERRY USES IN STORE DIGITAL EXPERIENCE TO DRIVE

17% GROWTH

Burberry started a customer 360 program, through

which they connect their customers on social media
platforms. Burberry has integrated modern technology
and interactive touch points like virtual mirror in their
flagship store to give their customers a digitalized instore experience.

HOW WALMART IS DRIVING 1B IN SALES THROUGH DATA SCIENCE

Walmart has mastered the art of applying modern data

mining and analytics techniques to its pool of customer
data, collected from online channels and their
ecommerce site to clearly understand their customers
preferences.

HOW NORDSTORM GETS 4.5 MILLION FOOTFALLS EVERYDAY (ON

PINTEREST)

Nordstrom is using Pinterest to analyze their

customers preferences. Products that are most
pinned by customers are displayed in the store. This
has helped the retailer manage inventory and also
helped sales associate to show top selling products
to potential buyers through their store mobile
application.

HOW VERA BRADLEY DOUBLED CLICK THROUGH AND TRIPLED

CONVERSION

Vera Bradley typically starts a season with 16 to 18

pattern design. After analyzing the data post-testing,
that number is reduced to three to four. To verify the
effectiveness of its pattern testing process, Vera
Bradley back tested older products on which it had
sales data to determine if it's a good predictor of
future success.

HOW LINDT DOUBLED CONVERSION AND TRIPLED REVENUE

THROUGH PERSONALIZATION

Lindt launched a cloud based ecommerce site to

build and execute personalized promotions.
Through microsites, Lindt can launch promotions
and campaigns that sell highly targeted
offerings.

The new ecommerce site has doubled the conversion rate and tripled the revenue on mobile devices. Black
Friday saw a conversion rate of 200%, while cyber Monday sales was double than single day of online sales.

WE SEE A 4 STEP PATTERN IN THE WAY ALL OF THEM WENT ABOUT

IT
OMNI CHANNEL
INTEGRATION

PERSONALIZED
CONNECTED
EXPERIENCE

1
CUSTOMER
ANALYTICS

www.aditi.com

2
21

SINGLE VIEW
OF CUSTOMER

21

Retailers, who are embracing

Omni Channel Customer Engagement
and transforming their business, are growing at double digit.
And CEOs, CMOs and CIOs who are waiting on the fence are losing their jobs by
the dozen

JOIN OUR WEBINAR ON SEPTEMBER 30th

2014

CUSTOMERS EVERYWHERE. REVENUE EVERYWHERE.

WHAT IS YOUR RETAIL OMNI-CHANNEL STRATEGY?
Dont miss out! Click here to registe
r now!

ADITI CAN NAVIGATE YOUR BUSINESS

THROUGH A DIGITAL TRANSFORMATION

Click here to get in touch

with us!

SOURCES
http://www.microsoft.com/enterprise/industry/retail/retail-and-consumer-goods/articles/mobility_in_retail_infographic.asp
x#fbid=-94SkEga_d9
http://wearableworldnews.com/2014/04/14/internet-things-retail-leading-retailers-translating-e-commerce-brick-mortar-part
-2/
http://www.bidnessetc.com/business/big-data-analytics-revolutionizing-the-way-retailers-think/
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.htm
l
http://digiday.com/brands/13-alarming-stats-about-retail-in-digital/
http://newsroom.cisco.com/release/1200551/Self-Service-Shopping-Grows-in-Popularity-According-to-Cisco-Study
http://digiday.com/brands/13-alarming-stats-about-retail-in-digital/
http://www.practicalecommerce.com/articles/61319-5-Ways-Retailers-Benefit-from-Internet-of-Things
http://www.pcquest.com/pcquest/feature/214876/impact-internet-things-retail-industry
http://www.eweek.com/database/big-data-poses-challenges-opportunities-for-retailers.html
http://newsroom.cisco.com/release/1200551/Self-Service-Shopping-Grows-in-Popularity-According-to-Cisco-Study
http://www.marketwatch.com/story/more-us-shoppers-plan-to-buy-from-stores-but-want-the-in-store-shopping-experience-t
o-match-convenience-of-online-accenture-study-finds-2014-02-03
http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/
http://digiday.com/brands/15-retail-stats/
http://newsroom.cisco.com/release/1200551/Self-Service-Shopping-Grows-in-Popularity-According-to-Cisco-Study
http://www.microsoft.com/enterprise/industry/retail/retail-and-consumer-goods/articles/mobility_in_retail_infographic.asp
x#fbid=-94SkEga_d9

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