Dairy Stop

Purity is our Priority

By
Abhignya E
Abhishek Jain
A.Sai Chandhu
Manisha
Rupesh Narayan

Mission Statement
Our main objective is to implement an Online Portal via which
customers can easily order Milk and various Dairy Products .
To form a Co-operative for the rural producers.
Fat Testing, Pasteurizing and Packaging of the Milk and its
products before delivering at our Firm.
We would provide with a comparison option between various
vendors on the basis of price and quality on our website. Choose
what you want!.
Introducing the Trend of Online Milk in India.

USP
Home delivery of Fresh and Pure pasteurized milk and other dairy
products within one-day.
Good Packaging Quality.
Online Subscription using different schemes (monthly or yearly).
Two-day trial without subscription.
Form a successful Co-Operative with the local producers.

Process Flow

Publicity & Advertisement

Social Media Publicity - Facebook, Twitter, Instagram.
Through Local Newspaper ads.
Taking Search Engine Optimization (SEO) seriously.

Our Team
Consisting of 5 Founding members.
Technical Staff: Mr. Rupesh Narayan
Marketing : Ms. Abhignya Eturu
Co-Operative Manager: Mr. Akula Sai Chandhu
Finance: Mr. Abhishek Jain
PR: Ms. Manisha
Labor Staff:
Initially start with a Delivery staff of 2 people.
Fat testing and Pasteurizing staff of 3 people.
Packaging staff with 2 person.

Marketing Strategy
Educate rural milk producers about the benefits of our co-operative and
help them join it.
Target Population: Initially all households and Universities / Colleges in
Neemrana
Nowadays more and more people are getting accustomed to online
shopping. The portal will connect all the buyers in that particular area.
Target the Universities & Colleges.

Business Strategy

Our main motto would be to provide the Best Quality at the at most
competitive Price.

Right value to the producers would be given according to the Fat% in the
milk, thus discouraging adulteration.

No-Delay Delivery with guaranteed freshness ensured.

Would need to ensure Good Packaging and Service to gain the trust of
our customers.

Have a collaboration with a dairy products manufacturing company to

utilize the extra milk.

Technical Concept

Currently the website is made on Wix.

We would do a test run of our website by publishing it online for a few

customers in specific areas.

The customers would have to Login and Subscribe and choose a

plan(monthly/quarterly) to order.

As the cash starts to flow we would expand our business and try to reach
out for more areas.

Website Link

http://rupesh2narayan.wix.com/dairystop#!/c1j1p

A Demonstration

IPR
Market evaluation of the website will have to be done.
The Online Portal Source Code is the exclusive rights of the company.
Newer versions of the portal will be subsequently copyrighted.

Requirements

Land for our Firm Set-up -12 Lacs

Testing Laboratory Equipment & related equipment's - 4 Lacs

Packaging materials - 0.5 Lacs

Furniture and fixtures 3 Lacs

Registration 0.5 Lacs

Technical Fees 2 Lacs

Salary Distribution
Fat-Testing &
Pasteurizing Staff
2L per annum

Packaging Staff
1.5L per annum

Delivery Staff
0.75L per annum

Cost Estimation
IN LAKHS
I. Tangible Immoveable
Building
A. Property Acquisition
Cost

12

II. Tangible Immoveable

Furniture & Fixtures
III. Intangible IPRs

Development Cost & Fees

B. Machinery

4.5

C. Captive power generation cost

1.8

D. Registration and other fees

E. Technical consultancy costs &
F. Insurance
G. Contingency and Marketing

Total Cost

0.5
fess

2
5
3.3

33.1

Funding
(In
Lakhs)

Equity Capital
(i) Promoters' Contribution

(ii) Relatives and Friends

(iii) Venture Capital

Debt
(i) Loans ---------- Bank

8.1

(ii) State MSME and other MSME

(iii) Woman Entrepreneur

Total funds

33.1

Revenue Generation
Year I
(in
Lakhs)

Year II
(in
Lakhs)

Year III
(in
Lakhs)

Year IV
(in
Lakhs)

Year V
(in
Lakhs)

University/C
olleges

37

44

56

80

110

Household

13

20

29

Gross
Revenue

43

53

69

100

139

Raw
Material

32

38.1

48.3

70

97.3

Interest

Administrati
ve Costs

10.5

10.5

10.5

12

14

Profit

-1.5

2.4

8.2

16

25.7

Tax (30%)

Nil

0.72

2.46

4.8

7.71

Nil

1.68

5.74

11.2

17.99

Profit after

Scalability

This project is highly scalable. As the profits increase, our target areas
would also increase.

In this way, many more areas would be covered soon.

Eventually we plan to scale this project to multiple metropolitan cities

Future Prospects

Establish our own Dairy Farm and enter into Retail Market .

Start manufacturing milk products like curd, cottage cheese, ghee and
whey at our firm.

Offer better Facilities and Incentives to the Co-Operative members .

Thank You.