Sales Management

Topic:
Coca Cola
Presentors:
Farhan Abid
Ali Shahzad
Abdul Waqar

Submitted
To:

Ch. Naeem
 Sales Call Agenda

• Introduction
• When Coca Cola Came in Pakistan?
• Ingredients
• Pricing
• Benefits
• Comparison (Coca Cola VS Pepsi)
• Comparison Chart
• Social Responsibility
• Charitable Chart
 Introduction

• The Coca cola company Is one of the

largest manufacturers, distributors and
marketers of non-alcoholic beverages.
• Coca Cola was invented in 1886.
• The coca cola Company offers nearly 400
brands in over 312 countries.
• Coca-Cola syrup was created by
pharmacist
 Dr. John Styth Pemberton on May 8,
1886.
 When Coca Cola Came in
Pakistan?
• In 1950s Coca cola started its operations
in Pakistan
• In 1996, the coca cola itself took over
business operations in Pakistan & setup
its 1st production plant in Karachi.
• Now there are 6 production units and
11 distribution units working in Pakistan
providing employment to more than
6000 people.
 Ingredients

• Carbonated water
• Sugar
• Caffeine
• Colour
• Phosphoric acid v.
Caramel
• Natural flavourings
 Pricing

• These are the CSD Drinks

Rates of Coca Cola
given below ;
• SSRB 250ml Rs.13
• SSNRB 250ml Rs.25
• SSPET 500ml Rs.30
• MSPET 1500ml Rs.65
• Jumbo 2.250ml Rs.85
 Benefits
There are basic two types of


benefits which are given by the

company for its customers
• Consumer promotions:
 Normally the
discounts given by company for its
consumers in Ramazan,Eids and on
other festivals.
• Trade promotions:
 Discounts given
by company for its retailers and
distributers on ongoing basis.
 Comparison
Coca Cola VS
Pepsi

•Market Share : •Market Share :

62% 38% •Pepsi : 15%
•Coke : 20.8% •Pepsi Max :0.5%

•Coke Diet : 2% •Miranda :4%

•Fanta : 10.1% •7up : 9%

•Sprite : 18.9% •Dew : 9.5%

•Sprite 3G :

8.2%
 Social

Responsibilities
• Promoting Diversity
• Charitable Donations
• The Valued Youth Program
• Movement Against HIV / AIDS
 Coca Cola
Charitable
Donation