Professional Documents
Culture Documents
LAUNCH IN GERMANY
Group 7
SECTION-Y
PGDM-2
Debarchan Mishra (U113082)
Arijit Mohanty (U113133)
Debashis Das (U113142)
Peeyush Anurag Ray (U113158)
Pinaki Mishra (U113159)
(Belgium)
elevators (10%)
industry
Results:
2. France: Sales target was 300 units for the first year where it had sold
only 40 units in the first 3 months
Abrupt end of construction boom; new elevator prices fell between 5-7%,
also demand was expected to fall; so there may be a likely demand for a
cheaper Monospace elevator
Small and mid size players focusing on service and exerting price pressure
Six majors players dominant in market share during this period included
Schindler, Otis, Thyssen, KONE, Haushahn, and Schmitt & Sohn
Competition
Sohn
number
(value)).
share.
SWOT Analysis
Strength
Weakness
Requires no oil
Lower energy costs
Better safety
Reduced installation time
Ride comfort
Energy-saving/energy-efficient
Machine room eliminated
Positive customer reactions to the
MonoSpace
Elevator regulations
Lower pricing by competitors
Competition alerted by sudden upset
of market in Netherlands
Opportunities
Threat
STP: Germany
POSITIONING
1.
2.
3.
4.