Professional Documents
Culture Documents
Team Bazingaa
Purva Ganediwal || Ashwin
Kumar
Executive
Executive
Summary
Summary
Case
Case Overview
Overview
The
The main
main purpose
purpose of
of this
this presentation
presentation is
is
to
design
a
customer
retention
program
to design a customer retention program
for
for PayUMoney
PayUMoney
Kirana
Kirana Store
Store
Model
Model
Billing
Billing Centre
Centre
Model
Model
Restro
Restro Caf
Caf
Model
Model
Other
Other Proposed
Proposed
Initiatives
Initiatives
Executive Summary
A major difference between the digital wallet
system and the real-world wallet is the
liquidity quotient. In the following
presentation we have attempted to make the
digital-wallet of PayUMoney more liquid.
Restro
Caf
model
Kirana
Store
model
Billing
Center
model
Executive
Executive
Summary
Summary
Case
Case Overview
Overview
Kirana
Kirana Store
Store
Model
Model
Dynamic
PayU is a leading brand in the global payments
s
space, with operations in 18 countries
Billing
Billing Centre
Centre
Model
Model
PayUMoney
Partners
Drivers
Restro
Restro Caf
Caf
Model
Model
Other
Other Proposed
Proposed
Initiatives
Initiatives
Concern
Customer Retention Problem:
s vary widely as
Payment behaviour
Executive
Executive
Summary
Summary
Case
Case Overview
Overview
Proposed
Model
Kirana
Kirana Store
Store
Model
Model
Billing
Billing Centre
Centre
Model
Model
Restro
Restro Caf
Caf
Model
Model
Other
Other Proposed
Proposed
Initiatives
Initiatives
Target Group
The pilot of this model can be implemented in
Tier I cities (Mumbai, Bangalore,Pune,Delhi
etc)
The rollout will be in 2 phases :
Phase I Metro cities will be the target
Phase II Other Tier I and Tier II and
Tier III cities should be targeted
Executive
Executive
Summary
Summary
Case
Case Overview
Overview
Implementation
Kirana
Kirana Store
Store
Model
Model
Billing
Billing Centre
Centre
Model
Model
The
few
pre-requisites
for
the
implementation to be successful
Active mobile number with the shop
keeper and registered with PayUMoney
SMS verification system, to ensure
verification of transactions
Mobile Application for consumer (not
mandatory)
Normal Purchases:
X can make payments for the purchases either
with cash or PayUmoney
X need to inform PaYUMoney for the amount
and shop code, PayUMoney will confirm the
transaction with the customer
High ticket transactions
Another offering in the above model can be a special offer on
high ticket purchases (Ticket size >500)
When X purchases in excess of INR 500, on his next purchase
hell get a special offer: points in accordance to the amount
of transaction done will be credited to his account
These points can be used as mode of payment for next
purchase
Restro
Restro Caf
Caf
Model
Model
Other
Other Proposed
Proposed
Initiatives
Initiatives
Steps:
1. Consumer(Mr X) associates his mobile
number with PayUMoney account
2. Vendor(Mr Y) has his mobile registered
as client with the PayUMoney and has a
code assigned
3. Whenever X makes a purchase of INR M
from shopkeeper Y, he sends an SMS to
PayUMoney with the Ys code and
amount of purchase
4. Y gets a confirmation SMS, he has to
send a Yes to confirm the transaction
5. Minimum amount of transaction for
PayUMoney points to be credited: Rs 100
(our recommendation based on our
primary research)
Customer Reach
This model will help customers to use the
PayUMoney points offline which were
collected during online purchase
This offline model will help to reach midincome and high- income TGs
Executive
Executive
Summary
Summary
Case
Case Overview
Overview
Proposed
Model
most of the Tier I, II &
In
III cities,
civilians pay electricity bills at other
places than the main electricity bill
collection offices
These places include local stores,
stationary stores, kirana stores, medical
stores etc. who collects bill amounts in
bulk and later pay at the billing office
PayUMoney can tie-up with such bill
boxes medium and enroll them to pay bill
via PayUMoney electricity bill portal.
This model will roll-over pan-India bill
payment gateways using PayUMoney
Gateway for payment of all utility
bills(electricity, gas, mobile etc) can be
provided
This model can be later extended to pay
internet and all other utility bills online
as well
The boards which will be provided
outside such billing points will have
PayUMoney sponsored mentioned. Thus,
giving PayUMoney more visibility
Kirana
Kirana Store
Store
Model
Model
Billing
Billing Centre
Centre
Model
Model
Restro
Restro Caf
Caf
Model
Model
Other
Other Proposed
Proposed
Initiatives
Initiatives
Target Group
The pilot of this model can be
implemented in Tier I and Tier II
cities and later can be extended
to Tier III cities as well
Currently, PayUMoney can focus
with those areas where they have
this electricity bill payment
service activated
The rollout will be in 3 phases :
Phase I Metro cities will
be the target with
department and stationary
stores
Phase II Other Tier I and
Tier II cities should be
targeted with medical
stores as well
Phase III Tier III cities with
kirana stores
Executive
Executive
Summary
Summary
Case
Case Overview
Overview
Proposed Model
Introduction of a new payment option at the
Cafs like Nescafe outlets, CCDs, Starbucks,
Costa Coffee, Barista outlets etc
Consumers will be given an option to pay for
the purchases with PayUmoney
They will also get PayUmoney points for
the cash payments
Detailed proposal:
Customers can use the PayUMoney points
collected during online purchase to claim
the rewards during purchase at nearby
Cafs
This model can be extended to even
restaurants after successful pilot at
Cafs
Incremental point system where the
user will be given more points for higher
purchase
In restaurants the user should be given an
option of making half payments via cash
and remaining half with PayUMoney
wallet
Kirana
Kirana Store
Store
Model
Model
Billing
Billing Centre
Centre
Model
Model
Restro
Restro Caf
Caf
Model
Model
Restro-Caf Model
Cafs
Target Group
Restaurants
Other
Other Proposed
Proposed
Initiatives
Initiatives
Executive
Executive
Summary
Summary
Case
Case Overview
Overview
Implementatio
n
Prerequisites for the implementation
PayUMoney wallet/points
associated with the customers
mobile number
Cafs and restaurants registered
with PayUMoney as partners
Steps at Cafs:
1. Consider customer as Mr X and
caf as Y
2. X goes to the order counter of Caf
Y and tells his mobile number
3. The billing agent enters the mobile
number in the PayUMoney portal,
he gets Mr Xs profile in front of
him with his photo and wallet or
reward amount.
4. He does a facial verification
manually and proceeds to debit
from his account for the order
(This simplifies the payment process
and helps for faster customer service
and ultimately increases customer
satisfaction)
Kirana
Kirana Store
Store
Model
Model
Billing
Billing Centre
Centre
Model
Model
Restro-Caf Model
Restro
Restro Caf
Caf
Model
Model
Other
Other Proposed
Proposed
Initiatives
Initiatives
Steps at Restaurants:
X visits the restaurant Y.
He orders food and then proceed to make
payments with PayUMoney account
If he does cash payment, he will be
rewarded points/rewards similar to Kirana
Store model
In case, Mr. X has limited balance in his
PayUmoney account (e.g INR 900) and the
bill amount is INR 950
PayUMoney will provide a credit of INR 50
to X so that he can clear the bill
The amount of credit to be provided to a
customer can be determined by history of
usage of that customer and his loyalty
Customer Reach
This model will help customers to use the
PayUMoney points offline as well as online in
day-to-day activities
Students and working professionals can be
easily reached using such model as they are
more tech-savvy
Executive
Executive
Summary
Summary
Case
Case Overview
Overview
Kirana
Kirana Store
Store
Model
Model
Billing
Billing Centre
Centre
Model
Model
Restro
Restro Caf
Caf
Model
Model
Other
Other Proposed
Proposed
Initiatives
Initiatives
Leveraging Social
Media
Points transfer System
Introduce points transfer facility
(keep a upper limit of 1000 points that can be transferred in a
day)
This would enable more usage of PayUMoney
Tie-up with
Prepaid Taxis
Customers can use
PayUMoney wallet for
fare exchange where
an SMS will be sent to
taxi driver for
verification.
Prepaid Taxi model is
growing at a
phenomenal rate and
a tie-up with these
players would help
PayUMoney grow to a
large extent.
Extend the
Prepaid Taxi
model to
rickshaws/cabs in
Tier I cities at
pilot level with
the help of SMS
gateway
After sufficient
presence
offline, the
model can be
extended with
travel partners
with tie-ups
with hotels and
taxis
Facebook/Twitter/Instagram activattions
Give the patrons an option to share their PayUMoney
transaction/usage on social media.
For every likes/comments i.e engagement on their posts, they
will be rewarded with PayUMoney points
Executive
Executive
Summary
Summary
Case
Case Overview
Overview
Kirana
Kirana Store
Store
Model
Model
Billing
Billing Centre
Centre
Model
Model
Restro
Restro Caf
Caf
Model
Model
Other
Other Proposed
Proposed
Initiatives
Initiatives
Gift Cards
System
References
* www.payumoney.com
* https://www.payu.in/
* http://www.medianama.com/2014/02/223-payumoney-wallet/
* http://jsr.sagepub.com/
* Economic Times articles