Professional Documents
Culture Documents
By :
Muhammad Hashim
To :
Prof. Qasiar farid
COMPANY LOGO
NOKIA E-91
9 Reasons Why Nokia
Rules the Mobile Phone
Market
1. Call Quality
2. Hardware
3. Battery
4. Robustness
5. Wide Product Range
6. Customer Service
7. Reliability
8. Price
9. Experience
MARKETING ANALYSIS
Internal business environments
Nokia, one of the leading cell phone manufacturers, is renowned for
its rganizational culture. Flexible and speedy decision making in a flat,
net work organization form.
External business environments
Changes In the external environment will create
opportunities or threats in the market place. Fluctuating
economy, changing customer attitude and values, and
demographic patterns heavily influence the success of Nokia’s
product on the market and reception they receive from the
consumers.
Market segmentation
1
1
1 3 4
Portable Charge r
Memory The Pie Chart s how s portable charge r is
The Pie Chart shows maxmimum v otes for 9 GB
favourable
1 1
3 1
4
8 GB 8.5 GB 9GB Ye s No
The popular Nokia N Series mobile phones
are high performance multimedia gadgets
for marvelous music experience on the
move. These N-series gadgets are aimed
at those users who look for advanced
features in a compact device.
Late majority
They are cautious about new ideas.
Laggards or Non-adopters
They prefer to continue past behaviour and are suspicious of
new ideas.
Adoption process
SWOT Analysis
OPPORTUNITIES
Push email,
Bluetooth,
EDGE
3G high-speed data
Mobile with computer
New market
Well designed and style set
THREAT
China mobiles
Country situation
SWOT Analysis
STRENGTHS
Durability
Long better life
Global expansion
Brand loyalty
WEAKNESS
Low voice quality
Market skimming prices of high sets
Heavy sets
Not friendly users
Product life cycle
Competitors
Sony Ericsson
Motorola
China mobiles etc.
Competitive Strategies for
E91
Defending market share
While trying to expand total market size. Nokia
continuously defends its current business. The new E 91
will increase the competitive strength and value to
customers.
Following are the policies for E 91 designed by Nokia
Corporation.
Premium performance.
The E91 is reliable and durable like other products of
Nokia.
Complete information.
Complete information is given on the ads regarding the
concerned products
Global market share %
Year 2007 2008