ADVERTISEMENT

MEANING
• The word advertising is derived from
two Latin Words ‘Ad’ and ‘Verto’.
• Ad – towards
• Verto – I turn
• Literally it means to turn the people’s
attention to a specific thing.
 DEFINITIO
N

• Advertising is any form of paid non-

personal presentation of ideas,
goods, or services for the purpose of
inducing people to buy.

weeler .
  To differentiate the product from
their competitors

To communicate product

information

 To urge product used

Functions
 To expand the product distribution

 To increase brand preference and

loyalty

 To reduce overall sales cost

 Creates new demands

 To differentiate the product from their
competitors

GARNIER FRUCTICS
 To communicate product
information

PONDS AGE
MIRACLE
To urge product used

Fair & Lovely

 To expand the product
distribution
WATEEN TELECOM
 To increase brand
preference and loyalty

COLGATE
To reduce overall sales cost
MECCA COLA
ADVANTAGES
 Increases and stabilizes the sales
turn-over
Manufacturers
& Maintains the existing market and
Advertising
explores the new

Controls product prices

  Guarantees quick sales

 Minimum efforts
Middleman
&  Makes retail price maintenance
Advertising possible

 Sales forecasting

 Publicity
Sales-force
&  Facilitates selling
Advertising
 Reduces sales-man’s burden of
job

Instills self confidence

  Driving –force in decision making
Consumers  Ensures better quality products at
&
Advertising reasonable prices

 Saves good deal of time

  Uplifts the living standard

Society  Generates gainful employment

&
Advertising oppurtunities

Provides new horizons of

knowledge

 Upholds the culture of a nation

 LIMITATIONS
 Limited capacity
 Rigid
 Unbelievable
 Conditional
TYPES OF ADVERTISING
 Print Outdoor
Advertising Advertising

Broadcast
Advertising
Celebrity
Advertising ADVERTISING

Covert
Advertising

Public-service
Advertising Surrogate
Advertising