Professional Documents
Culture Documents
Mahfuza Khatun
Lecturer, F & B,JU
expectations;
Culture: Product-centered cultures discourage support and
Mahfuza Khatun
Lecturer, F & B,JU
Mahfuza Khatun
Lecturer, F & B,JU
Change Management
Many companies are doing quite well to recognize
change when it happens; they cannot anticipate and
prepare for it.
Without support and encouragement, the cultural and
behavioral changes that will make or break CRM
program success will not happen.
Mahfuza Khatun
Lecturer, F & B,JU
Mahfuza Khatun
Lecturer, F & B,JU
Sponsorship
First: The company need an executive sponsor who
understands and believes in what CRM can do for the
Company.
Second: The company sponsor must carry enough
clout to influence other parts of the organization.
Mahfuza Khatun
Lecturer, F & B,JU
Mahfuza Khatun
Lecturer, F & B,JU
Mahfuza Khatun
Lecturer, F & B,JU
Mahfuza Khatun
Lecturer, F & B,JU
Building an Operational
Infrastructure
The operational infrastructure within most
companies was developed to support and/or
automate a specific business function.
A key to real CRM success is that customers
expect faultless integration across all your
companys touch points.
Finally, we can say that barriers is manageable.
There is no quick fixes, but with planning and
organized effort, these barriers can be overcome.
Finance & Banking
Jahangirnagar University
Mahfuza Khatun
Lecturer, F & B,JU
Thank You
Finance & Banking
Jahangirnagar University
Mahfuza Khatun
Lecturer, F & B,JU