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INDUSTRY IN
INDIA
Presented byRaghvendra pratap
Nishant kumar oraon
Randhir kumar
HISTORY
The first car ran on India's roads in 1897. Until the 1930s, cars were imported
Company, Mumbai
1901 First Indian to own a car in India-Jamsetji Tata
1905 First Women to drive a car in India- Mrs. Suzanne RD Tata
1945 Tata Motors
1947 Mahindra &Mahindra Limited
1981 Maruti Suzuki
1944 Mercedes-Benz
1995 Ford Motor Company
2005 BMW
2007 Audi
2009 Land Rover and Jaguar
MAJOR PLAYER OF
PASSENGERS CAR
Maruti Suzuki
Hyundai India
TATA motors
Mahindra & Mahindra
Toyota
GM
Ford
Honda
Volkswagen
Nissan
MARUTI SUZUKI
Maruti Udyog Limited, is an automobile manufacturer in India.It is a
the actual production commenced in 1983 with the Maruti 800, based on
theSuzuki Alto kei car.
Its first manufacturing facility was established in Gurgaon. Afterwards one
BRANDS
SWOT ANALYSIS
Strengths
Maruti Udyog limited (MUL)is in a leadership position in the market with a market share of
45.4%.
Strong Brand Value and Loyal Customer Base are big strengthsfor MUL.
There are around 15 vehicles in Maruti Product portfolio. Has good product lines with good fuel
the country.
MUL is the first automobile company to start second hand vehicle sales through its True-value
entity.
Weaknesses
Low interior quality inside the cars when compared to quality players like Hyundai and other
Opportunities
MUL has launched its LPG version of Wagon R and it was a good move.
MUL can start R&D on electric cars for a much better substitute of the fuel.
Marutis cervo 600 has a huge potential in tapping the middle class segment and act as a strong
threat to Nano.
DZire from Maruti has captured the market share and is expected to create the same magic as
players like Volkswagen- polo. Ford has shown a considerable increase in market share due to its
Figo.
Tata Motors recent launches like Nano 2012, Indigo e-cs are imposing major threats to its
HYUNDAI INDIA
Hyundai Motor India Limitedis a wholly owned subsidiary of
and was a runaway success. Within a few months of its inception HMIL
became the second largest automobile manufacturer and the largest
automobile exporter in India.
HMILs manufacturing plant near Chennai claims to have the most
two
manufacturing
plant
of
Sriperumbudur,Kanchipuram district,Tamil Nadu.
Hyundai
are
in
BRANDS
SWOT ANALYSIS
Strengths
Hyundai India has such a brand equity that it is almost assumed to be an Indian
brand, with lot of good accolades for being Indias second most selling brand next to
MUL in market share
Hyundai Motor India limited is the largest car exporter from Asian Market which
constantly been ahead in the race with Maruti Udyoglimited in many parameters
Weakness
HMIL took a long time to gain the market share as its not the first mover in India
In terms of most reliable and trusted brand; Maruti is more strong in Indian
subcontinent.
Spare parts of Hyundai vehicles are comparatively priced higher and spare parts do
Opportunity
SIAM Society of Indian automobile Manufacturers, have stated that there is steady
business in India. This was one of the major reason for Indian market to survive amidst
global recession.
There is more scope of HMIL to enter into small car segment as its has dedicated R&D
plant in Hyderabad, India. Hyundai is one of the very few companies that has widest
R&D network across the world located in Korea, Europe, India, US, Japan.
Threats
Though Hyundai claims itself to have no direct competitors other than MUL, there are
Indian players like Tata, Mahindra imposing a strong threat for Hyundai Motors India to
expand its product category.
Foreign Direct Investments flowing in Indian automobile space are not good signs for
TATA MOTORS
Tata Motors Limited(formerlyknown as TELCO, short forTata
Dharwad, India, and in South Korea, Spain, and the United Kingdom.
Tata Motors' principal subsidiaries include the British premium car
makerJaguar Land Rover(the maker of Jaguar, Land Rover and Range Rover
cars) and the South Korean commercial vehicle manufactuerTata Daewoo.
CONTD
Tata has joint venture withFiat which manufactures automotive components and Fiat
Sierra, becoming the first Indian manufacturer to achieve the capability of developing a
competitive indigenous automobile.
In 1998 Tata launched the first fully indigenous Indian passenger car, theIndica, and in
Vehicles Companyin 2004 and purchased Jaguar Land Rover fromFordin 2008.
BRANDS
SWOT ANALYSIS
Strengths
Weakness
Sometimes faces alleged quality and durability issues.
Not much customer engagement programs and activities.
Opportunities
Expanding automobile market and available space for competitors.
Increasing per capita income and purchasing capability of potential
customer base.
Leveraging customer engagement experience to acquire new customers.
Leveraging mergers and acquisitions to acquire newer technology.
Augmenting the distribution and service network in various countries.
Threats
Increasing fuel costs.
Competition from other big automobile giants.
Competitive products offering same level features at a lesser price.
Product innovations and frugal engineering by competitors.
BRANDS
SWOT ANALYSIS
Strength
Mahindra has been one of the strongest brands in the Indian automobile
market.
Mahindra group give employment to over 110,000 employees.
Excellent branding and advertising, and low after sales service cost.
Sturdy SUVs good for Indian roads and off-road terrain.
Weakness
Mahindras partnership with Renault did not live up to international quality
Opportunity
Developing hybrid cars and fuel efficient cars for the future.
Tapping emerging markets across the world and building a global brand.
Fast growing automobile market.
Growing in the market through electric car Reva (controlling stake) and
Threat
Government policies for the automobile sector across the world.
Ever increasing fuel prices.
Intense competition from global automobile brands.
Substitute modes of public transport like buses, metro trains etc.
TOYOTA
is 245 units.
With over 30 million sold, theToyota Corolla is one of the most popular and
BRANDS
SWOT ANALYSIS
Strengths
high profitability and revenue.
high growth rate.
existing distribution and sales networks.
experienced business units.
Weaknesses
future debt rating.
future profitability.
cost structure.
Productivity.
competitive market.
brand portfolio.
Opportunities
venture capital.
growth rates and profitability.
growing economy.
global markets.
new markets.
income level is at a constant increase.
Threats
price changes.
rising cost of raw materials.
financial capacity.
growing competition and lower profitability.
increasing rates of interest.
government regulations.
external business risks.
GENERAL MOTORS
General
includingChevrolet,Buick,GMC,Cadillac,Holden,Opel,Vauxhall,Wuling,Baoj
un,Jie Fang,UzDaewoo.
General Motors led global vehicle sales for 77 consecutive years from 1931 to
2007, longer than any other automaker, and is currently among the world's
largest automakers by vehicle unit sales.
General Motors India Private Limitedis a partnership betweenGeneral
BRANDS
SWOT ANALYSIS
Strength
globally.
Chevrolet is present in 6 continents and has a prominent presence in
countries like USA, Canada, China, India, Japan, Middle East, Euope,
Australia etc.
Has a huge variety of models ranging from hatchbacks to SUVs.
Chevrolet is actively present in international racing competitions like
NASCAR.
Weakness
Chevrolet brand was severely affected by bankruptcy of General Motors
Intense competition from international brands like Honda & Toyota who
Opportunity
Developing hybrid cars and fuel efficient cars for the future.
Tapping emerging markets across the world and building a global brand.
Fast growing automobile market.
Threat
Government policies for the automobile sector across the world.
Ever increasing fuel prices.
Intense competition from global automobile brands.
Substitute modes of public transport like buses, metro trains etc.
FORD
TheFord Motor Company(also known as simplyFord) is an
CompanyinIndia.
The modernFord India Private Limitedbegan production in 1996, although the
fromChennai.
BRANDS
SWOT ANALYSIS
Strength
segments.
Invested efforts to go green in order to help the environment.
Weakness
Adversely affected by the global recession & Euro crisis.
Hasn't completely tapped emerging economies as compared to some other
automobile giants.
Opportunity
Expanding automobile sector.
Improving business scenario due to expansion of consumer base.
Capitalizing on the models exclusively designed for different markets e.g.
HONDA
percent stake for1.8 billion in the joint venture. The company officially
changed its name to Honda Cars India Ltd. (HCIL) and became a 100%
subsidiary of Honda.
It operates production facilities atGreater NoidainUttar Pradeshand
BRANDS
SWOT
Strength
Weakness
Cost structure of Honda is high as compare to other automobile
manufacturers.
Caters to only the upper middle segment which limits the customer base.
Honda has to recall a few of their models for corrective measures which
Opportunity
Developing hybrid cars and fuel efficient cars for the future.
Tapping emerging markets across the world and building a global brand.
Fast growing automobile market.
Threat
Government policies for the automobile sector across the world.
Ever increasing fuel prices.
Intense competition from global automobile brands.
Substitute modes of public transport like buses, metro trains etc.
while many high-end luxury brands have quickly set up their shops here.
Only three decades back, Indian car buyers had just two models to choose from.
Both were local reproductions of European models that had disappeared from the
western markets soon after World War II.
the Indian government and Japanese small car manufacturer Suzuki, was in many
ways a defining moment in the development of the Indian automobile industry.
Robust growth in middle class income levels and easier credit availability have
sustained demand growth for passenger cars. Most major global manufacturers
are already present in the country, while some of the domestic manufacturers are
entering overseas markets.
Despite increased competition, Maruti Suzuki, which is now majority owned by
Suzuki Motor Corp, remains the market leader in India with a share of over 45%.
Luxury passenger cars have seen excellent demand growth, especially in recent
years. However, the luxury segment now accounts for only about a percent of the
total passenger vehicle market. Mercedes Benz and BMW have almost identical
market shares while Audi has made rapid gains over the last year.
CONTD
India is the second fastest growing automobile market in the world after
China.
Passenger vehicle production during the period April 2010 to August 2010
increased by nearly a third from a year ago. For the year ending March
2011, passenger vehicle output is expected to exceed 2.5 million.
India is emerging as a major production base for small cars, with output