IMPACT OF PRE-CONCEIVED NOTIONS ON

EFFECTIVENESS OF COMMUNICATION

Presented
by:
Ameya Thakur
Aditya Khanna
Apoorva Agarwal
Ramanjot
Mansi Sanghani
Prerna Batra
Giri Kumar

Cultural
REGION

Idli Sambar,
Rajnikant,
Madrasi, AntiHindi

Heavy drinkers,
Uneducated, Bullt,
sharab shabab te
kabab

Cultural
RELIGION

2 STATES- UNDERSTANDING CULTURAL DIFFERENCES

Source : Dharma Productions

Courtesy : The Economic Times

OVERCOMING THESE BARRIERS:

Constant Interactions:

People of various cultures are encouraged to work together and

organisations make sure that their policies do not discriminate
against any particular group.
Increasing Mobility of people:

Moving to different states for jobs and education helps people in

shedding pre conceived notions as it they have to interact more with
people of different cultures.

SELF

CONCEPT

SELF

CONCEPT

Parents, friends, teachers tell us who

Reflected
Appraisals

we are through reflected appraisals

Tarzan A human believed himself to

be an ape as he was brought up by

them

Teacher - You are a good speaker

Peers You are a good friend

Coach You need to work harder

SELF
Social
Comparisons

CONCEPT

What grade did you get in midterm ?

What kind of car do you drive ?

Do I look as good as she does ?

Barbie dolls give a false image to little

girls about how they should look and

dress

Magazines, movies and videos all

contribute to what ideal you should be

SELF

CONCEPT

The way in which you see yourself is

Self Perception

called as self-perception

One of the most important beliefs and

influences self-leadership capability is

view of own ability to carry out a task

RECOGNIZE ME ???

RECOGNIZE ME NOW???

LOOKISM
A term used to refer to the stereotypes, prejudice, and preferential treatment given to

physically attractive people, or more generally to people whose appearance matches

cultural preferences
Humans began to alter their appearance with cosmetics use at least 40,000 years ago
The origin for a different attitude towards attractive people could be attributed to a

sense of security.
No longer the case now.

PERSONALITY
Personality is a dynamic concept describing the growth and development of a persons

whole psychological system

Major influencer in communication between two individuals/group of

individuals/organizational communication.

TYPICAL JOBS
Where preference is given to attractive people
Air-hostess
Waiters/waitresses
Receptionists
News anchors
Salesmen
Bartenders

A lot of emphasis is given on looks in these professions and the

hiring processes for these jobs gives much emphasis on this
attribute

EXAMPLES OF BIAS
Teacher judgments of students (Clifford & Walster, 1973)
Voter preferences for political candidates (Efran & Patterson, 1974)
Jury judgments in simulated trials (Efran, 1974)
Interviewers judgments of job applicants (Watkins & Johnston, 2000)
Selection of partners for marriage

EXERCISE - PHYSICAL TRANSFORMATION

PHASE 1 TO PHASE 2
Write 5 features
you think are
associated with
the way the
person in this
clip looks
before and after
his
transformation

Courtesy: RobBlissCreative @ Youtube

ELIMINATING APPEARANCE BIAS

Its against federal law for an employer to

discriminate against you because of your age,

gender, religion, colour, race, nationality, or
disability. These are protected groups or classes of
people.
Need to have laws to protect people who face bias

just because they were not attractive enough even

though their qualifications outweighed those of the
competitors.
There is a need for elimination of the pre-

conceived notions that certain jobs can be done

only by attractive people.
Hiring policies should be transparent to negate the

subjectivity involved in selection of certain people

over others.

TITLE LAYOUT
Subtitle

GENDER BASED BIAS IN CORPORATE

Wage Discrimination
Discrimination in employer hiring, firing and promotional

practices
<16% corporate offices of Fortune 500 are women
<2% CEOs of Fortune 500 are women
Pregnancy discrimination

Sexual harassment

RECOGNIZE THIS MAN?

IT IS SO RAMPANT THAT WE HARDLY REALIZE IT !

HOW DID IT START ?

In most prehistoric societies, older people were
Held in high regard.
They were the teachers.

By virtue of their age and greater experience, regarded as wise & they
were the custodians of the traditions and history of their people.

Advent of the printing press Culture, tradition, and history of a society

or tribe now could be repeated innumerable times through books
The industrial revolution demanded great mobility in families to go where
the jobs were. Older people were not as mobile as younger people

HOW?

PATRONIZING
1. Talking down to young people and elders.
2. Making fun of young people or elders.
3. Using patronizing language or tones.
4. Using language based in stereotypical thinking about young
people and elders.
5. Lecturing or interrogation as primary forms of communication
with elders or young people.

BABY TALK
1. Includes a simplified speech register characterized by a high pitch and
exaggerated intonation.
2. It is resented by young people and elders.
3. Young people and elders negatively evaluate people who speak in this
manner to them.
4. Young people and elders find this communication pattern disrespectful,
condescending, and humiliating
5. Young people and elders generally assume that baby talk reflects an
expectation of lack of competence.
6. Baby talk is also used when talking to pets and inanimate objects.

OVER ACCOMODATION
1. Similar to baby talk, over-accommodation
is a patronizing manner of speaking based on
the stereotype that loss of hearing, decreased
cognition, and intellect automatically accompanies old age.
2. Over-accommodation is characterized by a dismissive attitude toward the
thoughts, concerns, and feelings expressed by older people.
3. Over-accommodation is likely to occur independent of the cognitive state or
physical health of elders.
4. Over-accommodation is also directed towards young people who are
assumed to be less experienced, knowledgeable, and/or whose ideas are not
seen as valuable.

EFFECTS
Affects older and younger

people's self-esteem and

behaviors.
Older and younger people may

begin to feel like dependent,

non-contributing members of
society

They may start to perceive

themselves in terms of
thelooking glass selfthat is, in
the same ways that others in
society see them.

SOLUTIONS
For Job Seekers

For Employees

Make sure you keep current

Maintain a good relationship

with the necessary skills for

your field.

The sad truth is, says

Osborne, "in our youth

culture, it doesn't hurt to
appear younger

with your supervisor and co

workers so you can
comfortably share your
concerns if necessary.

Dont get bogged down by

an treatment or fresher
minds that may come along.