fruiTree
…Natures
glass!!!
best, in our tall
COMPANY PROFILE
The concept fruiTree pvt. ltd was incorporated by two young and
dynamic entrepreneurs in early January 2010“We find coffee pub,
bars, lounge in every nook and corner. But, there is nothing which is
healthy and nutritious, so why don’t we start a fruit pub”, said one of
the promoter fruiTree .

Then after an extensive research and careful study, they found that
there was a need for such a fruit pub which served refreshing,
healthy and nutritious thirst quenchers viz. fruit juice, vegetables
juice, milk shakes, smoothies and some quick bites for the tummy.

fruiTree was simultaneously opened at 4 different strategic locations

in Bangalore viz Electronic City, Kormangala, Indiranagar ,Vasanth
Nagar
Departments in the Company

• Marketing
• Finance
• Human resources
• Research and development
• Operations

VISION
“We envision to be a part of everyone’s daily life and
enriching their lifestyle”

MISSION
“We provide an everlasting experience to our customer
through our unique blend of ingredients and spread smile
through our unique, healthy and addictive products and
services”
LOGO

As the logo signifies at fruiTree the main aim is to spread smile

be it our customer, partners or our suppliers and last but not the
least our environment

TAGLINE

“NATURES BEST, IN OUR TALL GLASS”

Swot analysis
Strengths
 First mover advantage.
 A strong dedicated team of partners (employees).
 Growing health conscious people.
 Supplier partnership.
•
Weakness

 New venture in industry.

 Limited outlets.
•
Opportunities
 Changing lifestyle of consumers.
 Growing demand for lounge/café/pub.

 Potential youth customers.

 New product line and product extension

Threats
 Packaged fruit juice brands.
 Presence of other retail cafés.
 Inflation in food products.
FEATURES
 First of its kind fruit pub
 Customization
 Book collections
 Wifi connectivity
 Service with a smile
 Frequent updation of menu
 Stores open from 7 am to 11 pm
 Sugar free juice
 Soothing ambience
 R&D
Competitors
 Café coffee day
 Barista
 Other aerated drinks

CORPORATE EHTICS
 Eco friendly initiatives
 Unbiased employment policy
 Waste management
 No child labour
 Part time employment

•


MARKETING PLANS
STP Analysis
•SEGMENTING:
 Segmenting on the basis of age and income level
•TARGETING:

 We intended to target age group of 16 and above mainly

college students, young professionals and others.
•POSTIONING:

 fruiTree will be positioned as India’s only ‘fruit pub’

 
USP

 fruiTree is different from other products on the grounds

that this is a first of its kind fruit pub in India which
serves refreshing, healthy and nutritious thirst quenchers

ADVERTISNG MEDIA
•PRE LAUNCH
 Bill boards
 Newspapers
 Magazines
•POST LAUNCH

 Radio channels
 Rolling advertisements
 Networking sites
 pamphlets
PROMOTIONAL STRATEGY
 Membership card
 Most innovative recipe
 Happy hours

PRODUCTS
 Fresh fruit juice
 Mocktails
 Smoothies
 Milkshakes
 Quick bites
 Pastries
 Combos



•
PRICING STARTERGY
 Our products will be charged anywhere between Rs 20 –
Rs 125. Quiet a small amount for your smile.
 Cost plus profit pricing method.
FINANCIAL PLANS
SOURCING OF FUNDS
 Capital Structure
 Director 1’s contribution 40 lakhs*
 Director 2’s contribution 40 lakhs
•

 TOTAL 80 lakhs
•
Assets Mix

 Security deposits 8 lakhs

 Furniture’s 6 lakhs
 Air conditioners 6 lakhs
 Televisions and Music system 4 lakhs
 Computer and Billing equipments 2 lakhs
 Cutleries and Equipments 8 lakhs
 Interiors 16 lakhs
•

 TOTAL 50 lakhs
•


HUMAN RESOURCE PLAN
HR PLANS
 All the employees will be referred as PARTNERS
 The company will be headed by President and a Vice
President
 each department will have two executives
 32 partners and 20 part time partners
•


HR POLICIES
 Job rotation
 Training and development
 Group health insurance
 Open door policy
•


THANK YOU !!