POOJA PATEL

Peta
ADVERTISING THEORY:

Hierarchy of effects( cognitive ,affective

and visual imagery)
It is cognitive because it is creating
awareness about its brand peta and at
the same time to society not to wear
natural fur or animal skin, use artificial
fabric.
Affective because they are showing
feeling towards animal safety. They want
to preserve animal from slotting.
Visual imaging because they have used
model in animal print.

ADVERTISING APPEAL:
Sex: using naked model and making ad
more attractive.
Emotion: toward animal safety and
conserving them from being slotted.
Scarcity: natural fur and animal skin
EFFECTS: These ads creating positive
effect on society. This ad showing someone
saying they don't wear fur. Creating
awareness towards animal safety.

Social awarness against smoking

ADVERTISING THEORY:
Hierarchy of effects( Affective)
It is affective theory because it creating emotion
on parents towards their child at the same time
Awaring them atleast not to smoke for their
future generation.
visual imaging : because the graphic clearly
communicable to the consumer that they are
talking about no smoking.
ADVERTISING APPEAL:
Fear: consumer feel fear if they smoke they
are going to harm their child so this ad
creating fear and security by parents.
Emotion: it creating love, care and
upcoming happiness for child by parents.
EFFECTS:
This ad is creating a direct positive impact on
the parents emotions towards their infant child
security and the fear of loosing them. Which
creates an awareness amongst the parents of
no smoking.

Play lana
ADVERTISING THEORY:
Cognitive because it creating awareness
of place where people can compete with
fear for fun.

Means End Theory :Personal values

because it is showing happiness and
enjoyment. Executional framework
scenario used to convey the message
designed to complete the linkage( fear
and fun)
VISUAL imaging

ADVERTISING APPEAL:
Fear
EFFECTS it is creating negative and positive
effect on society . Negative ( such fun can
cause death ) positive ( adventures are
important, so for fun risk is necessary )

Kurkure print ad,

ADVERTISING THEORY:
Hierarchy of effects ( cognitive)
It is cognitive because it on focusing brand by showing kurkure packet in front by the actress .
Means- end- theory( product attribute and tagline)
It is having product attributes because through its tagline they are showing there product
attire(shape of the kurkure tedha hai.
Its having catchy tagline( tedha hai par mera hai)so we can instantly know its uniqueness.
ADVERTISING APPEAL:

Humor ( the way they present their ads , it catches consumer attention and they give their
background humours )
Emotion( through its tagline mera hai it is creating certain emotion) like whatever it is but she
love it.

EFFECT:
kurkure create very positive environment as they use family and friends for creating strong bonding
between relation at the same time also capture people attention through its tagline .

Santuary
ADVERTISING THEORY:
Hierarchy of effects(cognitive, affective)
Cognitive because it is creating awareness toward deforestation.
Affective creating emotion toward animals who getting removed from their place.

Means- end theory(The executional framework) through deforestation animal are also suffering.
They are not getting place to survive.

Visual imaging
ADVERTISING APPEAL:

EMOTIONS : toward wildlife

SCARCITY: for animal place, for wood
FEAR: losing nature lifecycle, problem due to deforestation on society and on animal.

EFFECT
It is creating positive effect on society making people more concern about there nature. Creating
feeling for wildlife.

SHRISHTI ARORA

Brand Name: Sony

Advertising Theory: Cognitive
Theory
Advertising Appeal: Fear
Effects: This is creating a
negative effect in the society, as
the image is portraying that
Earphones of Sony are going to
damage the ears.

Brand Name: Science World

Advertising Theory: Effective
and Co native Theory
Advertising Appeal: Sex,
Emotional
Effect: This is creating a positive
effect as even in pain if there is
love, pain lowers down.

Brand Name: Stir

Advertising Theory:
Heirarchy of effects
Advertising Appeal: Scarcity
Effect: This is creating an
awareness amongst the
people of the society,
factories, etc and warning
them to use the drinking
water efficiently.

Advertising Theory: Visual

Imaging
Advertising Appeal:
Scarcity, Fear
Effect: This creates a fear of
scarcity of water amongst
the people and uplifting the
problem of lack of availability
of water.

Brand Name: Killer Tunes

Advertising Theory: Cognitive
Theory
Advertising Appeal: Music
Effect: This is creating an awareness
about the illegally downloading
music.

Brand Name: Loreal Paris

Advertising Theory: Co native Theory
Advertising Appeal: Fear
Effect: Giving a solution of all the hair problems and repairing them.

AISHWARAYA GUPTA

WWF.org
ADVERTISING APPEALS
Scarcity
ADVERTISING THEORIES
Cognitive

The advertising appeal applied in this print ad is SCARCITY. It shows that

soon if we dont get take care of this cat species, and save them from
dying or hunting for fur, soon they will be extinct.

BRAND: ecovia
ADVERTISMENT APPEAL
Fear
ADVERTISEMENT THEORY
affective

This print ad about DRINKING & DRIVING certainly shows that you
SHOULDNT do that.
It can be cautious to you and for other people as well. This act can
tremendously devastate your life and you.

BRAND: Carlsberg
ADVERTISING
APPEAL
Humor
ADVERTISMENT
THEORY
Means-end

This particular print Ad is an extension to its egotistical theme.

Showcasing a droplet of beer in the form of a pearl, the print glorifies
the beers bittersweet taste to the T. Making it encased within 2
Carlsberg beer caps, the print comes out as true winner in terms of
Advertising and smart-thinking.

BRAND: ABERP
ADVERTISMENT APPEAL
Fear
ADVERTISMENT THEORY
affective

According to the Centers for Disease Control (CDC), over 443,000 people
die every year from smoking-related diseases in the US alone. Besides
costing the country over $96 billion annually in direct healthcare expenses,
smoking harms practically every organ in the body often devastatingly
so. It causes lung cancer, lung diseases, heart disease, strokes, and a slew
of other illnesses. Perhaps most disheartening of all, though, is that these
smoking-related conditions are avoidable. Reducing smoking rates has a
direct lifesaving impact, not only on smokers, but also on the people
exposed to secondhand smoke. Heres a look at 10 hard-hitting anti-