Presentation

APPRAISING QUALITY ASSURANCE PRACTICES OBSERVED BY TOYOTA

PAKISTAN

Presented by: Haris Nadeem

Wajid Sattar
Fareed Mehdi
Umer Hameed
Ali Arslan

Presented to: Prof. Tahir Ashfaq

 PROJECT STATEMENT
APPRAISING QUALITY ASSURANCE PRACTICES
OBSERVED BY TOYOTA PAKISTAN.
 Project introduction
This project falls under subject Total quality Management. The basic objective and
working lines will be to assure and appraise quality assurance practices. We
decided to observe and apply the activities and efforts performed in Toyota
Pakistan to maintain and bring quality in their products. To appraise the quality
assurance practices we will conduct some surveys, use questionnaires, and also
interviews from users.

Project Objectives
•
i.To check and evaluate Quality assurance practices observed by Toyota
Pakiatan.
ii.To formulate a strategy in order to ensure continual improvement.
iii.To see Toyota Pakistan as a market leader, capturing major market share.
 Toyota Japan

Toyota Motor Corporation is one of the world‘s leading automakers, offering a full
range of models, from mini vehicles to large trucks. Global sales of its Toyota and
Lexus brands, combined with those of Daihatsu and Hino, totaled 6.78 million units
in CY2003*. Besides its own 12 plants and 11 manufacturing subsidiaries and
affiliates in Japan, Toyota has 45 manufacturing companies in 26
countries/locations, which produce Lexus- and Toyota-brand vehicles and
components.
TOYOTA JAPAN
…………………………………………….. is following
6Sigma tool .
TOYOTA Pakistan is still on 3sigma .
 Toyota Company
Jorge town Kentucky
America
 Toyota Pakistan
Indus Motors

The company was incorporated in Pakistan as a public limited company in

December 1989 and started commercial production in May 1993. The shares of
company are quoted on the stock exchanges of Pakistan. Toyota Motor
Corporation and Toyota Tsusho Corporation have 25 % stake in the company
equity. The majority shareholder is the House of Habib with 50 % of the equity.

IMC's production facilities are located at Port Bin Qasim Industrial Zone near
Karachi in an area measuring over 105 acres.
Indus Motor Company’s plant is the only manufacturing site in the world where
both Toyota and Daihatsu brands are being manufactured.
Heavy investment was made to build its production facilities based on state of art
technologies. To ensure highest level of productivity world-renowned Toyota
Production Systems are implemented.
 Company Mission
Toyota seeks to create a more prosperous society through automotive
manufacturing.

Company Vision
Toyota aims to achieve long-term stable growth in harmony with the
environment, the global economy, the local communities it serves, and its
stakeholders
 Company
LOGO
 OBJECTIVES OF THE COMPANY

1.Improve Quality
2.Enhance Efficiency
3.Minimize Cost
4.Increase Productivity

WE AS A TEAM AT INDUS MOTOR ARE COMMITTED TO FOCUS ALL OUR

ACTIVITIES LEADING TO:
1.
2.MANUFACTURING HIGH QUALITY PRODUCTS.
3.CUSTOMER SATISFACTION.
4.SERVICE TO SOCIETY.
5.MAINTAIN MARKET LEADERSHIP.
 5S quality tool
5S tool is applied on Toyota show rooms where the cleanliness lies on
everywhere.

Seiketsu (cleanliness)
 Seiton (arranging)
Lies at their tools place
 Seiso (cleaning)
Lies at their floors and workplaces
Seiri (clearing) lies here

Shitsuke (discipline).lies at workshops

TOYOTA MARKET SHARE IN JAPAN AND
PAKISTAN

TOYOTA
PAKISTAN
JAPAN
22 % 50 %
3S SYSTEM
Toyota's corporate philosophy revolves around customer satisfaction, which is
symbolized in the 3SConcept.Toyota is the Pioneer in the 3S System, which offers
Sales, Service and Spare Parts all from the same facility.

1.SALES
2.SERVICE
3.SPAIR PARTS
4.
 JUST IN TIME
( JIT )
• JIT involves high set-up cost, special training & re-organization of
policies and procedure
•Company should also maintain good relations with its supplier
• Organizational culture & Human element also plays a crucial role

1.buffer free
2.store free
3.no down time
4.involvement of the supplier in the JIT system
LEAN MANUFACTURING
CONCEPT

Toyota Pakistan is following the

Lean Manufacturing concept which
intends to eliminate waste from
production. And enhance the
efficiency of the company on the other
hand it reduces the cost based on
waste it also called waste
management.
TOYOTA PRODUCTION SYSTEM
 MEASLES CHART

1.Weak bumper clips broken off

2.No door protection moldings
3.Back lights out off body
4.Very close to surface as base touches some hard places
5.Shape is much wide as to face much air resistance
TOYOTA COROLLA GLi 2009
 According to our survey we concluded that Toyota Pakistan needs to improve
its EMS standards, because it is not completely up to the mark. Although Toyota
Pakistan is considering Toyota Japan as a benchmark but still they fall short to do so
due to some unsuitable economic conditions. Another reason of this short fall is that
Toyota Pakistan is working on 3sigma where as Toyota Japan in working on 6sigma.
Another main reason of their success is that they take a keen interest in their
customer’s feedback because they take serious action to customer complaints and
suggestions. Although Toyota Pakistan may not keep the standards of Toyota Japan
but it is still much successful in Pakistan market.
 RECOMMENDATIONS
1.
2.Toyota Pakistan should concentrate on improving the EMS standards.
3.Toyota Pakistan should acquire 6sigma under current conditions to compete in
the market.
4.Toyota Pakistan should follow the philosophy (high Quality low Prices)
5.In order to enhance its Quality Toyota Pakistan should follow the quality tools
followed by Toyota Japan.
6.In order to enhance its profit Toyota Pakistan should focus on its customer
satisfaction.
7.Toyota Pakistan has to improve its quality and features of its vehicles to enhance
profits.
Thank you…