Group Members:

Ali Sheikh (FA07-BBA-015)

Abu Baker Siddique
Isaar Hanif
Shaheer Kamal Dar
Ahsan Kaleem
Hasan Sikandar
Jazib Sarwar
Kashif Rashid

Presented To:
Mr.Ayyaz Rishi

INTRODUCTION
Our company name is
.
We are in Children toys business since 1995.
We are financially strong. We have 20 billion

rupees.
We have strong repute in Toy industry.
Now we are diversifying in the diaper industry
with an innovative product

Organizational Hierarchy
Ali Sheikh
CEO

Issar Hanif
Marketing Manager

Abubaker Siddique
Manager

Shaeer
&
Ahsan Kaleem
Development cell

Jazib serwer

Kashif Rashid

Customer Care

Media Manager

Vision
Play to excel and become intellectual

Mission
The ATFAAL Group is committed to ease Mothers and
make their children intellectual through constructive play.
Our aim is to provide creative and pioneering nation.

Overall Generic Strategy

Differentiation The genetic strategy which

we are adopting for this product is

DIFFERENTATION. The reason is that we are
introducing innovative product which doesnt
exist in the market.

SWOT ANALYSIS

Internal Analysis
STRENGTH
1- Innovative Product.
2- Strong Financial Position.
3- Advance Technology.
WEAKNESS
1- Our Company do not have any experience
in
Diaper Industry. We are operating in toys
and now we diversified into Diaper Industry.

SWOT ANALYSIS (cont...)

External Analysis
OPPORTUNITIES
1- We dont have any competitor in market.
2- Huge market
THREAT

1- Economic condition of Pakistan.

2- As discussed that market is huge so can be
difficult to handle

Estimation of total market

Survey Report in Islamabad, Karachi, Lahore,
Multan
Buyers
Low income groups
4500
Middle income groups
6500
High income groups
8500
Total Buyers
19500
Number of customer we facilitate =15000
Cost of goods one day consumption =80
Numbers of buyers x average consumption per
year
15000
x
30000
=
45000000

Segmentation
Business to Consumer
Demographic
Age:
Income:
Psychographic
Social Class:
Behavioral
Heavy User:
Light User:

child 1 to 3 year
More than 25000

Middle upper class,Upper Class

Children of 2-3 years
Children of 1-2 year

Geographical market:

COMPETITOR
We are innovator, we have no competitor
But in future if we are successful it can attract

Entry Mode Strategy or Market Entry

Strategy
Our market entering strategy is new product development.

4 ps > Product
The product which ATFAAL group introduce is
water proof diaper named as KIDDO SPLASH.
The uniqueness or innovation of our product is
that it doesnt BULGE in water.

Promotion
Television Adds

Cartoon network, Hum Tv, Masala channel

Newspapers & Magzine
The News, Akhbara-e-Jahan, Aurat
Billboards
Radio
City fm 89, 91

Price

Rs.99
Packet

*All Taxes Inclusive

*/ Each

Placement
Supermarkets (Urban)
Shops located on gas stations on long routes
Water Park shops
Petro Mart