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Presented By :-

D.Pradeep Kumar
Exe-MBA, IIPM ,Hyd
EVERY THING IN
THIS
WORLD STARTS
WITH
IDEAS RICHARD DOBBINS.
The Right Idea Is As Good As Cash

Need is the mother of an Idea…..!


Idea Generation

• If you have an apple and I have an apple and we


exchange these apples then you and I will still each
have one apple. But if you have an idea and I have an
idea and we exchange these ideas, then each of us will
have two ideas
- George Bernard Shaw
Innovation Value Chain

Source: Innovation Value Chain/The Sophisticated Innovator/HBR June


2007
In-House
Idea Generation
 High quality Ideas
generated within a unit.

Collaboration across units


 High quality ideas
generated due to sharing
of thoughts and ideas of
the people of different
departments
External
 High quality ideas
generated from outside
the firm
Idea Conversion
 Select
 Screening of ideas
to select the best
feasible idea

 Initial funding

 Development
 Movement from
idea to first result.
Diffusion

Diffusion
 Penetration in
desired geographical
locations, market ,
channel, customer
group.
The difference between an

&
What is An Opportunity?
(1 of 2)

• Opportunity Defined
– An opportunity is a favorable set of circumstances that
creates the need for a new product, service, or business
idea.
– Most entrepreneurial firms are started in one of two ways:
• Some firms are internally stimulated. An entrepreneur decides to
start a firm, searches for and recognizes an opportunity, then starts
a business.
• Other firms are externally stimulated. An entrepreneur recognizes
a problem or an opportunity gap and creates a business to fill it.
What is an Opportunity?
(2 of 2)

An opportunity has four essential qualities


Objectives for Idea Generation

• Provide participants foundations


and general guidelines for how to
stimulate idea generation
• Develop the ability to think
differently in terms of viewing,
analyzing and resolving a
problem, in a creative manner
Blocks To Creativity

• Fear of Failure
• Allergy to Ambiguity
• Touchiness
• Conformity
• Resource Myopia
• Starved Sensibility
• Rigidity
Strategies for Unblocking

• Awareness
• Analysis & Diagnosis
• Desire to Unblock
• Help from Credible Source
• Reward
• Goal Setting
Creative Generation

• Break out of the Intelligence Trap


• Create Space
• Do something totally different
• Challenge Assumption
• Create a Power Group
• Define the Problem
• Brainstorm
• Create Continuous Challenges
Recognizing Current Ideas

• Dominant Ideas
• Tethering Ideas
• Polarizing Ideas
• Boundaries
• Assumptions
Direction to How to Think
• Expand your Perspective
• Hone your Brain Power
• Turbo charge the environment
• Master the Conversation
• Be a catalyst
Techniques For Generating Ideas

Brainstorming Focus Groups

Surveys Other Techniques


Brainstorming
(1 of 2)

• Brainstorming
– Is a technique used to generate a large number of ideas and
solutions to problems quickly.
– A brainstorming “session” typically involves a group of
people, and should be targeted to a specific topic.
– Rules for a brainstorming session:
• No criticism.
• Freewheeling is encouraged.
• The session should move quickly.
• Leap-frogging is encouraged.
Brainstorming
(2 of 2)

• Brainstorming (continued)
– There are two reasons brainstorming generates ideas that
might not arise otherwise:
• Because no criticism is allowed, people are more likely to offer
ideas than they would in a traditional setting.
• Brainstorming sessions can generate more ideas than a traditional
meeting because brainstorming focuses on creativity rather than
evaluation.
– In most meetings, one person suggests an idea, and immediately the
rest of the group begins evaluating it. This happens because most
people are better at criticizing ideas than they are at suggesting new
ones.
Focus Groups

• Focus Group
– A focus group is a gathering of five to ten people, who
have been selected based on their common characteristics
relative to the issues being discussed.
– These groups are led by a trained moderator, who uses the
internal dynamics of the group environment to gain insight
into why people feel they way they do about a particular
issue.
– Although focus groups are used for a variety of purposes,
they can be used to help generate new business ideas.
Surveys
(1 of 2)

• Survey
– A survey is a method of gathering information from a
sample of individuals. The sample is usually just a fraction
of the population being surveyed.
• The most effective surveys sample a “random” portion of the
population, meaning that the sample is not selected haphazardly or
only from people who volunteer to participate.
• The quality of survey data is determined largely by the purpose of
the survey and how it is conducted.
– Surveys generate new product, service, and business ideas
because they ask specific questions and get specific
answers.
Surveys
(2 of 2)

Example of a suspect survey technique

Self-Selected Opinion Poll Result

Most call-in television Most people who take the time


surveys or magazine write-in to participate in a self-selected
polls are highly suspect opinion poll do so because
because the participants their have either strong
represent what’s called a positive or strong negative
self-selected opinion poll. feels about the a particular
product or topic.
Other Techniques

• Customer Advisory Boards


– Some companies set up customer advisory boards that meet
regularly to discuss needs, wants, and problems that may
lead to new ideas.
• Day-In-The-Life Research
– A type of anthropological research, where the employees of
a company spend a day with a customer.
Evaluation of an Idea

• Whether the Idea would work at all


• Whether it would be Practical
• What about the Cost of Implementing?
• Whether the Idea is new
Divergent Thinking
Abilities
• Sensitivity
• Guessing Ability
• Restructuring Ability
• Fluency
• Flexibility
• Originality
• Elaboration
Protecting Ideas From Being Lost or Stolen

• Step 1
– The idea should be put in a tangible form such as entered
into a physical idea logbook or saved on a computer disk,
and the date the idea was first thought of should be entered.
• Step 2
– The idea should be secured. This may seem like an
obvious step, but is one that is often overlooked.
• Step 3
– Avoid making an inadvertent or voluntary disclosure of an
idea, in a manner that forfeits the right to claim exclusive
rights to it.
Summary

• Escape from Cliches & fixed


pattern
• Challenge Assumptions
• Generate Alternatives
• Jump to new Ideas and then see
what next
• Find new entry points from which
to move forward
Some Creative
Personalities
THANK YOU

WHAT AN IDEA
SIR Jeee….???

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