D010

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D026
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D035
D051

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Presented by:
VIJAY CHANDRASEKAR
RUCHI CHOWDHARY
NEHA KANDPAL
ANANT KAPOOR
ARJUN KV
JASKARAN SINGH

Problem
Statement

Should Shoppers Stop

stop investing in brick
and mortar expansion
and build a stronger
online customer base?

Objectives

1.Analyse
1.Analyse customer
customer behavior
behavior trend
trend
shopping
shopping in
in stores
stores as
as opposed
opposed to
to
shopping
shopping online
online
2.Understand
2.Understand the
the added
added incentives
incentives
expected
expected when
when shopping
shopping online
online as
as
opposed
opposed to
to from
from brick
brick and
and mortar
mortar
3.Determine
3.Determine the
the influence
influence of
of paypayper-click
per-click advertisements
advertisements placed
placed on
on
social
social media
media sites
sites like
like facebook
facebook in
in
online
online purchase
purchase

Benefits

The 1 RO will help us

understand the browsing to
conversion rate for online
shoppers as opposed to
customer conversion on-ground
and the reasons why.
The 2nd RO will help determine
whether an online portal will
cannibalize brick and mortar
sales.
The 3rd RO will help evaluate the
extent of investment which
would be required in a focused
st

Sample Size 500 Design

Research shall be in form of a
questionnaire.
Research shall be done in two parts:
Online survey (60%)- 300 Intended
to get just quantitative data
On-ground survey (40%)- 200
Intended to get quantitative as well as
qualitative data, which includes
conversation with customers visiting
the stores. Qualitative data here is just
recording any other comments made
by the respondent while answering the

Analysis
Data analysis would be done in three parts:
1. First Level Analysis The first level analysis would just be a
mapping of the different demographic and socio-economic
classification components with questions addressing various ROs,
with the purpose of identifying different usage and behavioral
patterns amongst people across the target group. E.g. How many
females shop at least 2-3 times a week online?
2. Second Level Analysis In the second level analysis, we
would further map the mappings done in the first level with
questions addressing other ROs in an aim to gain insight into trends
that range in majority across the sample. E.g. How many females
shopping at least 2-3 times a week online do it because of
discounts?
3. Third Level Analysis This will be only done if the second level
analysis gives insights that can still be better served by mapping
them with questions serving the remaining RO. E.g. How many
females shopping at least 2-3 times a week online because of
discounts pay by card?

This analysis can be done either on Excel or SPSS. Further, Predictive

Analysis tools can be used to forecast the success of such a venture as

Results

The research objective will help in analyzing whether an

online portal serves as a separate point of sale channel
or is just an extension of the physical stores.
1. This will further help determine if the sale focus
online should of a different kind as opposed to the
physical stores, in case they serve as separate point
of sale.
2. Or if given as an extension, help in coming up with
specially designed possible try and buy schemes to
make buying online more lucrative, but keep the
customer visiting the physical store.

Tim
e

1)Data Collection:
1.Online - 1 week
2.On-ground 10 days
2)Data Analysis 1 month
3)Presentation
Preparation 1 week
Total time(in days) 54 days

Cost

1. Investment for online

survey on Survey Monkey
Rs. 1590
2. Manpower for on-ground
survey 2 people, Rs. 10000
per head
3. Data Analysis team Rs.
30,000
Total Rs. 51,590

Thank You