Consumer Preference

for Eveready Product

Salauddin Khan
(MBA IInd Year IIIrd Sem / Roll No :1304070031 )
Specialisation : Marketing,

Finance

TECHNICAL EDUCATION & RESEARCH INSTITUTE

GUIDED BY

SUBMITTED BY

DR. NEETU SINGH

TERI P.G. COLLEGE
GHAZIPUR UP

Salauddin Khan
MBA 3RD SEM
TERI P.G. COLLEGE UP

Mr. Amit Singh

( Sales Officer )
Lucknow

ABOUT

1) E

Eveready Industry India ltd.(EIIL) (formerly knownas

Union Carbide India, Limited) is the flagship company of
the
B. M. Khitan Group. EIIL started its operation in India in
the
year 1905. The first drycell batteries were imported
from USA and sold inthe major cities ofthe country.
These batteries were primarily in imported torches.
In 1939, the country setup is first battery plant in
Kolkata.
This was followed by another battery manufacturing
plant in Chennai in theyear 1952. to boost up
themarket for batteries, it was logical for the company

Product Profile
Product Profile

Playing the role of a future technology leader, Eveready

not only markets rechargeable batteries and chargers butis
also the sole Indian player in the organized segment.
Eveready Recharge
AA NiCd and AAANiMh batteries can be recharged up to
athous and times and therefore result inhuge savings!

Objective
Objective

To study of promotion activities on retail outlets.

To study of display of the product.
To identify offer on the product.
To study about the display of outlets.

Importance
Importance

The credit period to the dependent retailer must be

extended.
Product quality is much essential for urban citizens. So,
price should be less for rural and quality should be high for
urban.
To augment the sales, the company must extend the
CREDIT PERIOD and offer DISCOUNTS & GIFTS to the
dealers.


RESEARCH METHODOLOGY
RESEARCH

DESIGN
EXPLORATIVE RESEARCH DESIGN:
CONCLUSIVE RESEARCH DESIGN:
SAMPLING PLAN:
Sample Size = 80
Sample Area = Delhi

Duration

= 6 weeks
RESEARCH INSTRUMENT USED
QUESTIONNAIRE:
INTERVIEW:

DATA SOURCES
PRIMARY DATA Those data that have been observed and
recorded by the researcher for the first time in their
knowledge.
Sources:
Questionnaire Interview method
SECONDARY DATA: Those data that have been compile
by some agency other than user.
Sources:
Company profile
Magazine
Internet
Books
Previous report
ANALYTICAL TOOLS USED I have used Tabulation,
Graphs & charts in my project.

Conclusion
Conclusion

From this research, it can be concluded that the most

influencing factor for opting Eveready is due to the unique
qualities like
brand image
durability and
convenient
By the changing lifestyle the consumption of the batteries
are also increased
Out of the brands available in batteries majority of the

Suggestions
Suggestions

The credit period to the dependent retailer must be extended.

Product quality is much essential for urban citizens. So, price
should be less for rural and quality should be high for urban.
To augment the sales, the company must extend the CREDIT
PERIOD and offer DISCOUNTS & GIFTS to the dealers.

Thank You !