Professional Documents
Culture Documents
RELATIONSHIPS WITH
PROJECT STAKEHOLDERS
By
Suhail Iqbal, PE, PMP, MCT
Component Mentor (Asia)
Research Scholar, Lille,
France
Overview
Introduction to Relationship Building
Relationship Awareness Theory
Stakeholder Management
Linkage with Communications and
Conflict Management
Effects of crossing organizational,
cultural, and, time and distance
boundaries
Relationship Building Strategies
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Introduction to Relationship
Building
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Competency vs Maturity
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Dimensions of Competency
what they
know about
project
management
?
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how individuals
behave when
performing the project
or activity, their attitude
and core personality
traits?
Personal Competencies
Unit of Competence: Achievement and Action
Achievement Orientation Cluster
Concern for Order, Quality, and Accuracy Cluster
Initiative Cluster
Information Seeking Cluster
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Relationship Building
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Personality Disorder
Most generally effective approaches to
personality disorder therapy involve
(a)relationship building and
maintenance,
(b)appropriate understanding of the
situation/problem/project, with the
ability to apply contingent solutions.
Project Management in Manufacturing: Personality Disorder vs. Business Process
by Diana L. Day, P.E., PMP
-- Proceedings of the 29th Annual PMI 1998 Seminars & Symposium, Long Beach, California
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Relationship Awareness
Theory
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Relationship Awareness
Theory
Premises
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Relationship Awareness
Theory
Behaviors
Behaviors are tools used to get some
result or confirm our sense of selfworth. These tools are also used to
ward off things we do not want.
Motives come from our wish to feel a
strong sense of self-worth or self-value.
Our individual Motivational Value
System is consistent throughout our
life and underpins all of our behaviors.
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Stakeholder Management
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Project Stakeholders
For projects, stakeholders can include a
very broad range of organizations and
individuals, many of which can effect the
success of the project in either negative or
positive ways. These stakeholders should
be identified in the program management
plan, along with issues, requirements and
responsibilities associated with properly
managing those relationships. In addition,
regulatory compliance, reporting and
relationship building should also be
planned and described in the management
plan.
Managing Program Management Plans: Effective Tools for Managing Multiple Projects
by David L. Pells, PMP
-- Proceedings of the 29th Annual PMI 1998 Seminars & Symposium, Long Beach, California
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Provider Selection
Providers must be selected based
on their total capabilities and
cultural fit. A careful balance of
relationship building and a
competitive, methodical approach
must be struck throughout the
provider selection process.
Combining Strategic Outsourcing and Project Management: The Synergistic
Effect
by Shan Rajagopal, Ph.D. and Michael Mobley
-- Proceedings of the 31st Annual PMI 2000 Seminars & Symposium, Houston,
Texas
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Changes are Coming for 2000: Approach Project Management with Two Hats
by Kelly Kalmes
-- Proceedings of the 29th Annual PMI 1998 Seminars & Symposium, Long Beach, California
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Developing a Framework for Establishing Cross-Functional Integration Within a Product Development Project
by William J. Swanston and Gary T. Biggar
-- Proceedings of the 31st Annual PMI 2000 Seminars & Symposium, Houston, Texas
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Localization of Process
A local organizational model can be
developed to show the relationship
of the local project management
association to government agencies
and industrial firms, which can then
be used for communication,
relationship-building, marketing,
and developing products and
services for local stakeholders.
Global Impact: How Global Events and Trends Might Affect the Project Management
Profession Worldwide by David Pells, PMP
-- Proceedings of the 30th Annual PMI 1999 Seminars & Symposium, Philadelphia,
Pennsylvania
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Cost of Conflict
Conflict is a fact of life - for individuals,
organizations, and societies. The cost of
conflict
is:high turnover,
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Virtual Teams
In this increasingly electronic age,
virtual teams have become a way of
life. Maintaining communications
and continuing relationship
building among a virtual team
project or department across
miles and oceans presents a host of
new challenges.
Teaming in the Virtual World Getting Beyond Location
by Mary Elizabeth Diab, PMP
-- Proceedings of the 31st Annual PMI 2000 Seminars & Symposium, Houston, Texas
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Relationship Building
Strategies
Communicate Frequently
Offer Rewards
Hold Special Events
Build Two-Way Communication
Enhance Stakeholder Communication /
Customer Service
Launch Multicultural Programs
Visit the Trenches
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1. Communicate Frequently
How often do you reach out to stakeholders?
Do the bulk of your communications focus on product
and project?
For best results,
it's important to communicate frequently and
vary the types of messages you send.
Instead of a constant barrage of promotions, sprinkle
in helpful newsletters or softer messages.
The exact frequency you choose will depend on your
industry and even seasonality,
it's possible to combine e-mail, direct mail, phone
contact and face-to-face communication to keep
prospects moving without burning out on your
message.
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2. Offer Rewards
Stakeholder/Customer loyalty or
reward programs work well for many
types of projects.
Whenever possible, offer in-kind
rewards that remind your stakeholders
of your project and its products or
services.
Team must be aware of the reward
system and must be influenced by it.
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4. Build Two-Way
Communication
When it comes to stakeholder/customer
relations, "listening" can be every bit as
important as "telling."
Use every tool and opportunity to create
interaction, including asking for feedback
through your Web site and e-newsletters,
sending customer surveys (online or offline)
and providing online message boards or blogs.
Stakeholders/Customers who know they're
"heard" instantly feel a rapport and a
relationship with you and your project.
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5. Enhance Stakeholder
Communication / Customer
Service
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6. Launch Multicultural
Programs
Outsource all what can be done better by
experts.
Transfer Risk by procuring services and
outsourcing high-risk tasks.
Employ virtual teams to take advantage of time
and border diversity.
Ethnic stakeholders will appreciate marketing
communications in their own languages.
Bilingual stakeholder/customer service will also
go a long way toward helping your company
build relationships with minority groups.
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32
Speakers
Coordinates