Professional Documents
Culture Documents
and
International
Marketing
Internal Communication
Communication problems are:
Senior managers hide behind their
computers.
Staff use voice mail to screen calls.
Employees sitting next to each other
send e-mails rather than speak to each
other.
Communication problems
High Tech
Consequences
1)Senior managers hide
behind their computers
2) Staff use voice mail to
screen calls
3)Employees sitting next
to each other will send email rather than speak
Information
overload
Consequences
4)People stop
listening
Common
loyalties
Consequences
5) Extending
questions of
safety
Possible
solution
Immediately
Open a
separate e-mail
for the
colleagues
Unnecessarily
getting rid of the
staff lounge after
the takeover
Reopening the
staff lounge
Informing the
stuff about
reorganization
Department heads
complain the cant
get a quick answer
when they want to
spend
Informing the
department
heads, who
should they ask
for permission
In the
near
future
*
*
Later
Coffee culture
a)
B)
C)
1. Pike Place Market, Seattle in 1971.
2. a) 3,907 b) 437
3. a) 1,378 b) 1,180
4. Japan
5. airline offices, sports stadiums, hotels,
bookshops
6. Home market saturation, bad experience in
Japan, security problems in Israel, opposition
from anti- globalization movement.
Starbucks
Starbucks is the
largestcoffeehousecompany
in the world, with 19,972
stores in 60 countries,
including 12,937 in the
United States, 1,273 in
Canada, 971 in Japan, 790 in
Great Britain, 657 in China,
453 in South Korea, 356 in
Mexico and 276 in Taiwan.
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B)
1. Marketing
2. Market
3. Product
4. Advertising
5. Brand
6. Sales
7. Price
C)
1. Really impressive sales figures
2. New public relations department
3. Highly ambitious market research programme
4. Expanding overseas operations
5. Rapidly improving balance sheet
6. Extremely volatile exchange rate
7. Highly confidential marketing report
Brainstorming
I agree with:
Explain the purpose of the meeting clearly
Ask each person to speak in turn, starting with the
most senior
Announce the time limit for the meeting
Dont interrupt when people are offering suggestions
Make sure everyone keeps to the point
I disagree with:
Avoid criticizing or judging ideas during the session
Encourage ideas, however unusual they may be
Dont spend time on the details
Zumo dont need new name because this name is unique and famous.
For the next Olympic Games Zumo can be official sponsor this will
be the best way to advertise the product to the whole world.