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Myanmar Beyond the political mess…
Myanmar Beyond the political mess…
Myanmar Beyond the political mess…
Myanmar Beyond the political mess…
Myanmar Beyond the political mess…
Myanmar Beyond the political mess…
Myanmar Beyond the political mess…
Myanmar Beyond the political mess…
Myanmar Beyond the political mess…

Myanmar

Myanmar Beyond the political mess…

Beyond the political mess…

Myanmar Beyond the political mess…
Myanmar Beyond the political mess…
Myanmar Beyond the political mess…

Background Information

Known as Union of Burma (Myanmar)

Southeastern Asia

Population: 54,584,650 million

Capital City: Nay Pyi Taw

Yangon: Business City

Climate: Tropical Monsoon

Agricultural and Fishery

Buddhist 89%, Christian 4%, Muslim 4% and other 2%

Seven Divisions

Kachin, Kayar, Karen, Chin, Mon, Myanmar, Rakhine and Shan

Own Ethnic alphabet, culture, food , languages etc

..

Myanmar, Karen and Shan are the largest ethnic groups

Each Division have natural assets of forests, streams, lakes, mountain,

hills, sea coast and natural resources such as… ..

Background Information  Known as Union of Burma (Myanmar)  Southeastern Asia  Population: 54,584,650 million
Background Information  Known as Union of Burma (Myanmar)  Southeastern Asia  Population: 54,584,650 million
Background Information  Known as Union of Burma (Myanmar)  Southeastern Asia  Population: 54,584,650 million
Background Information  Known as Union of Burma (Myanmar)  Southeastern Asia  Population: 54,584,650 million
Background Information  Known as Union of Burma (Myanmar)  Southeastern Asia  Population: 54,584,650 million
Background Information  Known as Union of Burma (Myanmar)  Southeastern Asia  Population: 54,584,650 million
Background Information  Known as Union of Burma (Myanmar)  Southeastern Asia  Population: 54,584,650 million
Kachin Kayar
Kachin
Kayar
Kayin Chin
Kayin
Chin
Mon Burma
Mon
Burma
Rakhine Shan
Rakhine
Shan
Water Festival  “Thingyan’’  Traditional new year festival  Mid April  Washing away the
Water Festival
 “Thingyan’’
 Traditional new year festival
 Mid April
 Washing away the previous bad luck and sins
 People splash water at each others
 Pandals and Stages
 Sabbath, Donation and Meditation
 New year’s day
 Releasing captive fish and birds

Lighting Festival

Religious Festival “Thadingyut’’ End of October The anniversary of Buddha’s return from heaven after he preached the Abidhama to his mother reborn in heaven Light candles at their houses and Pagodas Donations, decoration and entertainment purposes Paying homage to elders Forgiveness and respect Love, Forgiveness and wish them best for up coming days

Lighting Festival  Religious Festival  “Thadingyut’’  End of October  The anniversary of Buddha’s
Lighting Festival  Religious Festival  “Thadingyut’’  End of October  The anniversary of Buddha’s
Lighting Festival  Religious Festival  “Thadingyut’’  End of October  The anniversary of Buddha’s
Lighting Festival  Religious Festival  “Thadingyut’’  End of October  The anniversary of Buddha’s
Lighting Festival  Religious Festival  “Thadingyut’’  End of October  The anniversary of Buddha’s
Lighting Festival  Religious Festival  “Thadingyut’’  End of October  The anniversary of Buddha’s
Lighting Festival  Religious Festival  “Thadingyut’’  End of October  The anniversary of Buddha’s
Top attraction places in Myanmar  Bagan  Capital of first Myanmar Empire  One of
Top attraction places in Myanmar
 Bagan
 Capital of first Myanmar Empire
 One of the most famous historical site in the
world
 2000 ancient pagodas and temples from over
1500 years ago
 Famous of lacquer wares, handicrafts,
bamboo works, mural paintings and
architecture
Ngapali Beach
 Most beautiful natural beach in Myanmar
 No environmental pollution
 Water sports; sailing, boat trip, snorkelling
 Variety of fresh sea foods and excellent
restaurants
Beautiful Landmarks  Kyite Htee Yoe Pagoda on rock • lie on edge of mountain •
Beautiful Landmarks
 Kyite Htee Yoe
Pagoda on rock
• lie on edge of mountain
• Religious landmarks
• 3 rd most important Buddhist pilgrimage
 Inlay Lake
• One of the most popular destination
• Lake dwellers are one-legged rower
• Lake is full of vegetation and fruits and
houses
• Hand made products and silverwares are
major products
• Also famous for Phaung Daw Oo pagoda in
the lake
The Relaxation City  Pyin-Oo-Lwin (May-Myo) • Hill resort with cool alpine climate • Famous for
The Relaxation City
 Pyin-Oo-Lwin (May-Myo)
• Hill resort with cool alpine
climate
• Famous for plenty of
beautiful flowers, fruits,
vegetables and dairy
products
• One of historical city in
Myanmar
• Kandawgyi national
garden, Pwe Kauk Water
Fall, Peik Chin Myaung
Cave are major attraction
places

Main Business Cities of Myanmar

 Nay Pyi Taw (Capital)  Yangon  Mandalay  Other cities near the borderline
 Nay Pyi Taw
(Capital)
 Yangon
 Mandalay
 Other cities near
the borderline
Main Business Cities of Myanmar  Nay Pyi Taw (Capital)  Yangon  Mandalay  Other
Main Business Cities of Myanmar  Nay Pyi Taw (Capital)  Yangon  Mandalay  Other
Main Business Cities of Myanmar  Nay Pyi Taw (Capital)  Yangon  Mandalay  Other
Main Business Cities of Myanmar  Nay Pyi Taw (Capital)  Yangon  Mandalay  Other
Main Business Cities of Myanmar  Nay Pyi Taw (Capital)  Yangon  Mandalay  Other
Nay Pyi Taw • • • • Capital City of Myanmar Government offices based on there
Nay Pyi Taw
Capital City of Myanmar
Government offices based
on there
One of the world's 10
fastest-growing cities
Political city
YANGON  Former capital city of Myanmar also known as Rangoon  The country’s main center
YANGON
 Former capital city of
Myanmar also known as
Rangoon
 The country’s main center
for trade, industry, real
estate, media,
entertainment, tourism,
education and health.
 Represents about one fifth
of the national economy
 The largest and the most
important commercial city
 Population is over 4
millions
YANGON  Former capital city of Myanmar also known as Rangoon  The country’s main center
YANGON  Former capital city of Myanmar also known as Rangoon  The country’s main center

The largest number of colonial buildings in

YANGON  Former capital city of Myanmar also known as Rangoon  The country’s main center
YANGON  Former capital city of Myanmar also known as Rangoon  The country’s main center
YANGON  Former capital city of Myanmar also known as Rangoon  The country’s main center

Mandala

y  The second-largest city and the Last Royal Capital of Myanmar  The economic hub
y
 The second-largest city and
the Last Royal Capital of
Myanmar
 The economic hub of Upper
Myanmar and considered the
centre of Burmese culture
 Much of Burmese external
trade to China and India goes
through there
 Among the leading traditional
industries are silk weaving,
tapestry, jade cutting and
polishing, stone and wood
carving, making marble and
bronze Buddha images,
temple ornaments and
paraphernalia, the working of
gold leaves and of silver, the
manufacture of matches,
Mandala y  The second-largest city and the Last Royal Capital of Myanmar  The economic
Mandala y  The second-largest city and the Last Royal Capital of Myanmar  The economic

brewing and distilling.

Mandala y  The second-largest city and the Last Royal Capital of Myanmar  The economic
Mandala y  The second-largest city and the Last Royal Capital of Myanmar  The economic
Mandala y  The second-largest city and the Last Royal Capital of Myanmar  The economic
Natural Resources In Myanmar  Rich in natural resources such as land, timber, teak, petroleum, tin,
Natural Resources In
Myanmar
Rich
in
natural
resources
such
as
land,
timber, teak,
petroleum, tin, zinc, copper lead, coal limestone, natural gas,
hydropower, jade and natural rubies.
Agricultural
Land in Myanmar is very
fertile for agriculture and
that itself is a natural
resource of Myanmar.
The major agricultural
product is rice.
Petroleum and Natural Gas Resources Copper Copper production: 34478 Metric tons in 2005. Major Project -Rakhine
Petroleum and Natural Gas
Resources
Copper
Copper production:
34478
Metric tons in 2005.
Major Project -Rakhine Coastal
Region
Gold
mining
Gas export- 2.947 billion U.S.
dollars.
Shwegyin Township in Karen State
Taning township in Kachin State
Undersea oil mining in Dawei
An outstanding source of jade and natural rubies Myanmar Jade -$1.75 billions sale in 2011 •
An outstanding source of jade and natural rubies
Myanmar Jade -$1.75 billions sale in
2011
• Popular as “Lord of Jade” Land.
• Jade’s Main Market - China and Japan
• Valley of Rubies” the mountainous Mogok.
•Rubies’ Major Market – Thailand, and India
Pyinkado Teak • The second famous hard wood. • Forest in Moneywar and Sagaing. • Teak-The
Pyinkado
Teak
The second famous hard
wood.
Forest in Moneywar and
Sagaing.
Teak-The most important forest
resource.
The majority of the world’s
remaining supply.
Myanmar Teak -$569
millions sale in 2010-2011

Marketing Mix For Myanmar

Product- Intangible Product or Pure Service(Hotel and Tourism) Promotion

Advertise on Online and Print Media

“Welcome to the Golden Land”

Provide Package Tour to Historical Places, Natural Places,

Ethics

Groups Places

Provide Normal Package Tour Provide Seasonal Package Tour with special offer Popular Festival Seasons in April -water festival

Marketing Mix For Myanmar Product - Intangible Product or Pure Service(Hotel and Tourism) Promotion Advertise on
Marketing Mix For Myanmar Product - Intangible Product or Pure Service(Hotel and Tourism) Promotion Advertise on
Marketing Mix For Myanmar Product - Intangible Product or Pure Service(Hotel and Tourism) Promotion Advertise on
Marketing Mix For Myanmar Product - Intangible Product or Pure Service(Hotel and Tourism) Promotion Advertise on
Marketing Mix For Myanmar Product - Intangible Product or Pure Service(Hotel and Tourism) Promotion Advertise on
Marketing Mix For Myanmar Product - Intangible Product or Pure Service(Hotel and Tourism) Promotion Advertise on
Marketing Mix For Myanmar Product - Intangible Product or Pure Service(Hotel and Tourism) Promotion Advertise on

in October -Lighting festival

Early Bill Payment –example 10% discount

Free participating in Festivals especially, Water Festival, Ethics Festivals

Prices

Reduce prices for Long-term trips

Placement

Through Agencies

Foreign Business Investors

Cheap labour salaries

Low rate of taxes currently

 in October -Lighting festival  Early Bill Payment –example 10% discount  Free participating in
 in October -Lighting festival  Early Bill Payment –example 10% discount  Free participating in
 in October -Lighting festival  Early Bill Payment –example 10% discount  Free participating in
 in October -Lighting festival  Early Bill Payment –example 10% discount  Free participating in
 in October -Lighting festival  Early Bill Payment –example 10% discount  Free participating in
 in October -Lighting festival  Early Bill Payment –example 10% discount  Free participating in
 in October -Lighting festival  Early Bill Payment –example 10% discount  Free participating in

Products Natural resources Jade, Rubies, Teak, Minerals, Rubber, Gas and Petroleum

Myanmar products- silk, rice, fisheries, handicrafts, teak furniture, jade and rubies jewels Price

Cheap raw materials Affordable prices

Promotion Trade Show (as an advertisement), print media, and on-line media Volume –based discounts Placement

Through retailers , wholesalers, agencies, and Joint Venturing, and Joint Ownership

 Products Natural resources Jade, Rubies, Teak, Minerals, Rubber, Gas and Petroleum • Myanmar products- silk,
 Products Natural resources Jade, Rubies, Teak, Minerals, Rubber, Gas and Petroleum • Myanmar products- silk,
 Products Natural resources Jade, Rubies, Teak, Minerals, Rubber, Gas and Petroleum • Myanmar products- silk,
 Products Natural resources Jade, Rubies, Teak, Minerals, Rubber, Gas and Petroleum • Myanmar products- silk,
•
 Products Natural resources Jade, Rubies, Teak, Minerals, Rubber, Gas and Petroleum • Myanmar products- silk,
 Products Natural resources Jade, Rubies, Teak, Minerals, Rubber, Gas and Petroleum • Myanmar products- silk,
Business Opportunities  Myanmar is developing and opening up  Perfect time to invest right now
Business Opportunities
 Myanmar is developing and opening up
 Perfect time to invest right now in
Myanmar
 Government Support
 Little competition in most industries
 Easy to get around problems
 A lot of natural resources
 Large population and accepting people
(easy to train)
Business Opportunities  Soon there will be 8 year tax exemptions  A lot of Singaporean
Business Opportunities
 Soon there will be 8 year tax exemptions
 A lot of Singaporean firms have already invested in
Myanmar
 Banks in Singapore has allowed the actual currency
exchange rate.
 Tech parks are being built to facilitate foreign
companies.
Business Opportunities  Rubber Plantation  Travel Industry  A lot natural resources that can be
Business Opportunities
 Rubber Plantation
 Travel Industry
 A lot natural resources that can be used
 Example: teak, jewelry, natural gas
 Manufacturing as it is still a virgin industry
 Strategic location: Between India and China
 Ability to own foreign company wholly
without domestic help