Professional Documents
Culture Documents
Consumer Analysis
Product/Service/Brand (offering) Analysis
Price Analysis
Distribution/Supply Chain Analysis
Promotion/Marketing Communications Analysis
Employees/Staff Analysis
Infrastructure/Building/Vicinity Analysis
Work ethic/Workforce attitude to work Analysis
Environmental Analysis - - PESTLE
Where do
We want to
be?
How shall we
get there?
2.
Global coverage.
Global market share.
3.Organizational factors:
4.
The Categorization of
Countries (
a selection)
Characteristic
Hot Country
Moderate
Country
Cold Country
Political stability
High
Medium
Low
Market opportunity
Economic development
Cultural unity
Legal, business culture
Ties with home
country
Standardization.
Adaptation.
Pluralistic.
Concentration.
Diversification.
Further discussion
Final questions
What is global brand/product/service?
What does the following acronyms stand for?
EU
EFTA
ECSC
NAFTA
TRIAD
ECOWAS
EEC.
Capital towns of the following countries: