Mobile Marketing Via Integrated Mobile Platform

Mobile Marketing ,
Loyalty & Analytics
Via
INTEGRATED MOBILE
PLATFORM
Feb 10, 2010

Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved
The Opportunity
• Symbioun’s platform is modular to help

you to engage your customers
continuously
• Symbioun can provide integration and

custom development services
• Participate in the Megatrend of

Convergence – Media, Device,
Functionality, Infrastructure (4G, Cloud)
Feb 10, 2010
(News Paper, Radio, Internet, Broadcasting- TV, PC, NoteNetebooks, PDAs, Smart phones,- Talk, Sms, Email, Music, Tv, 2
Store, Retrieve) Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved
About Symbioun
• Incorporated in 1993 Symbioun has 120 +

employees and is growing
Start of Mobile Division

with a Product / Solution
focus
Offshore Development
Center established in
India 2008
Europe &
Middle
Consulting Co East
established in USA
Feb 10, 2010 3

Technology Expertise
• Microsoft.Net
• ASP.NET Ajax, NHibernate, LinQ, SSIS, XMPP, Web Services, Bluetooth Stack,
MSMQ, Windows Workflow, DNN, Natural Language Proc
• Java/J2EE
• Struts, Tapestry, GWT, SpringMVC, Spring, Hibernate, iBatis, EJB 3.0, JMS, Web
Services, Liferay, JCA, JMS, Swing, JWS, Drools
• LAMP
• Rich Internet Applications
• Ajax, Flex, Ruby, Perl
• SOA/Web Services
• Proprietary Mobile Applications
• Business Intelligence
Feb 10, 2010 4

Domain Expertise
• Social Media & Mobile Marketing Applications
•Learning & Knowledge Management Systems
•Mobilization Of Enterprise
• E-development & Cloud Computing
• Data Mining & Reporting
• Modernization Of Legacy Systems
• Staffing Solutions
Feb 10, 2010 5

Gartner: Mobile To Dominate
Internet Marketing at Risk
3 Major Conclusions (World Wide)
1. Mobile phones will be the dominant Web access device by

2013
2. An installed base of 1.82 billion enhanced phones with

browser three years from now, compared with 1.78 billion
computers in use
3. Warned that companies neglecting to optimize their sites

and marketing programs for mobile devices may be at a
competitive disadvantage.
Feb 10, 2010 Story posted by: Christopher Hosford : 6

January 15, 2010 Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved
Facts as of Nov’2009 by
Nielsen
Mobile Internet
223 million U.S. mobile phone • 195M Active U.S. Internet
users >13 yrs. users
Expected to grow to 300M in 2011 • Facebook reaches 56% of
Number of mobile Web users
the active U.S. Internet
60.7M (up 33% from 2008) universe with an average
Expected to grow to 120 m in 2011 usage of 6 hrs a month per
user
Top 5 Mobile Web Sites Mobile and • Facebook is the #3 site
Google Search Social Media are
the 2 long term visited by users 65 and
Yahoo! Mail
trends that will older
Gmail
affect marketing
Weather Channel • Twitter grew 500% year-
.
Facebook over-year
Top Social Networks on Mobile • Time spent on social
Phones
networking sites in the U.S.
Facebook
MySpace increased 277%
Feb 10, 2010Source: The Nielsen Company, November 2009 7
Twitter • The average U.S. worker
Non Voice Communication
Heavy Users of the net
• 48.2 % sent or received more than 10 text (SMS) messages

per week
• 21 % had more than 10 Internet accesses per week
• 20 % sent or received more than 10 e-mails per week
Feb 10, 2010

Mobile Digital Coupons On the
Rise
• “In the first half of 2009, nearly 10 million digital coupons
were redeemed, a 25 percent increase over the amount
redeemed during the same period in 2008. ”
-Inmar, a coupon-processing company Source: NY Times August
28th 2009 – Technology Section
• Young Homemakers are active online buyers (83%), they

go online to find coupons (71%), and their use of social
networking sites is increasing faster than any other subgroup.
The key is building opt-in relationships and delivering
coupons and promotions that help these consumers manage
their households.
Morgan Stewart is Director, Research & Strategy, at ExactTarget
Media Post Jan 22 2010
Feb 10, 2010

Mobile Local Advertising &
Commerce
Mobile Market view indicates use of mobile devices for commercial
searches increased across the board in 2009 in the USA. Of particular
interest, searches for local products or services now exceed out-of-
market searches by a wide margin. Among consumers using mobile
devices:
• 18.5 percent searched the Internet for local products or services

• 15.9 percent obtained information about movies or other
entertainment
• 13.3 percent obtained information about restaurants or bars
• 11.1 percent searched the Internet for products or services outside
their local
area
• 4 percent purchased a physical item that needed to be shipped
(e.g., a book)
• 3 percent used a coupon from their mobile phone
Feb 10, 2010 10
Business Overview
Symbioun Mobile extends Marketing, Loyalty and Payment
solutions to enable new levels of Reach, Influence, and
Manufacturers Personalization
Operators/Merchants Employees/Consumers
/Distributors
 Enhanced Promotion  Enhanced Promotion  Mobile Payments

Distribution Awareness
 Mobile Wallet
 One-to-One Mobile  Personalized Promotions
Marketing  Personalized Promotions
 Mobile Promotion
 Advanced Marketing Redemption  Mobile Coupon
Analytics Management
 Mobile Rewards
 Improved Business Loyalty Management  Mobile Promotion
Exchange
 Increased Productivity  Improved Productivity
Ability to deliver Personalized Marketing Content to the

Right Person, at the Right Time, with the Right Incentive
Feb 10, 2010 11

Our Platform Design
Merchant
Systems Alerts Promotion
Mobile Banking Interface
& Messages Fulfillment
eReceipts
Adapters Adapters Adapters Adapters
Integration Bus
Integration
Pos
Mobile Commerce Integration Platform
Integration Bus
Adapters Adapters Adapters Adapters
User Coupon Wallet Consumer

Management Management Management Analytics
Data Data Data Data

Feb 10, 2010 12
Bringing It All Together
Leverage Existing Systems
Existing Back- POS Kiosk Web Coupons Loyalty

Data Office Cards
bases
Mobile
Mobile Mobile Delivery Marketi
Strateg Platform ng
y
Unified Analyze
Analytics &
Influence &
Improve User Engagement
Experience using Mobile Mobile
Feb 10, 2010 13
Reward
The New Triple Play
– Social Networks, Social Media & Mobile
• All brands are very conscious of the need to integrate

social media, social networks, mobile application along
with their existing backbone of online and other media
presence.
• Mobile plays at the center of convergence so the ROI in

Mobile is predicted to be far superior than previous
investments.
• Brands that jump onto this new platform of

convergence will win and meet the objectives of :
1. Brand Preservation
2. Customer Loyalty
Feb 10, 3. New Sales Channel
2010 14
Mobile Marketing – Integrated
with Web
Influence the Send leads to the

Prospects and loyal Dealer
owners
Deliver Personalized Marketing

Content to the Right Person, at
the Right Time, with the Right
Incentive
Marketing Database
Integrate with data collected online
Feb 10, 2010 15
Mobile Account Management –
Integrated with Web
Find dealers, Bill
Pay, Repair Dealer to share
records their data
Deliver Personalized Marketing

Content to the Right Person, at
the Right Time, with the Right
Incentive
Rewards/ Finance/Maintenance Database

Feb 10, 2010 16
Coop Mobile Marketing
X
Promotions
Web Portal Technicians in
the field with
Manufacturers
mobile phones
Easy To Use, Easy To Set Up And Easy To

Track
Feb 10, 2010 17

Integrated Mobility
(Program Enrollment)
Feb 10, 2010 18

Integrated Mobility
(Promotion Management)
1 Promotion Distribution Promotion
3
Exchange
Mobile
Corporate Marketing &
Rewards Portal Promotions Social Network
2 Promotion
Management and
Loyalty-Rewards
Redemption
Management
System
Promotion Distribution
Options
Operator Consumer Consumer
Distributor Operator Consumer Operator
Manufacturer Manufacturer Manufacturer
Feb 10, 2010 19

Integrated Mobility
(Business & Consumer Analytics)
Marketing
Activity
Operator
Mobile
Marketing &
Distributor
Rewards Portal Promotions
Manufacturer
Loyalty-Rewards
Management
System
1
Mobile
Marketing &
2 Rewards Portal
 Promotions Sent
 Promotions
Deleted  Redemption s by
Consumer 3 Business
 Promotions
Management
Selected  Redemptions by
Feb 10, 2010 Operators 20
 Promotions
Revenue Generation
• Leverage existing client base

• Follow current web based pricing
• Participate in mobile induced revenue
• Own the consumers by offering proprietary
rewards program
• Cross sell the list and capability to other
merchants
To learn more about how we
can help you build your ROI
model please call us at
770 755 7515 or
Feb 10, 2010 21
email Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

Mobile Marketing Via Integrated Mobile Platform

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Mobile Marketing Via Integrated Mobile Platform

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Mobile Marketing ,

Loyalty & Analytics

Feb 10, 2010

• Symbioun’s platform is modular to help

• Symbioun can provide integration and

• Participate in the Megatrend of

• Incorporated in 1993 Symbioun has 120 +

Start of Mobile Division

Feb 10, 2010 3

Feb 10, 2010 4

• Social Media & Mobile Marketing Applications

•Learning & Knowledge Management Systems

• E-development & Cloud Computing

• Data Mining & Reporting

• Modernization Of Legacy Systems

Feb 10, 2010 5

1. Mobile phones will be the dominant Web access device by

2. An installed base of 1.82 billion enhanced phones with

3. Warned that companies neglecting to optimize their sites

Feb 10, 2010 Story posted by: Christopher Hosford : 6

• 48.2 % sent or received more than 10 text (SMS) messages

• 21 % had more than 10 Internet accesses per week

• 20 % sent or received more than 10 e-mails per week

Feb 10, 2010

• Young Homemakers are active online buyers (83%), they

Feb 10, 2010

• 18.5 percent searched the Internet for local products or services

 Enhanced Promotion  Enhanced Promotion  Mobile Payments

Ability to deliver Personalized Marketing Content to the

Feb 10, 2010 11

Adapters Adapters Adapters Adapters

Adapters Adapters Adapters Adapters

User Coupon Wallet Consumer

Data Data Data Data

Existing Back- POS Kiosk Web Coupons Loyalty

• All brands are very conscious of the need to integrate

• Mobile plays at the center of convergence so the ROI in

• Brands that jump onto this new platform of

Influence the Send leads to the

Deliver Personalized Marketing

Deliver Personalized Marketing

Rewards/ Finance/Maintenance Database

Easy To Use, Easy To Set Up And Easy To

Feb 10, 2010 17

Feb 10, 2010 18

Distributor Operator Consumer Operator

Manufacturer Manufacturer Manufacturer

Feb 10, 2010 19

• Leverage existing client base

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