We positively change peoples lives by providing ultimate fitness experience

EXECUTIVE SUMMARY
Power Gym will provide fitness ,body building &
weight loss programs to its members on a profit
making basis.
Power Gym will offer low cost services to all
segments of its customers.
Power Gym will have their own training facility
with state of the art health care equipment from
quality manufacturers.
It will target people of all age group.
Our fitness center includes all facilities which are
provided by leading fitness center in Cochin City.

BUSINESS DESCRIPTION
Power Gym health club is situated near Oberon
Mall, Cochin.
It will be formed by 7 members of its founder's
group in the year September ,2015 with an initial
investment of Rs 1crore.
It will be headed by 2 of its founding members
Mr Amit Sharma & Mr Anoop Shet.
Power Gym will provide health and fitness
services that are good in quality and low in cost.

SERVICES & OFFERINGS OF THE

BUSINESS
Power Gym will provide health & fitness solutions to all
age groups from 18-65 yrs with focus on youth.
To charge a nominal fee of Rs 1000/- per month in these
times of rising income levels & high inflation.
Some of the Offerings include:1)Aerobics
2)Cycling
3) Yoga
4)Muscle Training
5)Guided Weight loss programs
The competitive advantage of our company is offering
world class fitness solution at an affordable price

POTENTIAL FOR THE BUSINESS

Fitness industry is a 2500 Crore industry in
India growing at the rate of 20-25%.
Power Gym will provide fitness, body building &
weight loss programs to its members on a profit
making basis.
Low income segment market is ignored by key
competitors.
Heart diseases & obesity are on record high
causing increase in health club membership.

SWOT ANALYSIS

Strengths Lowest price, management of

health care sector, qualified and trained.
Weaknesses High cost of personal training
services, low in marketing budget and staff.
Opportunities Rapidly growing market,
obesity diseases is on the high record
Threats - A possible low cost of service from
competitors, availability of low cost health care
equipment.

COMPETITOR ANALYSIS

Power Gym will enter in a highly competitive market of

Kerala, but following three will be direct competitors
of them due to their presence in Cochin City.
Established fitness International Fitness, VLCC,
GOLDs Gym and Jaisons FitnessGym
New Entrants
Other alternatives for fitness Yoga centre.

MARKET SEGMENTATION
Geographic Edappally, Palarivattom, Vytilla,
and areas around Oberon Mall.
Demographic
1)Youngsters(Age Group 18-24 yrs)
2)Middle age Group(24-35)
3) Age Group (45-65yrs )
4) Ladies
Psychographic Fitness freak, obese people.

TARGET MARKET
Our key target segment remains the youngsters
in the age group 18-24 yrs, which is mostly the
college going population in the area.
The youngsters because of having a passion for
body building & fitness forming a sizable
population in the area can be the consumer base
for our operations & profit.

MARKETING STRATEGY
1.Advertisement on local T.V. Channels.
2.Banners.
3.Newspaper Pamphlets
4.Discounted Offers.
5.Chosen pricing Strategy.
6.Detailed outline of the product or service.

M
Y
G
R
E
W
PO

FINANCIAL ANALYSIS

SOME OF THE PROJECTED

EARNINGS & INVESTMENTS
Initial Investment : Rs 1 Crore
Total Rent : Rs 60,000 X 12 = Rs 7,20,000
Interiors
: Rs 7,00,000
Salary : Admin + Trainers = Rs 7,80,000
Fitness Equipments : Rs.50 Lakh
Total Expenditure
Rs.83 ,96,000
Projected Net Profit for 1st Year : Rs.15,96,000

PROFIT FORECAST FOR THE 1ST

YEAR

Membership fee/Registration

Rs 500

fee
Intake Capacity
Health Club Fee /Per Month

50 People
Rs.

1000 Per Person

Max Revenue (Projected/Monthly)

Rs. 3,00,000

Max Revenue (Projected/Yearly)

Rs. 37,50,000

REVENUE FORECAST(FURTHER 3
YEARS)

FUTURE PLANS
Establish a big name in Health care Industry
In next 2 years to open new branches in Kerala
Next, we would expand geographically and move
to various metropolitan cities like Delhi, Kolkata,
Chennai, Hyderabad and Bangalore.
After establishing our brand name all over India
we would come with IPO so as to get money from
Pubic and expand our business to new horizons.

THANK YOU

We positively change peoples lives by providing ultimate fitness experience