Mission

Become the leader in sensor industry by producing

quality, low priced products that gain the market share
and maintain competitive advantage.

The Chester Strategy

Maintaining a presence in every market.
R&D keeps design and update fresh products.
Maintain aggressive promotion budget and customer
accessibility.
Increase the market share against competitors.
Differentiate products with high quality.

Round One
Invest on promotional and sales budget
Invest on R&D, Start making new product- Crap
Increase automation rate and capacity.

Profits (in
thousands)
$2,222

Market
Share
11.30%

ROS

ROA
6.9

ROE
9.3

15.1

Asset
Turnove
r
1.3

Round Two
Keep R&D investment on Crap, which will be finished
next round.
Invest all sales and promotion budget on Cake, which
has gain high customer awareness(84%) and increase
our market share.
Decrease the price on Cake.
Hire more labor to produce Cake andAsset
Crap.
Profits (in
Market
Turnov
Increase
on Crap.
thousands) automation
Share
ROS
ROA
ROE
er
$2,748

13.95%

6.2

9.9

15.8

1.6