Professional Documents
Culture Documents
clever
unique
exciting
2 . To create interest
3 . To attract viewers .
Radio Team:
Voice Talent
Announcers
Actors
Singers
Composers
& musicians
Recording Studios &
Engineers
Electronic pre-production
Art buyers
Photographers
Illustrators
Printers
Brand as symbol
signature of the
company
Types of logos
2. Symbols
A symbol logo is a strong, simple image
which represents a company or
product. For symbols to be effective as
logos, they should:
be easily and quickly recognizable.
be memorable.
be designed in one color without
tints.
remain clear when reproduced in small
sizes.
3. Initials
Logo designs based on company
initials help the audience
remember the company name. In
order to be a memorable, initial
logos are made distinct or unique
by:
incorporating a symbol.
using a visual analogy.
being redrawn or altered in a
meaningful way.
4. Combinations
Logos which combine the strategies
listed above can contain more depth
of meaning and be more memorable.