Presented by

A M A L PA R K A R , 5
B H A V N A W A G H ,2 4
D H V A N I PA T H A K , 3 3
G A U R A V G O V IL , 4 5
IR FA N A N S A R I, 6 1
 OUR idea –
personal & health care industry
 swasthya
(Concept-ALL UNDER ONE ROOF)
 reasons
qAwareness among people through media &
communication

qWillingness to spend time & money

q
qNeed for a complete body solution centre
q
qProfessional advisor to provide guidance
tailored to your needs
q
qProper care for healthy living
ENVIRONMENTAL SCANNING
HELPFUL (to achieve HARMFUL (to achieve objectives)
objectives)
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 mission

“To provide state of art facilities



through innovative fitness and lifestyle

programs like YOGA, GYM, SPA etc.
which are easily accessible by any one,
under one roof.”
 S T P
SEGMENTATION TARGETING POSITIONING
 SEGMENTATION


 DEMOGRAPHIC


qAGE: 20-70years
q
qGENDER: Unisexual
q
qINCOME LEVEL : Middle to High
income group
 • Youth (GYM, Massages, Boxing, Pilaties,
Spinning)
TARGET AUDIENCE
•
• Office Employees(Yoga, Massages,
Relaxation)
•
• House Wives(Yoga, Massages, Diet
&Nutrition Consultants)
•
• Senior People(Relaxation, physiotherapy)
•
• Aspiring health care professionals
 POSITIONING

High
Quality

Low High

Pric Price
e

Low
 ORGANIZATION
STRUCTURE:
PRODUCT BASED
partners

Manager

SPA GYM YOGA & RELAXATION

MEDITATION & PHYSIOTHERA
 SPAS FITNESS CENTRES YOGA

Sauna & Steam

PRODUCT

MASSAGES
RELAXATION TECHNIQUES
HEALTH & PERSONAL CARE

PHYSIO-THERAPY
Boxing, Pilaties, Spinning

MEDITAT-ION
AROMA THERAPY Diet & Nutrition consultants
 Packages and schemes:
1. Gym:
PRICE and product

Priced lower as targeting both middle and upper class

Subscription will be on per month or 6 months basis

Will have 2 units: cardio and heavy weight

For only cardio - Rs.1750 per month
For only H.W – Rs.1500 per month
For both - Rs.3000 per month

6 month subscription will be combo pack with 10% discount
1 year subsciption-Rs.15000
Payments will be in advance
if one gets others to signup then he/she gets 1 month free
membership(applicable for 1year subscription)
 2. SPA Massage Therapy:


• The Urban Herbal Retreat:

– (Rs. 3200): complete body massage with exotic Ayurvedic oil for
one hour
PRICE and product
– (Rs. 1800): for head massage for half an hour
– (Rs. 4000) for both 1 and half hour
• Royal Massage Bouquet (Rs.7000):
– Body detoxification
– Anti aging therapy
– Refreshing face and scalp treatment
– Wave tub bath in Jacuzzi
• Thermal massage and Steam bath: (Rs. 5000)
• Cranio(5500) and Reiki Therapy (3500): (Rs. 9000) for 1hr each
• Acupressure/ Acupuncture: (Rs. 4,000) for one sitting
• Customized SPA Combo Package (for any 3 treatment) – (Rs.7000)
except for royal massage.
• Aqua therapy in Jacuzzi – (Rs. 5000) for 6 sessions
• Aroma Therapy – (Rs. 3000) per person
• Kerala Massage – (Rs. 8000)
 3. YOGA:


 Rs. 1500/month(normal yoga)

 Rs. 3500/month(power yoga)
PRICE and product


 4. Consultants:


5. Diet and Nutrition Consultant:

 Rs. 3000/month


6. Boxing:
 Rs. 3000/month


7. Physiotherapy:
 Rs. 300 per visit
 MUMBAI:
qVASHI
q

REASONS:
q
PLACE

qGrowing Market
q
qLow Land Cost
q
qLow competition
q
q
q
q
q
q
q
 1.Audio
– Radio
– Promotional audio CDs
2. Visual

PROMOTION

– Hoarding
– Ooh media(restaurants &
hotels)
3. Print Media


– News paper pamphlets

– Brochure
 4. Discounts & offers
•
•
 4. Web world
– Social networking websites
–
5. Publicity campaign:

– Rope in some famous health conscious

PROMOTION

celebrity as Brand Ambassador

(Malaika and Arbaaz!!)
–
– Tie up with leading hospitals, hotels for
post operation cases &
companies(perks)
 Employees No. of people Salary (per
required employee)
Managers 1 Rs. 25000/month
Masseurs/masseus 5 Rs. 10000/month
e
Gym trainers 2 Rs. 10000/month
PEOPLE(vashi)

Yoga instructors 2 Rs. 15000/month

Consultants 2 Rs. 5000/month
Diet & nutrition 1 Rs.20000/month
consultants
Trained
professionals
Meditation
6 Rs.
Relaxation 15000/month
techniques
Physiotherapist 2 Rs. 20000/month
Security, valet 7 Rs.
parking & clerks 28000/month(all
7)
 INITIAL INVESTMENT

• Rent (5000sq. Feet)

– Deposit(6 months)I
9,00,000
Costs

– Per month m
1,50,000

• Salaries m
4,19,000
• Electricity m
30,000
• Interiors I
 R e n t ( 5 0 0 0 sq . Fe e t)
–D e p o sit( 6 m o n th s) I
9 ,0 0 ,0 0 0
–Pe r m o n th m
1 , 50 , 000
Costs

S a la rie s m
4 ,1 9 ,0 0 0
E le ctricity m
3 0 ,0 0 0
In te rio rs I
4 0 ,0 0 ,0 0 0
G ym e q u ip m e n ts I
 Particulars Amt.(rs)
Gym membership 22,50,000
Estimated returns
150
Spa customers*15000 30,00,000
Yoga 15,00,000
Diet and Nutrition Consultant 9,00,000
Kick Boxing 12,00,000
Physiotherapy 5,00,000

The above figures are based on assumptions drawn by research

conducted on few fitness centres

Initially we expect the returns to be lower, but as the promotional

activities & word of mouth develops, returns should increase.
 csr
Corporate Social Responsibility:


•
•
• Physiotherapy to senior citizens at
discounted rates.
•
•
• Visually challenged people employed
 Future Plans
To transform into Medical tourism and
rejenuvation/relaxation resort

use of eco friendly product to decrease carbon

footprint, like
Dynamo generated electricity from GYM
equipment
Use of biogas from organic waste

Run courses about various therapies within the

premises like acupuncture, acupressure, reiki,
for on job trainee

 Future Plans

Certified training on two courses:

üCertified massage & therapy courses
üCertified GYM trainers

Giving out merchandizes like facepacks, massage creams
etc to the customers (as done by KAYA skin clinic)

Providing life time membership schemes and other
special offers for short intervals (like on festivites or on
world health day etc)

Branches & Tie-ups (companies, hotels)