Summary of a SNS

Functionality

1.1 Social actors

-

ability to act by itself, but it may

usually treated in that way, for
instance, "The UST has declared
no classes due to typhoon",
although it is the head of the
University which in fact performs
the action in behalf of the
institution.

1.1 Social actors

1.

2.

3.

Person entities which can take the roles as

students
employer
employees
user account
Business entities ( single prop, corporations) which can take the
role as
- supplier
- buyer
- user account
Other social units
user groups
- organizations
- institutions

1.1 Social actors

Social

actors must be explicitly

supported by a social network
platform.

1.2 Social relationships

- social actors must be able to
establish some kind of relations with
other
actors.

1.2 Social relationships

1.

2.

3.

Unidirectional
established by one of the party and do not need confirmation
by the other. "Rex is reading news on North Korea.." "Follow" is a
popular case.
Bidirectional
both party need to approve the relationship to be established
and is usually attached to privacy settings and permissions.
when both users accept the relations, they are allowed to publish
to their walls.
Contacts managements
helps users organize their contracts in catogories lists or
groups with
corresponding privacy settings.

1.3 Content
- Provide social actors a medium to
share content with others.

1.3 Content
Content types:
1.
2.
3.
4.
5.
6.
7.
8.

text comments (most common)

photos
videos
blogs
newsletter
file repositories
links to other websites
threads to allow discussions on topics

1.3 Content
Content search engine
- enables users to find a certain topic
content.

1.4 Communication Tools

Content search engine
1. email
2. SMS
3. Chat
Email is the most system notification
to alerts users of some type of events

1.5 Privacy and visibility

mechanism to restrict content to be

shared with only a specific audience.

Different Levels
Private

only the user that posted the piece of

information to the SNS will have access.

Public
accessible to everyone

1.6 Ratings
allow social actors to rate content and
activities of others.
Example:
1. Binary (Likes / Dislikes) - facebook
2. Numerical ratings ( 1-10) - imdb

1.7 Activities timelines

- consists on a more-recent ordered list
of actions performed by one or several
actors.

1.8 Wall
- A posting area to create or update any
content type to own
profile or to
other actor, usually besides the
activity timeline.
- After the user posts a new content, a
new activity appears in the timeline, a
way of providing users with instant
gratification.

1.9 Home

A special landing page of the user after

successful login into the we
called
the
home page or dashboard. It
presents a summary of the most
important
information in the user's
social network.
1. a wall
2. activities timeline
3. other relevant contact or content lists.

1.10 Profile

Personalized page to show identity summary

that actors wishes to project to
increase
trust and promote interaction and improve
communication.
1.
2.
3.
4.
5.
6.

Profile information (location, age or birthday,

contact details, etc.)
Avatar
Activities timeline
Wall
Contact list
Content list

PRIME CONSIDERATIONS IN
HOSTING A SNS WEBSITES

OBJECTIVES
Tambayan
Marketing Tool For
1. Increase product awareness
2. Subscriber retention
3. Connection with potential new consumers
4. Develop trust relationship with subscribers
through referrals and ratings

FOCUS
SNS

FOCUS

Facebook

General

Twitter

General. Micro-blogging (tweets)

LinkedIn

Business and professional

Flickr

Photo sharing

LiveJournal

Blogging

Tagged

General

Tambayan

??????

FUNCTIONAL
Refer to summary of SNS functionality
- Due to large scope of its functionality (as
discussed) and Time to Market, element,
functional features can be grouped and
prioritized as follows:
1. Must Have
2. Nice to Have

Feature will be delivered in phases starting

with the "MUST HAVE" then the
"NICE TO HAVE"

FUNCTIONAL
Differentiator:
With so many SNS websites out there, what will

differentiate Tambayan from others?

Suggestions to provide value added services

that will generate traffic.
E-WALLET FOR REMITTANCE
JOB POSTING
FORMS BUILDER

TECHNICAL
Differentiator:
With so many SNS websites out there, what will

differentiate Tambayan from others?

Suggestions to provide value added services

that will generate traffic.
E-WALLET FOR REMITTANCE
JOB POSTING
FORMS BUILDER

TECHNICAL
Architecture
Use of 3-tiered architecture with
the separation of the user interface
(UI), business layer and the data
layer call the model view controller

TECHNICAL
Programming Language
Front-End

JSP, PHP, JSF, HTML, JAVA SCRIPTS

Back-End

Enterprise Java

Database
OpenSource

Postgress SQL, MySQL

Commercial

Oracle

TECHNICAL
Hardware
24/7 high availability and redundancy
Note:
WSI is not a hardware vendor but we can
assist in the selection of appropriate hardware
to be used.

DEVELOPMENT STRATEGY
Two approach
1. Ground up development
2. Use of open source package for
customization where WSI services will fit in:
Costing

Total Outsourcing

Managed Service

Lump sum project costing

Deployed head count and rates

DEVELOPMENT STRATEGY
Two approach
1. Ground up development
2. Use of open source package for
customization where WSI services will fit in:
Costing

Total Outsourcing

Managed Service

Lump sum project costing

Deployed head count and rates

DEVELOPMENT STRATEGY
METHODOLOGY

TIME FRAME

PAYMENTS SCHEME

Phase 1: Initial
Consultation

2 3 weeks

Non-refundable fix
consultation fee of
PHP 300,000.00
payable upfront but
deductable from total
estimated cost upon
realization of the
project

Phase 2: Recursive
Prototyping

Depends on agreed
specifications

Non-refundable
prototyping fee of
5,000.00 per page
but deductable from
total estimated cost
upon realization of
project

DEVELOPMENT STRATEGY
METHODOLOGY

TIME FRAME

PAYMENTS SCHEME

Phase 3: Branding

4 weeks

Based on man days

estimate of agreed
graphics design and
layout

Phase 4: Realization

Depends on
agreed
specification

Based on man days

estimate of agreed
business
requirements and
functional
specification
estimated project
cost (ECP), less
consultation fee (CF),
prototyping fee (PF),
net project cost (NPC)
10% NPC

DEVELOPMENT STRATEGY
METHODOLOGY

TIME FRAME

PAYMENTS SCHEME

4.1 Coding and unit

testing
4.2 System integration
testing
4.3 User acceptance
testing
Phase 5:
Implementation
5.1 Conversion
5.2 Documentation
5.3 Training

20% NPC

Phase 6: Go Live

20% NPC
10% After 1 year
warranty

Phase 7: Support and

maintenance

1 year warranty
after go live.

Annual recurrent
maintenance fee