Treatment

Working title: Four Hours Is Enough Sleep And Other Lies I Tell Myself
Genre Teen Drama
Duration 2 minutes (opening sequence)

Working title

I am considering choosing one of the following titles, although I am currently

unsure which:
Four Hours Is Enough Sleep, And Other Lies I Tell Myself
4-48am
This Too Shall Pass

Opening sequence synopsis

In the opening sequence, Olivia will be having flashbacks showing significant

elements of her past:

Rejection from her father / her father tells her that he doesnt want to have
a relationship with her.

Gathering / getting drunk and intoxicated with drugs (to engage in

escapism)

Olivia and her friends in a rundown area, in a alleyway (this will literally be
showing them leaving a gathering, drinking alcohol and doing drugs)

Spoken word poetry will occur here, where Olivia meets BOY, at 4-48am in
the park to tell her how she is still in love with him (the poem is called 448am)

Character outline
OLIVIA - 17 years old, student, poetry and art enthusiast, suffers from social
anxiety and has had previous relationship problems (friendship, family, and
romantic)
OLIVIAS MOTHER 42, poetry enthusiast
JAKE 18 years old, student, timid, technology enthusiast
AVRIL 17, student, confident, music enthusiast
RIHANNON 17, student, confident, out-going, down-to-earth
I will have a variety of actors which will be in the gathering scene only
which are OLIVIAS friends.

Outline - whole narrative synopsis

The film shows OLIVIAs progression from her social anxiety. The beginning
shows flashbacks from her past and the bad things which have happened to
her (rejection from her father, her bad coping mechanisms to engage in
escapism). Moreover, OLIVIA has a good relationship with her mother, they
both have spoken word pieces. Furthermore, OLIVIA has a relationship with
JAKE towards the end of the film, showing her progression from her social
anxiety as before she had too many trust issues for this to occur.

Target Audience primary target audience 15-25

Demographic target audience profile here I will state how I will segment the cinema market by:
gender, location, professional status, religion, ethnicity in order to successfully in my film at the
current target market/audience.

National Readership Survey social grade:

C2 Skilled manual workers

D Semi skilled and unskilled manual and workers

E Casual labourers, unemployed, state pensioners

Although social grade D and E may be more dominant, as some my primary target audience are likely
to be in higher education.

By using the Life Matrix Tool, I will aim my film at the following groups:

1 tribe wired
2 fun/atics
10 free birds
8 struggling singles

Example of my primary target market Alisha Brown:

Alishas National
Readership
Survey social
grade is E as she is
unemployed, and is
in higher education

Alisha is likely to go
to watch this film
with her friends
from university
during her free
time, as she is a
mainstreamer

Alisha is 19 years old,

she is a student
studying at Brighton
university

Alisha is a mainstreamer
she enjoys to watch
popular films, and enjoys
going to the cinema with
her friends to watch the
most recent movies
launched

Target audience secondary target audience 26-35

Demographic target audience profile here I will state how I will segment the cinema
market by: gender, location, professional status, religion, ethnicity in order to
successfully in my film at the current target market/audience.

By using the Life Matrix Tool, I will aim my film at the following groups:

6 renaissance women

3 dynamic duos

4 priority parents

5 home soldiers

National Readership Survey social grade of my secondary target audience:

C1 Supervisory or clerical, junior managerial

B Intermediate managerial, administrative

Secondary target market psychological profile: Jade

Adams
Jades National
Readership
Survey social grade
is C1 as she as a
teacher.

Jade is a
mainstreamer, she
is likely to watch
this film with her
fiance or her
friends in her free
time during
weekends or after

Jade Adams is 34 years

old, she currently
works as a sociology
teacher at Manchester
Academy.
Jade is more likely to be
interested as she is a
sociology teacher,
therefore she may have
interest OLIVIAs past
and how she regains
control of her life. For
example, Jade may
arrange a school trip to
see my film with her
sociology class.

Visual Elements

Lighting -

Camera movement ?

Editing - there will be quick cuts between the flashbacks, enigma code to
occur

Setting I will film the gathering scene in my bedroom, and I will be filming
the alley way scene locally in Dagenham, Essex on Gorsebrook Road.

Actors OLIVIA: Megan Abbs

AVRIL: Lucy Hart

JAKE: unconfirmed

Costume females: black dress, boots/high heeled shoes

JAKE will be wearing a smart/casual outfit, most likely jeans and a shirt

Audio Elements (opening sequence)

Audio elements non diegetic: I am considering putting part of Arctic

Monkeys Do I Wanna Know at a slowed down pace, at the beginning of
the opening sequence before the spoken word piece occurs.

Digetic: spoken word poetry will occur towards the end of the opening
sequence.
Soundtrack- in the opening sequence there is no soundtrack, although the
whole narrative synopsis may consist of a soundtrack.
Effects (Foley) As part of the non diegetic I am considering putting part of
Arctic Monkeys Do I Wanna Know at a slowed down pace, at the
beginning of the opening sequence before the spoken word piece occurs.
Music Arctic Monkeys Do I Wanna Know

Rationale

I decided to create my film as:

Unique selling point I believe that within my genre there is a gap in the
market as my film will address themes which other teen dramas do not
explore in much detail. These consist of; poetry, metal health illnesses. As
part of my secondary research I discovered that 1 in 5 people are likely to
experience a metal health illness at some point in their lives. Therefore,
believe that people should be more aware of the effects.
Educates people I aim to ensure that people, who are not currently aware
of the impact of mental illnesses, to gain an awareness.
Poetical theme there will be lots of spoken word pieces in my film.
Although arguably my film attracts a niche market, due to the unique selling
point, there is a lack of supply. Therefore, there would be a demand in the
film market for my film.

Primary research
I will conduct a questionnaire to ensure that I will satisfy my target
audience:
From this I will be able to make adjustments to ensure that my film runs
smoothly
I will conduct the questionnaire on word and attach it on the next slide, I will
use it in my treatment presentation.

Secondary research

I have searched for my primary and secondary target audience using Google
I have searched travel fees on the TFL website in case I would need to use
public transport to travel with my actors and actresses
I have conducted genre research using Google
I have analysed opening sequences of films in the teen drama genre, to
ensure my codes and conventions fit within the genre and connotes plasir
within my target audience. Furthermore, the theme of poetry breaks the
genre conventions. Therefore, will enable juisance and enables Barthes 5
code theory to occur as the audience will read an enigma code, enticing
them to watch the rest of the film.

Requirements and resources

Props: vodka bottle, false drugs, water

Filming equipment: camera, tripod, charger, Final Cut Pro X

Costume OLIVIA black dress, other females: smart casual
JAKE casual/smart shirt and jeans
Location bedroom (getting ready, gathering), alley way in Gorsebrook
Road, Dagenham

Constrains and contingency

Constrains?
Actors may become ill. Therefore, I will get back up actors to ensure I can still
film.

Weather.
I will check the weather forecast beforehand, to ensure that the weather will
not affect my film. However, if the forecast is in accurate then depending on
the weather, I may have to reschedule.

Legal and ethical considerations

Drugs and alcohol instead of using real vodka and drugs I will find a
substitute option to ensure my actors are not harmed.
Copyright music to overcome this I will ensure my music is royalty free.

Budget

Travel fees train fare to location

I may have to hire filming equipment