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XMBA BATCH 30
KAVITA BAEET
VRUSHALI MALANKAR
PRIYA MADHAVAN
MANDAR KARANDIKAR
World’s most revered sports &fitness company
Global leader with a 47% market share
Based at Beaverton, Oregon , USA
SPORTS EQUIPMENTS
Gym Equipments
•Nike Air Max
•Nike Dunk SB
•Nike Shox
•Nike Free
•Nike Corte
•Nike Blazer
NIKE = Winged Goddess of Victory
“Greeks say when we go to battle
and win, we say it is NIKE!”
Brand Personality – Competence
Reliable
Intelligent
Successful
Brand Equity
Brand represents the consumer’s
perception & feeling about the
product & it’s performance.
The real value of branding is the
ability to capture consumer
preference & loyalty.
The pricing is based on the basis of premium segment as
target customers.
Nike’s pricing strategy use of vertical integration in pricing
where they own participants at differing channel levels or
take in more than one channelWholesaler
level operations.
Nike's $17.50
NIKE payment to
$9.00 * factory (CGS)
Manufacturer Sales, $4.59
general &
$17.50 Manufacturer administrativ
e costs
Labor $2.25*
Wholesaler Materials $4.95*
Advertising, $2.93
promotions &
$32.50 Factory $1.80* endorsement Retailer
Overhead s Retailer $32.50
Retailer Other $8.50 R&D $2.00
CGS (from
$65.00 Operating Taxes $1.82 Nike's SP)
expenses Interest $.33 expenses $32.50
and net Expense plus profit
Consumer Net Income $3.33
income Average $65.00
TOTAL $17.50 TOTAL SP $32.50 Retail SP
NIKE, Inc. Reports Fiscal Third Quarter 2009 Results 18 March,
2009
Revenue down 2 percent to $4.4 billion, up 2 percent excluding
changes in currency
Worldwide future orders down 10 percent, down 2 percent excluding
changes in currency
Current Market share price is $56.70
Nike shoes are carried by multi brand stores and the exclusively Nike
stores across the globe.
Nike sells its product to 20000 retails accounts in the US and almost
200 odd countries around the world.
In the international market Nike sells products through independent
distributors, licensees and subsidiaries.
Nike has been one of the top retail leading industries for
quite some time. This is because they sell quality
products, customer loyalty, but most of all it’s great
marketing techniques & branding.