DISTRIBUTION CHANNEL

OF MANUFACTURING
COMPANY
Presented by:Sudhansu Sekhar Panda
Sangram Keshari Rout
Debashish Barik

WHAT IS DISTRIBUTION..??

Spread the product throughout the marketplace such

that a large number of people can buy it.
Distributionis the process of making a product or
service available for use or consumption by a
consumer or business user, using direct means, or
using indirect means with intermediaries.

DISTRIBUTION CHANNEL
Adistribution channelis thechainof individuals
and organizations involved in getting a product or
service from the producer to the consumer.
Distribution
channelsare
also
known
as
marketing channelsor marketingdistribution
channels.

TYPES OF DISTRIBUTION
CHANNEL
1.

Direct distribution channel

2.

In-direct distribution channel

3.

Vertical Marketing system

4.

Horizontal Marketing system

5.

Multichannel

DIRECT DISTRIBUTION CHANNEL

IN-DIRECT DISTRIBUTION
CHANNEL

VERTICAL MARKETING SYSTEM

VERTICAL MARKETING SYSTEMS

Corporate

systems - total ownership

Contractual - legal relationships

Administered - strong leadership

HORIZONTAL MARKETING
SYSTEM

Two or more unrelated company work together

using same marketing channel which is beneficial
for both.
Example

MULTICHANNEL

Single organization selling the product through

different channel member.
Example:-

Samsung

mobiles available online and offline

TOYOTA

A global Auto Manufacturer

SUPPLY CHAIN MANAGEMENT

SUPPLY CHAIN OF
MANUFACTURING COMPANY

SUPPLY CHAIN MANAGEMENT IN

TOYOTA
Vendor

Customer

Local Parts

Receiving PC store
Dock

Production

Manufacturer
Dealer

PRIMARY ACTIVITIES
Inbound

logistics

Operation
Outbound

Logistics

Marketing

and Sales

Services

INBOUND LOGISTICS

Toyota obtaining raw materials, they do not process

their own, or create your own, they use a third party,
they handed the small parts, such as leather seats,
steering wheel, tire, to local companies
Toyota Import from Japan (center), it's all to
maintain the quality standard that was created
toyota,

Suppliers
Manufacturer

Warehouse

OPERATION

Transforming inputs into the final product form, in

assembly and manufacturing (its production)
Toyoto use various systems to be efficient and
effective, we could also call it, TPS is the Toyota
Production System

Body

Paint

Assembly

Inspection

This system involves three important principles:

Jidoka

Just-InTime

EcoFactor

OUTBOUND LOGISTICS

Collecting, storing
product to buyers

and distributing

the

MARKETING AND SALES

Providing a means and incentive which allow

buyers to purchase the product

SERVICES

Providing service to enhance or maintain the

value of the product

Thank You