AMUL

PRODUCTION AND ITS OPERATIONS

MANAGEMENT

INTRODUCTION OF COMPANY:
The

brand name "Amul," taken from the

Sanskrit word "Amoolya," (meaning Precious)
was suggested by aqualitycontrol expert in
Anand.), formed in 1946, is a dairy cooperative
in India.
Amul is the largest food brand in India and
world's Largest Pouched Milk Brand with an
annual turnover of US $1050 million
(201213).
Besides India, Amul has entered overseas
markets such as Mauritius, UAE, USA,
Bangladesh, Australia, China, Singapore, Hong
Kong and a few South African countries

FACILITY LAYOUT:
Plant

layout is the overall arrangement of the

machine tools, handling equipments, storeroom and
other various accessories required for facilitating
production in a factory.
AMUL plant is indigenously worked out with
facilitation of various production processes and
production of multi products under one plant
The plant is engaged in producing milk, ice creams,
milk powder and ghee. Entire department is
uniquely provided with facilities for the processing
each product.
There are 4 production departments and packaging
departments pertaining to each product
respectively.

IMAGES OF FACILITIES AT AMUL PLANT

THE THREE-TIER AMUL MODEL

DAIRY

COOPERATIVE SOCIETY AT
VILLAGE LEVEL
DAIRY COOPERATIVE SOCIETY AT VILLAGE LEVEL

MILK UNION AT DISTRICT LEVEL

MILK FEDERATION AT STATE LEVEL

E- SUPPLY CHAIN MANAGEMENT OF AMUL

Amul

has installed over 3000 automatic milk collection system units

(AMCUS) at village societies to capture member information, milk fat
content and amount payable to each member.
Each member is given plastic card for identification
Computer calculate amount due to the farmer on the basis of the fat
content
The value of the milk is printed out on the slip and handed over to the
farmer ,who collects the payment from the adjacent window
Thus with the help of it farmer gets the payment within the minutes
On the logistic more than 5000 trucks move milk from the villages to
200 dairy processing plants twice a day according to a carefully
planned scheduled
Every day Amul collects 7 million liters of milk from 2.6 million farmers
(many illiterate), converts the milk into branded, packaged products,
and delivers goods to over 500,000 retail outlets across the country
ERP software named as enterprise wide integrated application system
covers a operation

At

the supply end a computerized database

has been setup of all suppliers & their cattle

Computer

equipment measures & records

qualities & quantities collected.

Amul

has linked distributors to the network &

also incorporated web pages of top retailers on
their website

Distributors

can place their order on website

amulb2b.com

Automated
Practices

supply & delivery chain

just in time supply chain

management with six sigma accuracy

PRODUCTION Electronic
PROCESS:
Milk Test
Methylene
Blue
reduction
Test

Collection of
Raw milk
Purchase And
Standardizatio
n Process

Separatio
n Process
Packing
Process
Cold Storage

Distribution Network
Head

office is at Anand.
The whole network is divided into 5 zones
i.e. Ahmedabad , Mumbai , New Delhi ,
Kolkata and Chennai.

Inventory Management

GCMMF transacts on an advance demand draft basis

from its wholesale dealers instead of the cheque
system adopted by other major FMCG companies.

This practice is consistent with GCMMF's philosophy

of maintaining cash transactions throughout the
supply chain and it also minimizes dumping.
Wholesale dealers carry inventory that is just
adequate to take care of the transit time from the
branch warehouse to their premises.

This just-in-time inventory strategy improves

dealers' return on investment (ROI).

All GCMMF branches engage in route scheduling and

have dedicated vehicle operations

THANK YOU

EFFORTS BY :
Sana Arif
Tonika Nagpal
Parmeet Kaur