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Sport Tourism

Detail

Tourist Arrival

Tourist
Receipt

The FIFA Football

France in 1998

900,000

generated

Olympics

Sydney in
2000

111,000
additional
international

European
Football
Championships

Europe in
2004

500,000 sports
tourists to
Portugal

$320 million
for the
Portuguese
economy

Monaco Grand
Prix

Motor racing

200,000 visitors
over its four-day

Cricket World
Cup

Caribbean in
2007

additional
100,000 visitors

Refers to travel which involves either


viewing or participating in a sporting
event staying apart from their usual
environment.

Sport today employs a far more


engaging concept, encompassing both
spectators and participants who
seek fulfillment of a wide variety of
human needs and wants.

rank

1.

Sport

Estimated Fans

Regional Popularity

3.5 Billion

Europe, Africa, Asia, America.

2.

Soccer / Association
Football
Cricket

2.5 Billion

Asia, Australia, UK.

3.

Field Hockey

2 Billion

Europe, Africa, Asia, Australia.

4.

Tennis

1 Billion

Europe, Asia, America.

5.

Volleyball

900 Million

Europe, Australia, Asia, America.

6.

Table Tennis

850 Million

Europe, Africa, Asia, America.

7.

Baseball

500 Million

America, Japan.

8.

Golf

450 Million

Europe, Asia, America, Canada.

9.

Basketball

400 Million

America.

400 Million

Europe, Africa, Asia, America,


Australia.

10. American Football

includes travel away from ones primary


residence to:
- participate in a sport activity for
recreation or competition,
- travel to observe sport at the elite level,
and
- travel to visit a sport attraction such as a
sports hall of fame or water park

(Gibson, Attle, and Yiannakis,1997)

The word sport is a derivative of


disport, which means to divert
oneself.

The word sport carries the original


implication of people diverting their
attention from the rigors and pressures
of everyday life
(Edwards, 1973)

ATTRACTIONS

natural(parks, mountains, wildlife)


human-made (museums, stadiums, stores)

General characteristics represented in this


core area of sport tourism include
visitations to:
(a) state-of-the-art sport facilities
and/or unique sports facilities that generally
house sports events, such as stadiums,
arenas, and domes;

ATTRACTIONS

General characteristics represented


in this core area of sport tourism
include visitations to:
(a) state-of-the-art sport
facilities and/or unique sports
facilities that generally house sports
events, such as stadiums, arenas,
and domes;

ATTRACTIONS

(b) sport museums and


hall/walls of fame dedicated to
sport heritage and to honoring sport
heroes and leaders;
(c) sport theme parks including
water parks, summer ski jumps,
bungee jumping;
(d) hiking trails developed for
exploring nature; and
(e) sport retail stores

RESORTS
The sport tourism resort
category includes amenity and
destination spas; golf and
tennis resorts; water and
snow sport resorts; and nature
retreats with a focus on
outdoor adventure and
exploration.

CRUISES

The sport tourism cruise category


incorporates all boat-related
trips that have sports or
sporting activities as their
principal market strategy.

Many ships built today resemble


hotels and resorts and have
unique sports installations.

CRUISES
They also utilize guest sports
celebrities as a marketing tool.

To further satisfy the sport tourist,


cruise ships often arrange special
transportation to provide guests
opportunities for golf, tennis,
snorkeling, waterskiing, etc., in unique
and varied water environments.

TOURS

Sport tours may include


visitations to sport museums
and stadiums as well as events
or games in multiple locations
lasting anywhere from one to two
weeks.

Sports tourism refers to international


trips
specifically taken to watch sporting
International
Sports
Examples
events.

world cups

soccer, rugby,
cricket

regional events

soccer European
Champions League

individual (non-team)
participant sports

tennis, golf and horse


racing

Sport Tourism Detail

Tourist Arrival

The FIFA
Football World
Cup

France in 1998 900,000


international
football fans

Olympics

Sydney in
2000

111,000
additional
international
arrivals

European
Football
Championships

Europe in
2004

500,000 sports
tourists to
Portugal

Monaco Grand
Prix

Motor racing

200,000 visitors
over its four-day
duration

Cricket World

Caribbean in

additional

Tourist
Receipt
generated
$12.3 billion

$320 million
for the
Portuguese
economy

The media has the ability to make


national and international icons of
sporting
stars,
thereby
generating
greater demand, as fans want to see their
sporting idols in the flesh.

Sporting
events
are
being
made
increasingly appealing to attend, with
greater levels of comfort, and other
events such as festivals - being created
around them (such as horse racing
weekends, boating regattas, etc).

Low-cost regional airlines (and


more affordable long haul flights),
are also driving demand for
sporting events as flights become
more convenient, more regular,
and of course more affordable.

Sports

Age

Income

Soccer
matches

18 and 34
years

middle socioeconomic
groups

Rugby and
cricket

slightly
older

with greater
disposable
income

Horse racing

broad
range

no clear
demographic
structure

Athletics

young

low spenders

The main source markets for sports


tourism are those that are most interested
in the main international sports. These
include:
United Kingdom
United States
Germany
Italy
Spain
Scandinavia
Australia
South Africa

The main competing destinations tend to


vary depending on where the large
events, such as the FIFA World Cup and
Olympics are held. However, those holding
key annual tournaments of global sporting
interest include:
United States
United Kingdom
France
Australia
Spain

Hard Sport Tourism


-refers to the quantity of people
participating at a competitive sport
events. Normally these kinds of events
are the motivation that attract visitors
to visit the events.

Olympic Games, FIFA World Cup,

Soft Sport Tourism


- the tourists travel for participating on
recreational sporting, or signing up for
a leisure interests
Hiking, Skiing and Canoeing

Sport Event tourism


- refers to the visitors who visit the city
with the purpose of watching the
events.

- A good example of this would be during


the Olympics. Each Olympic host city
receives an immense amount of
tourism.

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