Review Class – 5

All Process book chapters

Prepared By: Reham Al-Homayan

Please read the case study and
answer the following
questions.

Prepared By: Reham Al-Homayan

1- Draw a generic Porter’s value chain, with a brief description for
each area.

2- Choose one area from the primary activities of Smith

Wholefoods and apply it to the Porter’s value chain.

3- Effective logistics management can provide a major source of

competitive advantage. Explain.

4- There are five alternative concepts under which organisations

conduct their marketing activities. List these five concepts,
with a brief description of each.

5- Which of these concepts could be adopted by Smith

Wholefoods? Explain your answer.

6- Using materials from B200 processes and giving examples,

discuss the main factors for the core concepts of Marketing.
Prepared By: Reham Al-Homayan
7- Define the 10 steps of Order Management Cycle (OMC) briefly
describing each step

8- How can the OMC be applied to Smith Wholefoods?

9- “For their success, processes should be systems focused”.

Discuss this statement using materials and examples from the
B200 Processes module.

10- What are the four basic principles of capabilities based

competition? Give a brief explanation.

11- “Smith Wholefoods is not a capability based competitor”

Discuss this statement with reference to the case study
material and B200 material.

12- Discuss why an organisation might choose to recall its

products and how this recall take place. Give examples from
the B200 Processes module.

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1- Draw a generic Porter’s value chain, with a brief
description for each area.

Answer:
Process Book
Ch 5 p. 51 – 56

Identify value chain

Identify each activity with brief description
and examples.

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2- Choose one area from the primary activities of Smith
Wholefoods and apply it to the Porter’s value chain.

Answer

Select primary activity (e.g sales &

marketing)

Fig 5.3 p 57

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3- Effective logistics management can provide a major
source of competitive advantage. Explain.

Answer

Ch 11 p.150 – 153

Identify logistics, productivity advantage, value

advantage, supply chain management.

Fig 11.3 explain

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 4- There are five alternative concepts under which
organisations conduct their marketing activities. List
these five concepts, with a brief description of each.

Answer:

Ch 6 p. 77 – 82
Identify marketing
Identify marketing philosophy
Explain each concept with example.

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5- Which of these concepts could be adopted by Smith
Wholefoods? Explain your answer.

Answer

Compare between selling & marketing

concept p 79

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 6- Using materials from B200 processes and giving
examples, discuss the main factors for the core
concepts of Marketing.

Answer
Ch 6 p. 82 - 84

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 7- Define the 10 steps of Order Management Cycle
(OMC) briefly describing each step

Answer

13 p. 188 – 190

Identify OMC, explain each order with

example.

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8- How can the OMC be applied to Smith Wholefoods?

Answer

Improve product
Pricing
Café Working hours
Distribution
Management & staff

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 9- “For their success, processes should be systems
focused”. Discuss this statement using materials and
examples from the B200 Processes module.

Answer
Ch 1, 2, 11, 14, ….
Define process, system, competitive
advantage, transformation process, OMC,
logistic management, …….and any related
topic.

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 10- What are the four basic principles of capabilities
based competition? Give a brief explanation.

Answer
Ch 4 p. 42-43

Identify Capabilities based competition.

Identify the principals with examples.

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 11- “Smith Wholefoods is not a capability based
competitor” Discuss this statement with reference to
the case study material and B200 material.

Answer
Ch 4 p. 44

challenge

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12- Discuss why an organisation might choose to recall
its products and how this recall take place. Give
examples from the B200 Processes module.

Answer
Ch 12
Identify reverse logistic
Classes of recall
Steps of recalling
Mention examples
Fig 12.1 p 171

Prepared By: Reham Al-Homayan