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UIAMS, PU
Wal-Mart in China
Wal-Mart | International
ASDA
LIVING
mini
bompreco
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Wal-Mart in China
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• Wal-Mart began its retail operations in China in 1996 with the opening
of a Supercenter and Sam’s Club in Shenzhen.
•
• Wal-Mart now has 146 stores in China, covering 89 cities, including
138 supercenters, 3 Sam’s Clubs and 2 Neighborhood Markets.
•
• Wal-Mart purchased a 35% interest in Trust-Mart and owns 102 Trust
Mart stores. Now Wal-Mart has brought over 70,000 job
opportunities in China.
•
• Wal-Mart actively participates in community service and charity events
and has donated funds worth more than US$ 8 million to local
communities over the past 12 years.
•
•
Wal-Mart in China
• Localization Strategies
• Procurement and Distribution
–
• Governance Practices
• At Wal-Mart, associates found a high degree of transparency in
relation to career growth.
• Wal-Mart valued an individual's competence rather than personal
connections when promoting an employee.
•
• The Problem Areas
• The company's supply chain operations were not as efficient
as in its home market.
• Stiff competition from both local Chinese retailers and from
foreign retailers who had established their base in China.
• Even after nine years of presence in China, Wal-Mart was still
very small with just 48 stores.
• Its 2004 sales from the Chinese operations were around 2% of
its international sales.
•
Businees Categories
Wal-Mart Supercenter SAM'S CLUB.
Wal-mart China Corporate Social Responsibility
Environmental Protection
• Wal-Mart has set three goals in environmental protection: to be
supplied 100 percent by renewable energy, to create zero
waste, and to sell products that sustain resources and the
environment.
Community Involvement
• Wal-Mart associates actively participated in community
activities throughout China including visiting the elderly in local
welfare centers, supporting the handicapped, and helping
needy families, etc.
Children Welfare
• Wal-Mart holds a series of community activities that focus
on the welfare of our children, including organizing painting and
calligraphy competitions, making donation to local children
welfare centers and supporting schools for needy and
handicapped children
•
Education Support
Disaster Relief
Hurdles Faced By Wal-mart In China
• Regionalism in China
Serving Different Market Segments
EDLP Save Money
Live Better
Local Merchandising
Wal-Mart & Trust-Mart Partnership
黑龙江
吉林
新疆 辽宁
宁夏
内蒙古
北京
河北
青海 山西
山东
西藏 陕西
河南 江苏
四川
河北
湖南 江西
贵州 福建
云南
广西 广东
Thanks