Professional Documents
Culture Documents
2006:
Is the Best Yet to Come?
Danny Nugroho RP
Retnowulan
13967/PS/MM/06
19421/PS/MM/06
Presentation Outline
Introduction
to Starbucks
Industry Overview
Company Overview
Site Analysis
Recommendations for Improvement
Focused Recommendation for Improvement
Final Action Plan
Impact Analysis
Wrap Up
Presentation Outline
About Starbucks
Conclusion
Recommendation
Overview
Timeline
Corporate Values and Business
Principles
Mission Statements
Corporate Social Responsibility
Starbucks Strategy
Store expansion
strategy
Product line
Coffee purchasing
strategy
Presentation Outline
About Starbucks
Starbucks Strategy
Industry and Competitive Analysis
Conclusion
Recommendation
About Starbucks
Overview
Timeline
Mission Statements
Corporate Social
Responsibility
Overview
Timeline
1971
1982
1986
1987
1992
1995
Timeline
About Starbucks
Mission Statements
Company Mission Statement:
Mission Statement
Six guiding principles:
Provide a great work environment and treat each other with respect
and dignity.
Embrace diversity as an essential component in the way we do
business.
Apply the highest standards of excellence to the purchasing,
roasting, and fresh delivery of our coffee.
Develop enthusiastically satisfied customers all of the time.
Contribute positively to our communities and our environment.
Recognize that profitability is essential to our future success.
Corporate Social
Responsibility
Starbucks focuses its efforts on improving social and economic
conditions for coffee farmers; minimizing environmental impact;
making a positive contribution in the communities where they do
business; and providing a great work environment for their partners
(employees).
Establish the Starbucks Foundation in 1997
A major contributor of CARE, worldwide relief and development
organization (Health, Education, and Humanitarian aid)
Provides financial support to community literacy organizations
Participate in local charitable projects.
2004 EnviroStars Recognized Leader Award for its community
service and environmental activities
Starbucks Strategy
Rapid
Product
Coffee
Line
purchasing strategy
Starbucks Strategy
Rapid store expansion strategy
Starbucks Strategy
Starbucks Strategy
Store ambience
The concept of everything matters
Assessment of standards
Starbucks Strategy
Product Line
Wide range of products choices
Special product promotion
Selling music CDs
Joint ventures
PepsiCo
Dreyers Grand Ice Cream
Jim Beam Brands
Acquisitions
Hear Music
Ethos Water
Starbucks Cards
Partnership with Bank One
Starbucks Strategy
Coffee purchasing strategy
Mission Statements
Corporate Social
Responsibility
Coffee industry
Competitor analysis
Future goals
Current strategy
Assumptions
Capabilities
PEST analysis
Site 7S analysis
drinking trend
beans production
To grow bigger
To better position themselves as an alternative to Starbucks
Current strategy
Merger of local and regional chains of coffee shops etc.
Assumptions
Competitors assumptions about themselves
Competitors assumptions about the industry and other companies in it
PEST Analysis
Political
Influences
Environmental regulations
Industry-specific regulations
Economic
Influences
PEST Analysis
Social
Influences
Trend
Consumer preferences
Changes in lifestyle and occupation
Education
Technological
Influences
advances in manufacture
biotech and agricultural development
IT developments
Site 7S Model
Strategy
Rapid
Product
Coffee
Line
purchasing strategy
Site 7S Model
Structure
S to re M a n a g e r
A s s is t a n t M a n a g e r
S h ift S u p e r v is o r s
B a r is t a s
B a r is t a s
B a r is t a s
Site 7S Analysis
Staffing
Employee benefits package includes base salary, health care
benefits, stock option plan, and
Health care benefits include preventive care, crisis counseling,
dental care, eye care, mental health, chemical dependency, and
medical costs for terminal illness up for 29 months.
Employees trainings that include basic 24 hour-training, Star
Skills, Coffee Master Program, Servant Leadership Workshop,
Career Power and Career Power for Coaches Workshop.
Awards for partners, which range from frequent awards to highlevel cash awards.
Site 7S Analysis
Systems
Centralized control over individual stores by
headquarters
Total Quality Management (i.e. Just-In-Time)
Information system to support business operations.
Site 7S Analysis
Skills
coffee making
customer service
sales techniques
Site 7S Model
Style
Site 7S Model
Shared
Values
Conclusion
Focuser
Recommendation
Focuser