Research

Methodology vs. Method

McNair & ROP
Lady Ivory Boyd & Charlene Johnson

Methodology vs. Method

Methodology

Method

It is the beginning.
The technique(s)/how to

conduct research.
The study about the tools The end of any scientific
or non-scientific research.
of research.
Explains the methods by The actual tools/steps
taken by which you
which you may proceed
conduct research into a
with your research.
subject or a topic.

Methodology vs. Method

cont..
Methodology

Method

Paves the way for

research methods to be
conducted properly.
Involves the learning of
the various techniques
that can be used in the
conduct of research.
Aims at the employment
of the correct procedures
to find solutions to
research problems.

Involves conducting

experiments, tests,
surveys and the like.
Aims at finding solutions
to research problems.

Example Topic
Employment of figures of speech in English literature
Research methodology -involves the study about the
tools of research, collation of various manuscripts
related to the topic, techniques involved in the
critical edition of these manuscripts and the like.
Research methods the study of various works of the
different poets and the understanding of the
employment of figures of speech in their works.

Quantitative
Methodologies
Controlled context
Assign numbers to data
Studies include statistical and correlational

analysis, surveys and controlled experiments.

Example Quantitative Methodology

Participants

128 CSULB undergraduates (71% Female)

Design

2 x 2 within subjects design.

2 (perpetrator gender)
Male
Female

2 (scenario type)
Couple
Strangers

Corresponding 2 x 2 within subjects ANOVAs were performed separately

for the physical and verbal aggression conditions (between subjects).

Example Quantitative
Method
Procedure
1. Consent forms (2 copies)
2.

Perpetrator and Victim Identification

Questionnaire (PVIQ) were randomly assigned to
each participant.
Form A (Physical aggression)
Couple
Strangers
Form B (Verbal aggression)
Couple
Strangers

Example Quantitative Method cont..

Procedure

3. Participants were asked to read over the

questionnaire describing an aggressive
act between two people (identified as
Person #1 and Person #2).
4. Participants were asked to indicate the
likelihood that each character in the
scenario was male or female on a scale
of 0-100%.

Qualitative Methodology

Combining Quantitative and

Qualitative Methodologies
Comparative analysis
Textual analysis
Case studies
Historical/narrative.

Discussion Activity
Write down the methodology vs. the methods

you are using for your research, then share it

with your partner.