Proposal for I AM KARACHI

Campaigns

Pakistan
A Country of over
130 Million Cell
Phone Subscribers

Cellular services
cover the urban and
rural centers
throughout the
county

With Such high penetration and coverage,

mobile is an ideal medium to reach the
Pakistani consumers

The Real Question is How?

Pakistanis have perfected

the art of missed calls

A missed call is a
free, personal and
convenient way to
connect with people
you know

This is where flashcall comes in..

Flashcall connects brands with consumers

through a missed call.

How Flashcall Works?

The user
flashcalls the
brands number

Flashcall records
the user
interaction

The Brand interacts

with the consumer
through text, callback,
content, etc

Just a few campaign ideas:

Bringing Citizens of Karachi together

Use Flashcall to support and organize ongoing campaigns of I AM KARACHI

Anyone can be a part of the campaign by just giving a missed call on any
campaigns particular Flashcall number and get subscribed too

I AM KARACHI can then send out regular updates to the subscribers and plan
out activities, all through text messages

Bringing Citizens of Karachi together

Example: OWN KARACHI campaign

Plan out cleanliness drives in Karachi using Flashcall

Send out targeted messages to citizens of specific areas (a different number for
each area) and organize community wide activities

Seaview Cleanliness Drive

Flashcall now at 021-3400000 if you wish to be a
part of our next Cleanliness Drive at Seaview on
Sunday 20th February

Pledge Campaign

Use Flashcall to gather public support through Pledges for any social cause,
through just missed calls

Get maximum pledges by providing the ease and convenience of pledging

through free missed calls

Communicate with all the supporters by sending out text messages regarding
any activities planned to promote the cause or to ask the citizens to do more

Pledge Campaign

Example:

Stand up against Terrorism Campaign

Make the citizens of Karachi take a pledge to stand up against terrorism and speak
up against it in their communities

Organize activities in support of the campaign by sending out messages to all those
who pledged

Do your part in Eliminating Terrorism and stand

united!
Pledge your support now against Terrorism by
Flashcalling at 021-340000 and get updates on
our next gathering to show solidarity with the
victims of the recent Pesawar attack.

Promote Events

Events, organized or sponsored by I AM KARACHI, can be promoted in several

ways using Flashcall Platform

For example: anyone can receive more information on any event by just
giving a missed call

I AM KARACHI can send out regular updates about the event to all those
interested, and also communicating any changes to the event

Ticketing can also be handled by Flashcall

Promote Events

Example: Youth Festival

I AM KARACHI can have a flashcall number associated with this event where any caller can get
subscribed to receive updates

If the event requires purchase of tickets, a flashcall number can be used to take orders through just
missed calls

Virtual tickets can also be introduced to manage event attendance and have records of all the attendees
for future purposes

If you wish to volunteer for the

Youth Festival, just give us a
missed call at 021-3400000 and
our representative will get in
touch right away with more
details!