An American Diversified

Multinational Mass Media

Corporation Headquartered
In California

World's Second
Largest Broadcasting
And Cable Company
In Terms Of Revenue
US$ 45.041 Billion
Founded On(2013)
October 16, 1923
By Walt Disney And Roy O.

Some historical clues

1923: launches the Disney Brothers Studio
1940: Walt Disney goes public
1954: Expansion into television
1955: Theme park Disneyland
1976: First major international expansion, Tokyo Disneyland announced in
1976
1987: The first Disney Store opens, in Glendale, California
1988: High investment in animation technology
1995: Disney bought ABC, second biggest acquisition in US history at the
time
1996: Disney Online launches Disney.com
2000: Disney begins its Gold Classic Collection DVD line.
2006: Disney Cinemagic launched on in United Kingdom.
2014: Frozen wins the Academy Award for Best Animated
Feature at the 86th Academy Awards, becoming the
first win in the category for Walt Disney Animation Studios.
If You Can Dream It You Can Do
It!

Walt Disney Diversified

Media Networks
ESPN
Disney/ABC Television Group
ABC Entertainment Group
ABC News
ABC Owned Television
Stations Group
ABC Family
Disney Channels Worldwide
Hyperion Book s

Park and Resorts

Disney Land Resorts

Walt Disney World Resort
Tokyo Disney Resort
Disneyland Paris
Hong Kong Disneyland
Disney Cruise Line
Disney Vacation Club
Adventures by Disney
Walt Disney Imagineering

ur Dreams Can Come True, If We Have The Courage To Pursue Them.

- Walt Disney

Walt Disney Diversified

The Walt-Disney Studios
Walt-Disney Studios Motion
Pictures
Marvel Studios
Touchstone Pictures
Disneynature
Walt Disney Animation
Studios
Pixar Animation Studios
Disney Music Groups
Disney Theatrical Group

t's Kind Of Fun To Do The Impossible.

- Walt Disney

Disney Consumer Products

Disney Licensing
Disney Publishing
Worldwide
Disney Store
Disney Interactive Media
Group
Disney Online
Disney Games

DISNEY - CONTRIBUTION OF SEGMENTS TO REVENUES

Media Networks 45%

Parks & Resorts 31%
Studio Entertainment
13%
Consumer Products
8%

e Difference In Winning & Losing Is Most Often, Not Quitting.

- Walt Disney

Integration Strategies

Horizontal
Integration

Vertical
Integration

Forward

Backward

piness Is A State Of Mind. It's Just According To The Way You Look At Things.
- Walt Disney

FORWARD INTEGRATION

Buena Vista Distribution

Buy back of food and merchandising operations within

Theme

Parks

Launch of the

Disney Channel

in 1983

Disney Stores, retail as entertainment concept

New distribution channels :

Direct-mail & Catalog

marketing
Home Video

Buena Vista

Using the internet as a distribution channel

BACKWARD INTEGRATION
Walt Disney Music Company formed to control
Disneys music copyrights
In house travel company to work with travel
agencies, airline and tours in order to bring
customers
ABC focused on using content developed inhouse

HORIZONTAL INTEGRATION
Acquisition of CapCities /ABC, to own a
programming distribution channel
ESPN Zones
Disney Quests
Cruise Ships
Educational Retreats

MERGER & ACQUISITONS

 January 24, 2006 agreed to buy Pixar for approximately $7.4 billion in an all-stock
deal

Steve Jobs owned

50.1%

shares in

Pixar

Steve became Disney's largest individual shareholder with 7% with and a new seat
on

B.O.D

Pixar shareholders received

2.3 Disney Shares / Pixar common stock redeemed

Disney acquired 100% shares of Pixar and made it a wholly-owned subsidiary

In 2009,Walt

for

$4.64bl

MARVELshareholders received,

Disney Companyacquired MARVEL

0.745 Disney shares/ MARVEL share

Disney

paid

$4.2 bln

in cash with distributed shares valued at

$1.9 bln

Matter How Your Heart Is Grieving, If You Keep On Believing, The Dreams
You Wish Will Come True. - Walt Disney

sney

Why Disney Bought PIXAR?

Didnt Have 3D animation Capabilities of

XARs

PIXAR

Patented 3D Technologies were superior

uisition added to

Disneys 3D animation competencies (Horizonta

ailing the Competition and value addition to

Disney portfolio

Why Disney Bought MARVEL

ure in capturing Young Male Markets with existing Shows/Characters

uisition of

MARVEL

allows to cater that segment (Horizontal )

isney (Girls) + MARVEL (Boys)

re content opportunities for its

abc Channel

AGENTS of S.H.I.E.L.D
AGENT CARTER

ARVEL Characters in Disneyland

Synergy

Why Disney Bought MARVEL ?

sney

ARVEL

Comic Books +Movies+TV Shows

:Comic Books

ARVEL (Supplier) Disneyfor Movies/TV Shows

quisition of

MARVELs

(Ver

Intellectual Properties (Verti

CO-OPERATIVE STRATEGY

Licensing agreements with:

M-GO, digital movies and TV streaming (2013)

Russian state broadcaster Channel One (2007)

Togglemulti-year (SVOD) (2014)

EA Games

multi-year licensing agreement for

Warsgames(2006)
Franchise agreement with :

Delhi-based RJ Corp for some 150

'Disney Artist'

brand stores across India

Its Fun To Do The Unexpected.

- Walt Disney

Star

CO-OPERATIVE STRATEGY
Joint ventures :
A Disney & BesTV Agree to Form Digital Joint
Venture in China

IndiaCast and Disney

A

Disney

joins

Fox

and

NBC

Hulu

hen You're Curious, You Find Lots Of Interesting

ings To Do. - Walt Disney

as J.V partner of

INTERNATIONALIZATION

Tokyo Disneyland (1983)

Paris (1992)
Hong Kong Disneyland (2005)
A Shanghai Disneyland (end of 2015)
The Walt Disney Company India (1993)
Disneyland

References
http://
io9.com/5349561/disneymarvel-what-does-disney-ac
tually-get
http
://screenrant.com/disney-marvel-deal-2-pauly-2368
7/2
/
http://
www.law.illinois.edu/bljournal/post/2009/09/20/Mar
vel-and-Disney-A-Merger-with-Character.aspx
http://dizbizblog.wordpress.com/