SURVEY STUDY

Dr.Mrs.S.Selvalakshmi

INTRODUCTION

Numerable problems in society eg.current

issues
Fact finding probe necessary
Adequate informations may not availablerecords ,files ect
Requires systematic gathering of data from
population
Got done personal contact,interviews ect
COMMONLY CALLED SURVEY

It serves a sort of guiding light in the world

of darkness.
W.Stanley Jevons
Another name Descriptive research
Very popular these days
Extensively used explore new areas of
investigation
Process of collecting quantitative data about
phenomena
To contribute solution of the immediate
problem

MEANING

Suror Sor-Over
Veeiror Veior-See
Is a critical inspection,often official to provide
exact information-Websters Dictionary
To take over on seeing something from a high
place
Something will be supervised or overseen at a
prevailing situation in a direct contact
It deals with what is
Scope Vast
Describes and interprets what exists at present

TYPES OF SURVEY

Classified according to subject mattertechnique of data-collection regularity etc

General collecting general information
Specific specific prblm-testing validity of
theory or hypothesis
Regular survey
Adhoc survey
Preliminary survey
Final survey
Census survey
Sample survey

CRITERIA FOR A GOOD SURVEY

Selection of problem
Preliminary preparations
Selection of sample
Deciding the method of study
Nature of information to be collected
Organisation of survey
Report
Pilot study
Cost estimate
Time estimates

INQUIRY FORMS

Questionnaire
Schedule
Checklist
Rating Scale
Score card
Attitude scale
Interview

QUESTIONNAIRE

Means-a set of questions which are sent to

the respondents for collection of data
Laboriously prepared
Properly worded
Neatly and clearly printed
Scientifically and systematically classified

TYPES OF QUESTIONNAIRE
P.V.Young
A)Structured Q
Definite,concrete,pre-ordinated,
prepared in advance
Designed accurate communication and
response
B) Non-structured Q
Interviewer free
Can arrange the form time of enquiry

George A Lundberg
A) Q of fact
Require fact from respondent
Without any reference to opinion or attitude
B) Q of opinion or attitude
John Best
Closed form-Yes or no
Open form-free response or open end

CONSTRUCTION OF Q

Language
Frame of reference
Information level
Social accecptence
Leading question
Single idea
Ques sequence

INTERVIEW

Process of communication or interaction

Subjects give needed information verbally
In a face-to-face situation
It is an oral ques
May permit obtaining confidential i
nformation

MEANING AND DEFINITION

It is an exchange of ideas and information in

between two persons
An effective informal verbal and non-verbal
conversation, initiated for specific purposes
and focused on certain planned content
areas.
Is to gather data extensively and intensively
Helps to measure the personality of the
respondents

TYPES

Diagnostic interview
Clinical
Research
Group
Single interviewer or panel
Directed
Non directive
Focused
Depth
Telephone

STEPS INVOLVED

Planning and preparation

Conducing the interview
Starting the interview
Asking questions
Eliciting the complete response
Closing the interview
Recording
Interpreting the responses

DIFFERENCE BT INTERVIEW AND

QUESTIONNAIRE