1

Mr. X, the founder of company Y had

previously been a sales agent for
theone of his competitors and thus
gave birth to company Y.
From the 1920s to the 1960s, before
the development of therespective
sector, Y was either number one or
number two in worldwide.
In 1993, Y was acquired by a brand
company of P&G, which further sold

2
Fill in the logo with alphabet's?
r_,_,d_,a,_,i

3
X, is a company formally known as Y
headquartered in England and is a
major producer of health, hygiene and
home products.
Y was formed in 1999 by the merger of
two firms from different countries of
Europe.
Y has 3 brands which are largest
selling goods globally in respective
categories.

4
Name the known house
hold Indian company in
textile industry who
printed this
Advertisement?

5
Company is best known for
manufacturing
the product X, which is a household name
in India.
Some of the products by the company
looks like pens from the company which
has brands like Beta, Vector and Galaxy.
Identify X and the company that makes
it.

6
In the F1 race, identify the name of the company in front
billboard.
Ans: N,_,_t,_,_,_,o.
Hint: The multinational consumer electronics
companywhich developed video game consoles.

The product owes it's name to a

town/municipality of Mexico.
The product is prepared from a plant
called blue agave is native to Jalisco,
Mexico.
Some of the unpopular brands of product
are Fortaleza, Casa Noble, Casa
Dragones and Pueblo Viejo.
Identify the product? Some of you would
love to enjoy it

Which companies ad campaign is this?

Which of the following platforms is

the only one that is among the Top
10 most popular social networking
Sites for 2014?
a) Blogger
b) VK
c) Wordpress
d) My Space

10
Which Indian
company printed
this Ad as a part of
their
Advertisement?

11

Which social media platform had the

fastest user growth between 20132014?
a) Pinterest
b) Instagram
c) Snapchat
d) Kik

12
Name the
Company which
promoted their
product with
this Ad?

13

Which country will generate the

most revenue from mobile
advertising in 2014?
a) China
b) South Korea
c) United States
d) India

14

What are the TWO most important

components of the "Psychology of
Selling"?
A.Gaining Commitment
B.Needs Assessment
C.Building Trust
D.Closing the Deal
E.Presenting the Solution

15
Name the missing
Brand in the
Advertisment?

16
What is the advantage of an "Up-Front
Contract"?
A. It gets them to agree to something by
acknowledging that you know whats best
for their business
B. It allows the merchant to focus and
participate in the conversation
C. It gives them solutions to problems with
out having to ask many questions
D. It prevents any future objections

17
Which campaign was
promoted through
this image?

18

Identify the Hidden meaning in the Logo?

19.

Identify the Hidden meaning in the Logo?

Ans: A man wearing a pair of
------------------------

20

All activities involved in selling goods or

services for the purpose of resale or
business use is termed as:
Wholesaling
Retailing
Direct Marketing
Direct Sale.

21
Identify the
product?

22

Product convenience becomes the

__________________ product buying motive
.
Patronage
Emotional
Rational
Habitual

23
Company X has
appointed him as its New
Marketing Officer
recently.
His appointment makes
the brand have first time
in its history the
traditional, point ofpurchase and in store
sales under a single
executive.
The brand is a known
beverage brand is known

24

When the target market views a brand

as one more entry in the market, it is
called as
Over Positioning
Confused Positioning
Under Positioning
Doubtful Positioning

25

Identify the Hidden meaning in the Logo?

Hidden Message: In the white space
there is an -------- that subliminally
represents speed and ----------.

26

Example for an augmented product

Exchange offers
Guarantee period
Maintenance checks
Quality standards

27

Identify the company from the logo?

28

When medical representatives provide

information about new products or
medicines to the doctors or hospitals,
this type of sales person is called as -
Inside order taker
Field executives
Missionary sales person
Sales executive

29

A life-sciences firm has recently used

this print campaign to remind customers
of the ancestral companies that are
behind the treatments they take.
Name the firm?

30

. A rental car company with the second

largest market share runs advertisement
showing how its customer service is
superior to that of the largest
competitor. This is an example of
a. comparative advertising
b. corrective advertising
c. primary demand advertising
d. institutional advertising

31

Which of these is not from Procter and

gamble ?
a. tide
b. huggies
c. pringles
d. Gillette
e. pampers

32

Identify the Hidden meaning in the Logo?

Ans: Black F and Red pattern signifying
-------, ----- Comes in between F and red
pattern.

33

Holistic Marketing integration except:

A. value exploration
B. value delivery activities
C. value creation
D. value examination

34

Out of the following ____ is one of the

three levels of a product
a. core
b. Augmented
c. actual
d. Fragmented

35

Founders of a multinational consumer good Company.

Company owns over 300+ brands and has customers in 150+
countries.
Name the Company?

36

What are the additional Ps of

marketing?
People, physical evidence, process.
Procurement, people, place.
Packaging, process, proof
Procurement, place, price.

37

Identify the company from the logo?

38

Identify the brand name from the TagLine.

Is Se Sasta Aur Achcha Kahee Nahee

39

Who are these guys?

40

Identify the brand name from the TagLine.

Earths Biggest Bookstore-

41

Which retail chain was founded by these gentlemen ?

42

Identify the brand name from the TagLine.

Obsessed With Quality Since 1897:

43

Identify the company from the logo?

44
ohh Come-on!!
Parent company of a brand which campaigns:
Kya swaad he zindaagi .
Identify the company?

45.

Identify the brand name from the TagLine

Pio sar utha ke

46
Logo of a recently formed Indian foundation X which helps people who are
fighting against Cancer. Identify (Name of the initiative needed).

47

Connect the dots in the world of brands.

48

This is the range of PEPSI logos which

have been transformed over the years.
What is the logic behind the current logo
?

49

What is the idea behind the chevrolets

logo ?

50

And, to end the quiz on a funny note

Which term Connects the first two
companies to the 3rd picture. Why?
(Funda is necessary)

51

The brand X is a subsidiary of Y; which in

turn comes under Aditya Birla Nuvo
group's apparel business.
X is credited with introducing the
concept of some weekday Dressing
almost two decades back in India.
Identify X and Y ?

52

How is this tennis superstar connected

to the world of business ?

53

X originally known as Y, was founded bya young

University studentand his mentorin1964.
X is a known brand for athletes and sports
persons.
Y, started business as a distributor for a Japanese
company and worked under the concept of
private brands.
It is believed that the coach first made the
product for himself but the student claimed that
the product was made specially for him and for
his use.
Identify X and Y ?

54
Which Company launched this Print Ad?

55

Who are these Italian guys?

Connected to a brand which had two
central lines until 2012, when the lines
merged under a single label.

56

X drink contain five major energy giving

components. X was meant for the
football team Y during their drink break.
Name the product and the team name
which helped introduce the product. X is
currently manufactured by the one of the
topmost beverage companies of the
world which went bankrupt in the year
1931.