Professional Documents
Culture Documents
Collection of Data
Sources of Data
Sources of Data
Documentary Sources
Information contained in published or
unpublished reports, statistics, internet,
letters, magazines, newspapers, diaries
and so on
Primary Data
Secondary data
Sources of Data
Documentary Sources
Advantages of primary data over
secondary data
Primary data frequently give detailed
definitions of terms and accurate statistical
units used in the survey
Primary data lend more relevance to the
researchers study
Primary data are more reliable
Sources of Data
Field Sources
Include individuals who have sufficient
knowledge and experience regarding
the study under investigation
Disadvantage:
Time consuming
Expensive
Has a limited field coverage
Disadvantage:
1%
2%
3%
4%
500
1,500
5%
10%
222
83
638
441
316
94
2,500
1,250
769
500
345
96
3,000
1,364
811
517
353
97
4,000
1,538
870
541
364
98
5,000
1,667
909
556
370
98
6,000
1,765
938
566
375
99
7,000
1,842
959
574
378
99
8,000
1,905
976
580
381
99
9,000
1,957
989
584
383
99
10,000
5,000
2,000
1,000
588
385
99
50,000
8,333
2,381
1,087
617
397
100
Sampling Technique
1. Probability Sampling
Sampling Technique
2. Restricted Random Sampling
Used when the population is too
large to handle
Types:
Systematic sampling
Non-random sampling
Sampling Technique
2a. Systematic Sampling
The process of selecting the sample
when units are obtained by drawing
every nth element of the population
E.g. In a population of 50,000, the
sample size is 100 at 10% margin of
error. The nth item is 500.
Sampling Technique
2a. Systematic Sampling
Types:
Stratified sampling
population is divided into groups based on
homogeneity to avoid the possibility of
drawing samples whose members come
from one stratum
Sampling Technique
2a. Systematic Sampling
Types:
Stratified sampling
The distribution of sampling units is
proportional to the total number of units in
each stratum
Sampling Technique
Stratified Sampling (Example)
Let us take a population of 50,000 families in
Tuguegarao City. Draw 100 sample units from this
population with 10% margin of error. There are
25,000 families who belong to the high income
group, 10,000 families in the middle income
group and 15,000 in the low income group
Sampling Technique
2a. Systematic Sampling
Types:
Cluster sampling
Districts or blocks constitute the cluster
Is useful in selecting the sample when
heterogeneous groups occupy blocks in a
community or city
Sampling Technique
2a. Systematic Sampling
Types:
Multi-stage sampling
Uses several stages or phases in getting the
samples from the general population
Is useful in conducting a nationwide survey
or any survey involving a large universe
Sampling Technique
2b. Nonprobability Sampling
Technique wherein not all members
of the population are given equal
chances to be selected at sample
Researcher states his prejudice in
the choice of the sample
Sampling Technique
2b. Non-probability Sampling
Types:
Quota sampling
Researcher limits the number of his samples based
on the required number of the subject under
investigation
Purposive sampling
Sampling is based on certain criteria and rules laid
down by the researcher
Sampling Technique
2b. Non-probability Sampling
Types:
Convenience sampling
The researcher conducts a study at his
convenient time, preferred place or venue
Types of Questions
Structured Question
Type of question that
leaves only one way
or few alternative
ways of answering
The questions are
clear, simple and
objective
Types of Questions
Unstructured or
Open Ended Questions