Professional Documents
Culture Documents
PRESENTED BY:
SAMRUDHI GADVE
CONTENTS
WHAT IS TOURISM ?
ABOUT CLUB MAHINDRA
PROFILE OF THE COMPANY
HISTORY OF THE COMPANY
HOTELS OF THE COMPANY
PRODUCT AND SERVICES
CONTD.
FINANCIAL STATUS
ACHIEVEMENTS & MILESTONES
IMPORTANT FACTS OF CLUB MAHINDRA
COMPETITORS
MARKETING STRATEGY
SWOT ANALYSIS
purposes.
Tourism is the temporary, short-term movement
of WHAT
people to destination
outside the places
IS TOURISM
? where
they normally live and work.
ANAND MAHINDRA
Born
Residence
Nationality
(1955-05-01) 1 May
1955 (age 58)
Mumbai,
Maharashtra, India
Mumbai,
Maharashtra, India
Indian
Harvard University[1]
Alma mater
[2]
Harvard Business
School[2]
Occupation
Chairman and
Managing Director of
Mahindra &
Mahindra Limited
Net worth
$825 million
(October 2011)[3]
Spouse(s)
Anuradha Mahindra
ALOKE GHOSH
CFO
year.
Many were surprised that Mahindra which many
consider to be a "Jeep and Tractor company" to get
into the lifetime holiday business.
It was part of diversification plan of Anand Mahindra,
the group vice-chairman
HOTELS OF COMPANY.
CLUB MAHINDRA
HOLIDAYS OFFER
CLUB MAHINDRA
HOLIDAYS OFFER
Zest is the new short break getaway holiday product from
Mahindra Holidays & Resorts India Ltd.
Zest is the second offering from Mahindra Holidays after its
very successful & popular vacation ownership brand, Club
Mahindra, which caters to the annual vacation needs of the
Indian families.
SEASONS
Purple
Red
White
Blue
Purple Season
For those who want the option of travelling any
time of year but specifically prefer to travel during
festivals, national holidays and events like New
Years Eve which we classify as exclusive for Purple
members.
Red Season
If you prefer holidaying during peak season, e.g.
school or college vacations, the weeks around
festivals, or want the option of holidaying almost
through the year a Red season will work well or
you.
FINANCIAL STATUS
Equity capital
Total Assets
Sales
Revenue
Profit
Reserves & Surplus
431 Million
4.5 Million
7.87 Million
3.75 Million
4.65 Million
4.48 Million
ACHIEVEMENTS
Thirteen of the Club mahindra accredited with the RCI
related services
Crown Awards.
Sterling Holidays
COMPETITORS
MARKETING STRATEGY
Segmentation
Targeting
Positioning
Segment
Upscale, Mid-Market
Target
Group
Positionin
g
SWOT ANALYSIS
STRENGTH
-BRAND
-FINANCIAL BACKGROUND
WEAKNESS
-PROMOTION
-PRICING
CONTD.
OPPORTUNITIES
-Economic downturns
- Competitors
Future plans
More Ownership Resorts to come up in India
1-2 Overseas Resorts being planned
All Resorts will be eco-friendly and built as per
international certification norms
More Domestic and International tie-ups planned
in the next some months