You are on page 1of 29

CLUB MAHINDRA

PRESENTED BY:
SAMRUDHI GADVE

CONTENTS
WHAT IS TOURISM ?
ABOUT CLUB MAHINDRA
PROFILE OF THE COMPANY
HISTORY OF THE COMPANY
HOTELS OF THE COMPANY
PRODUCT AND SERVICES

CONTD.
FINANCIAL STATUS
ACHIEVEMENTS & MILESTONES
IMPORTANT FACTS OF CLUB MAHINDRA
COMPETITORS
MARKETING STRATEGY
SWOT ANALYSIS

Tourism is travel for recreational or leisure

purposes.
Tourism is the temporary, short-term movement

of WHAT
people to destination
outside the places
IS TOURISM
? where
they normally live and work.

It includes movements for all purposes.

ABOUT CLUB MAHINDRA


Mahindra Holidays & Resorts (popular under its

flagship brand Club Mahindra Holidays) was


founded in 1996 to provide holidays tour packages.
It is part of the Infrastructure Development division

of Mahindra and Mahindra Limited.

PROFILE OF THE COMPANY


Corporate ID: Club Mahindra Corporate
Name:
Mahindra Holidays and Resorts Ltd
Founded :
1996
Type:
Public
Key People: Mr. Anand Mahindra
Website:
www.clubmahindra.com

ANAND MAHINDRA
Born
Residence
Nationality

(1955-05-01) 1 May
1955 (age 58)
Mumbai,
Maharashtra, India
Mumbai,
Maharashtra, India
Indian
Harvard University[1]

Alma mater

[2]

Harvard Business
School[2]

Occupation

Chairman and
Managing Director of
Mahindra &
Mahindra Limited

Net worth

$825 million
(October 2011)[3]

Spouse(s)

Anuradha Mahindra

ALOKE GHOSH
CFO

HISTORY OF THE COMPANY


Club Mahindra was set up in 1996
First resort at Munnar became operational the next

year.
Many were surprised that Mahindra which many
consider to be a "Jeep and Tractor company" to get
into the lifetime holiday business.
It was part of diversification plan of Anand Mahindra,
the group vice-chairman

HOTELS OF COMPANY.

PRODUCT & SERVICES OF THE


COMPANY
LIFE TIME HOLIDAYS.
CLUB MAHINDRA TRAVEL.
ONE TIME HOLIDAY.
ZEST.

CLUB MAHINDRA
HOLIDAYS OFFER

CLUB MAHINDRA
HOLIDAYS OFFER
Zest is the new short break getaway holiday product from
Mahindra Holidays & Resorts India Ltd.
Zest is the second offering from Mahindra Holidays after its
very successful & popular vacation ownership brand, Club
Mahindra, which caters to the annual vacation needs of the
Indian families.

Zest caters to the short break needs of the young Indian


metropolitans

SEASONS

Purple
Red
White
Blue

Purple Season
For those who want the option of travelling any
time of year but specifically prefer to travel during
festivals, national holidays and events like New
Years Eve which we classify as exclusive for Purple
members.

Red Season
If you prefer holidaying during peak season, e.g.
school or college vacations, the weeks around
festivals, or want the option of holidaying almost
through the year a Red season will work well or
you.

FINANCIAL STATUS
Equity capital
Total Assets
Sales
Revenue
Profit
Reserves & Surplus

431 Million
4.5 Million
7.87 Million
3.75 Million
4.65 Million
4.48 Million

ACHIEVEMENTS
Thirteen of the Club mahindra accredited with the RCI

gold crown award.

January, 2007 Launched club Mahindra travel, travel

related services

November, 2006 Launched Zest, a product to cater to

short break holiday needs

October, 2006 Launched Club Mahindra Fun days


March, 2005 Club Mahindra Kodagu Valley resort was

opened in Coorg, Karnataka

January 2003 First Club Mahindra Holiday World opened in


Chennai .

IMPORTANT FACTS ABOUT


CLUB MAHINDRA
Club Mahindra Holidays is the largest vacation

ownership brand outside the U S

39% of new members have enrolled through referrals

from existing members

Club Mahindras Munnar, Goa and Coorg resorts have

been accredited with 5-star rating by the Department


of Tourism, Government of India

Thirteen Club Mahindra resorts have won RCI Gold

Crown Awards.

CLUB MAHINDRA WORLD

Sterling Holidays

COMPETITORS

Wyndham Vacation Ownership


Starwood
Country club India

MARKETING STRATEGY
Segmentation
Targeting
Positioning

Segment

Upscale, Mid-Market

Target
Group

Leisure travellers, Families

Positionin
g

A fun brand that can be


enjoyed by families who like
to travel to different
destinations and spend
quality time with their loved
ones.

SWOT ANALYSIS
STRENGTH

-BRAND
-FINANCIAL BACKGROUND
WEAKNESS

-PROMOTION
-PRICING

CONTD.
OPPORTUNITIES

-Middle class people


-International market
THREAT

-Economic downturns
- Competitors

Future plans
More Ownership Resorts to come up in India
1-2 Overseas Resorts being planned
All Resorts will be eco-friendly and built as per
international certification norms
More Domestic and International tie-ups planned
in the next some months

You might also like