Professional Documents
Culture Documents
PRESENTED BY GROUP 4
PRESENTATION ORDER
1
3
5
7
9
11
6
8
10
Recommendation
Keep business strategy
Change vertical and horizontal
integration
EXECUTIVE
SUMMARY
1968
1972
Present
COMPANY
OVERVIEW
Scrap
COMPANY
OVERVIEW
3 main segments:
COMPANY
OVERVIEW
1
3
5
QUESTIONS
7
9
2
4
8
10
QUESTION
Substitutes for
Steel
Competitive pressures coming from the market attempts
of outsiders to win buyers
over to their products
Rivalry
among
Competing
Producers
Competitive
of Steel
Suppli Competitive
pressures
pressures
Competitive
ers
Buyers
stemming
stemming
pressures
of Steel
to the
from
from
created by
Product
Steel
buyer
supplier
the jockeying
s
Indust
bargaining
bargaining
of rival sellers
and supplier ry
and supplier for better
seller collaboration
seller collaboration
market
position and
competitive
advantage
Competitive pressures coming from
the threat of entry of new rivals
Threat of New
Entrants into the
QUESTION
QUESTION
High
LowProducing
Demand
Price
Mass
High
price
Produci
ng
Reducti
on
Low
demand
Take
advantage of
a low-cost
producer.
The status of
a secure and
potent
domestic
company
Ye
s
Experience in
operating
plants
efficiently and
profitably
QUESTION
QUESTION
Low-cost
provider
strategy :
striving to
achieve
lower
overall
costs than
rivals, on
comparabl
e products
that
attract a
broad
spectrum
According
to
Thompson,
Peteraf,
Gamble
and
Strickland
III(2014),
successin
sustaining
the
competitive edge depends on
resources
and
capabilities
that rivals have a hard time
duplicating and for which
there are no good substitute
Nucor
has
achieved
a
sustainable
competitive
advantage over many of its
steel industry rivals.
- Nucor has been an early and
aggressive investor in 2 types
of
steel-making
Competitive advantage
Strategic facilities
Technological innovation
Price strategy
Large applicant pool to
hire from
QUESTION
QUESTION
WEAKNESS
1. Location
2. US real estate and Auto market
3. Focus on competitor
STRENGTH
1. Techonology
2. Continuing innovation
3. Lean management
4. Joint Ventures and Acquisitions
SWOT
OPPORTUNITY
1. Hismelt technology
2. Rail car network
3. Vertical Integration with the
nuclear plants
4. Expansion on the foreign markets
5. New big construction projects
THREAT
1. Trade Threat
2. Domestic Market Invasion
3. Local competitors
4. Environmental Laws
QUESTION
Ratio
Sale revenues
Operating income
(EBIT)
Net income
Operating margin
Current ratio
Return on common
equity
Return
on
total
assets
Profit margin
Basic
earning
power
2011
2010
2009
2008
$20,023.6 $15,844.6 $11,190.3 $23,663.3
0
0
0
0
$1,251.80 $267.10
($414.00)
$3,104.40
$861.00
6%
2.8
$206.30
2%
3.9
($237.20)
-4%
4.2
$2,144.90
13%
3.5
12%
3%
-3%
42%
6%
1%
-2%
15%
11%
9%
4%
3%
0.09
0.02
-0.03
0.15
QUESTION
QUESTION
10
ISSU
ES
RECOMMENDATION
S
Mounting
competitive
pressures in the
market for sheet
steel in US
Continue to seek
out profitable
opportunities to
expand the
companys
production
capacity.
Threats from
foreign
steelmakers
Threats from
domestic
competitors
Continue to be
aggressive in
seeking out and
implementing
ways to lower the
companys cost
of making steel
products
persuade the U.S.
government to
protect U.S. steel
companies from
dumping and
other unfair
competitive
practices
Continue to
aggressively
pursue a low-cost
leadership
strategy
Expanding into
the markets of
foreign countries
needs to be
pursued
cautiously.
URRENT SITUATION
AT NUCOR
CONCLUSION
ANALYSI
S OF
FIVEFORCE
MODEL
ANALYSI
S OF
INDUST
RY
ANALYSIS
OF
STRATEG
Y,
POLICES
AND
PRACTICE
S
ANALYSI
S OF
SWOT
ANALYSI
S OF
FINANCI
AL
PERFOR
MANCE
ISSUES
TO BE
ADDRES
SED
RECOM
MENDAT
IONS
NUCOR IN 2012:
THANK YOU FOR LISTENING!
PRESENTED BY GROUP 4