strategy implementation

at functional level

Introduction
Strategy implementation is a
process through which a chosen
strategy
is
put
into
action.
Accomplishment
of
organizations
objectives which have to achieved
through
implementation.
The
implementation
of
policies
and
strategies is concerned with the design
and management of systems to achieve
the
best
integration
of
people,

Functional Implementation
The implementation of strategy also
requires development of functional
policies with provide the direction to
meddle management on how to make
the optimal use of allocated resources.
They guide to medal level executives
in framing operational plans and
tactics
to
make
strategy
implementable.

1.) Functional Strategy

Marketing Area.
2.) Functional Strategy
3.) Functional Strategy
4.) Functional Strategy
5.) Functional Strategy

in the
in
in
in
in

finance
R&D
Production
personnel

Marketing Strategy
Marketing policy provides the guideline for
managerial decision making and actions to
carry out the marketing functions in line
with chosen strategy.

It basically focuses on organizations

existing and potential customers and seek
to earn profit through customers satisfaction
which an integrated programme.
It required for marketing-mix decision, i.e.,
four Ps of marketing

Financial Strategy

Financial strategy is generally

concerned
with
the
acquisition
and
allocation of financial resource for the
purpose of the achieving goal at an
acceptable level of risk.
The setting of goals and action plans for
finance can be viewed as a problem relating
to the source and uses of capital that is
constrained at least in part by stockholders
wealth goals.

 It is manifest primarily through the

notions of financial leverage, operating
leverage, liquidity, and working capital
management.

Higher-level strategies normally

involve certain current and fixed asset
investments that represent short and
long term applications or uses of funds.

R&D Strategy
R&D Strategy refers to acquisition
of new technique knowledge in areas
of developing new product, new
processes, material and working
method.

R&D strategy
components

has

four

primary

1. R&D goals,
2. external of intensity of the R&D
function,
3. amount of market coupling desired,
and
4. size of the budget.

Production strategy

Production is basically
concerned with the process of
transformation of various input into
output in the light of objective of
organization. The production process
should be cost effective and without
quality problems. To guide managers
in the operation of production function
in a way consistent with other levels.

 Production strategy are mainly concerned

with the following aspects:
Existing production capacity of the organization.
Augmentation of production capacity in short
run/long run.
Decision regarding plant location, plant layout
and degree of automation.
Manufacturing processes vertical integration.
Inventory control including re-order level.

Personal strategy

The strategy important of functional

strategies in the personal are has become
more widely accepted in recent years.

Personnel
management
aids
in
accomplishing grand strategy by encouraging
the development of managerial talent, the
presence of system to manage comparison
and regularly concerns, and well motivated
employees.


The strategy involve the following
areas:
1. Employee recruitment, selection and
orientation.
2. Career development and counseling and
performance evaluation and training and
development.
3. Compensation.
4. Labor/union relation.