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  • Rockford Social Media Bootcamp

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    Sarah Evans
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    Social Media is a conversation. Connecting on a personal level. Cause people could relate to. Listening. Responding. Telling the story of "me" eight months later, what does Social Media mean to you? #journchat identifies a larger need Asked permission INNOVATIVE! (cnn national assignment editor)

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    Social Media is a conversation. Connecting on a personal level. Cause people could relate to. Listening. Responding. Telling the story of "me" eight months later, what does Social Media mean to you? #journchat identifies a larger need Asked permission INNOVATIVE! (cnn national assignment editor)

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    93 views27 pages

    Rockford Social Media Bootcamp

    Uploaded by

    Sarah Evans
    Social Media is a conversation. Connecting on a personal level. Cause people could relate to. Listening. Responding. Telling the story of "me" eight months later, what does Social Media mean to you? #journchat identifies a larger need Asked permission INNOVATIVE! (cnn national assignment editor)

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 27

    Social + Media ≠Social Media

    Sarah Evans
    224.829.8820
    sarah@sevansstrategy.com
    @PRsarahevans
    It’s not a simple formula.

    Social + Media ≠ Social Media


    Giving you the tools and the
    instructions doesn’t mean
    it will work the same way.
    Not about the formula, but what it
    MEANS to you.
    I can tell you what
    social media means to me.
    A true crisis
    • Elgin-Area Community Crisis Center
    • Funds were GONE
    • Contemplating closing doors July 1, 2009
    • 1 week to plan; 3 weeks until deadline
    • Donated social media presence for 12-hour
    • Needed $150K in two weeks
    Crisisovernight.org
    Set the stage,
    become part of the story
    Donations were rolling in.

    $30K the first 12 hours


    “It’s a Wonderful Life”
    Heartfelt. Real. Life.
    People got excited about the cause.

    People got excited about the tools!


    People were still talking
    and GIVING!
    Across the U.S.
    All over our community.
    $161,000
    It’s a conversation.
    • Connecting on a personal level.
    • Cause people could relate to.
    • Listening.
    • Responding.
    • Telling the story of “me”
    • Give, give, give
    • Public recognition
    Yes, another example.
    Who says there has to be animosity
    between PRs and journalists?
    Eight months later…
    What works with #journchat?
    • Identified a larger need
    • Asked permission
    • INNOVATIVE! (CNN national assignment editor)
    • Evolves
    • One pitch
    • We’re a community
    • #journchat LIVE
    What does social media
    mean to me?
    • My strategy:
    – grow my network
    – better the PR industry
    • Not about the tools (although they’re
    important)
    • Awesome opportunity to reach people
    (and for them to reach me)
    • Better than Google
    • My Mom! (@marianslibrary)
    Goal 1: Grow my network
    Goal 2: Improve the PR industry

    • #journchat
    • PRsarahevans.com
    • Speaking
    • FOX
    • Secret projects ;)
    What does social media
    mean to you?

    (This is the interactive part.)


    Your strategy.
    Social + Media ≠Social Media
    Sarah Evans
    224.829.8820
    sarah@sevansstrategy.com
    @PRsarahevans

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